Book Related Misc. Reviews

FAQ: Blog Tours

For those that know me, know that I run a small book touring business called Neverland Blog Tours. For those that didn’t know that, let me explain. In 2014, after a lot of research, I set up my own online business which would organise and run book tours for authors. I’ll get into more detail about what a book tour is exactly later on but since 2014, my little teeny weeny business has grew and grew and I’m honoured with how many authors put their trust in me now to organise these promotional services for them.

Blog Tours QA

I love doing it and I hope to grow more and more but I still often get asked questions about them from book bloggers and more surprisingly, authors, who don’t understand what I’m doing. So I wanted to put together a quick FAQ post to answer any of your questions that you might have about book tours. Because they’re a fantastic opportunity for authors and bloggers alike (questions have been taken from Twitter, names of who asked them have not been included).

Let’s start with the basic shall we? What exactly is a blog tour?

I always find it so difficult to explain from scratch what a blog tour is but let’s try. A blog tour is a prolonged period of exposure for one book. They usually last for around 1 or 2 weeks and are designed to give as much publicity to a specific book as possible. Just like when authors go around to different libraries or book shops and do signings or readings to promote their books and go to a different place each day, a blog tour follows the same format but each day on the tour, the book stops at 1 or 2 different blogs. That’s where the bloggers come in. Each blogger will be reviewing the book or hosting promotional content for their “tour stop”.

Who organises a blog tour?

Lots of publishers like to organise blog tours for their own authors. And many authors have organised their own blog tours for their own books. Organising a blog tour isn’t a 2 minute job, so that’s where people like me come in who have a business to do the job for them. That way, the work is in my hands and the author can get on with doing what they do best… Writing!

What, in your opinion, is the most important content to gain for the author?

Obviously the most important content to gain for the author for their blog tour are reviews. That’s what every author wants for their book, as many reviews as possible And that’s always what I try my best to get and always try to have at least 1 review every day for the duration of the tour. But other content, like guest posts, excerpts and Q&A’s are always used too, and these are always helpful to keep the exposure going. Q&A’s with the author always seem to go down quite well!

Who creates the content?

If you take part in a blog tour (one of my blog tours I’m talking about specifically here), you will always receive a ‘media kit’ usually a week before the tour starts. This media kit will contain the blurb, the cover, any buy links, the authors bio etc. I (the tour coordinator) creates this myself. Any other content, guest posts, excerpts etc. are created by the author.

Do you have to be sat at a computer all day? (this is referring to the bloggers taking part)

Hell no! Of course not. If you’ve signed up to review a book for a blog tour, or host content for a blog tour, you always receive the book / content in advance so as soon as you’ve read it, you can write up your review / post and schedule it for the day you’re due to post. So when that day arrives, your post will go up automatically and I will be around to share it!

How do you get in touch with publishers?

I can’t talk for any other blog tour companies out there, but I personally have never contacted a publisher to ask if they want me to organise a book tour for one of their authors. I have a contact form on my website which authors (or publishers) fill out themselves if they want my services. If I’ve worked well with a publisher, I will always tell them to keep me in mind for any future tours they might want to do.

What do you do when a tour falls through?

Fortunately, this has only happened once. Unfortunately, it was a bit of a messy situation. But it’s something tour organisers have to be aware of that could happen, either in the early stages of planning or right at the last minute. The first thing I do when a tour falls through is contact all the bloggers involved and inform them. If an author approaches me for a blog tour and shortly afterwards, changes their mind, then it wouldn’t be much bother. If they had already paid me, I would refund them. If not, then it doesn’t matter we both go on our merry ways. If the tour has been organised, content has been created, bloggers have a schedule ad the majority of the preparation work has been done and all there is left to do is the tour itself, then I would obviously inform all the bloggers and offer the author a partial refund. I have a refund policy on my site which informs authors of this.

What length of advance notice period do book bloggers want/need for a blog tour? How far ahead are you working?

Unless it’s a cover reveal, which usually has a quick turnaround time, I always try and give bloggers as much time as possible between when they sign up and the blog tour itself. For example, if an author contacted me and wanted a blog tour next week, that wouldn’t be feasible. I’m currently working about 4 months in advance, as I have blog tours booked all the way until the beginning of November.

If you have any more questions about what I do or about blog tours in general, please don’t hesitate to ask below, no matter how silly they might sound!

If you’re a blogger and would like to sign up to become a tour host for me, please email me at with your blog URL and Twitter handle.



  1. You are amazing! Thank you so much! I’m always stuck trying to figure out what to post on my blog in-between reviews, and this has helped me a ton! <3

    1. If you’d like to sign up to be a tour host, drop me an email: x

  2. This was super informative! I’m just starting my own book blog where I’m doing reviews, and I kept hearing about blog tours. I plan on expanding my blog to create more frequent content, and I think this is a creative way to get bloggers and authors to make more exposure for each other! Thanks again for this!

    1. You’re welcome- good luck on your book blogging venture!

  3. Tammy @ a word about books says:

    This is a really helpful post, thank you! I never really found straight answers to what a blog tour is but now I have them! 😊 Great post!

    1. You’re very welcome I’m glad you found it helpful 😌 xx

  4. This has been so handy! I’ve sort of known about book tours, but never really fully understood them. Thanks so much! 😀

    1. You’re very welcome I’m glad they’re more clear to you now! 😌 xx

  5. Ha thank you so much ! It’s really clear now !

    1. I’m glad the post helped! (: xx

  6. Reblogged this on Anita Dawes & Jaye Marie.

    1. Thanks for reblogging (: xx

  7. Ayla says:

    Thank you so much for this post! As a “newbie” book blogger, this was really useful! 🙂

    1. You’re very welcome I’m glad you found it helpful and will encourage you to take part in some blog tours in the future! (: xx

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