Stats, page views, followers, Twitter followers, Facebook likes, whether you like them or not, in the blogging world, numbers are everywhere. Some people take more notice of the numbers than others. Some people are consumed by numbers and others couldn’t give a rats ass but at the end of the day, every blogger has numbers to their name. Caring about them is a whole other ball game but… do they really matter?
This is just a general discussion about the whole statistical side of blogging. Whatever your thoughts and opinions on the topic, I would love to hear them because no one way is the “wrong” way to be when focusing on your blogger stats. I a think it very much comes down to your own personal reasons for blogging in the first place. Someone hoping to start blogging full-time will no doubt have a heightened importance on the stats and the numbers than someone doing it just for fun. Again, there’s no right or wrong way to blog.
Personally, for me, I’m a bit of half and half. And that half and half fluctuates dramatically throughout the year. Sometimes I care more than usual, other times I care less than usual and I think that’s pretty normal. But the reason I don’t put a massive strain on the “numbers” side of blogging is because it’s never really been an issue and I’ve learnt that hundreds of thousands of page views doesn’t always equal a lot of interaction. I hit 1,000 WordPress followers not long ago, which to some will be a lot and to others won’t be but the main thing I’ve noticed over the past year is the interaction my followers and my blog. However, what else I’ve noticed is that my daily and monthly page views are shockingly bad. So they kind of even out.
I also try and not focus on the stats too much because I don’t want to get too bogged down by it all. It’s a big, intimidating world, this blogosphere. There will always be someone with more followers than you, more likes than you and more comments than you and it’s so, so easy to get obsessed and overly competitive.
With all that said, I’m am totally not against stats. I think it’s a fantastic way to monitor your blogging progress and it’s always fantastic when you reach a personal milestone. I’ll always tweet when I hit a certain number just because I’m proud of it and that’s not a bad thing. Hitting important milestones; 100, 500, 1000 followers etc. is always a great excuse to run lots of giveaway and give something back to your loyal followers. I don’t know about anyone else but I’m always happy for my blogging friends achievements as well. I think it’s positive thing, something to be proud of and something you’ve worked for and there’s no reason you shouldn’t celebrate that.
I took the question to Twitter and here are some of the great responses I got:
@alicaitrin: I have an excel document where I jot down my monthly stats to see my blog and social media progress but that’s about it!
@ABronsSmith: From a marketing background, they would be vital. Biggest insight into how your audience reacts with your content.
@skydreamersimi: I used to write them down every month, I don’t anymore. I just look at them from time to time now and am happy if I reach a certain amount of page views or likes, but that’s it.
@SJBouquet: I’m competitive so each month I try to get my stats higher than the month before. I make it a game.
@AggiesLibrary: I am still very new to blogging so I am obsessing over it a little, checking them often. Just very glad they are improving!
@ScintillatingSZ: I love to see where my readers are from and what kind of posts they like!
@bookavid: I’d be lying if I said they didn’t matter to me. Without stats I wouldn’t know whether I was just shouting into the void or actually reaching out to people. They’re important, but not essential. I don’t obsess about them.
@simgill94: I think for me personally I love seeing where the stats are from rather than the amount. I love knowing people around the world are reading my posts (: