After owning my blog touring business for around 2 years now, I’ve organised over 50 blog tours for all different types of books and authors. All blog tours turn out differently – some are better than others, some go more smoothly than others and there’s always, inevitably a couple of bollocks ups along the way. But, one thing that is always wildly different is the individual authors approach to their own blog tours. That’s not to say that any one approach is the right or wrong one but authors who pay for these services should want to get the maximum out of it so today I wanted to share some pointers which I believe – from my own blog tours – authors should consider.
I’ve had many authors book blog tours with me only to realise that actually, they’re not 100% sure what exactly they are and what they involve and can often find themselves a little overwhelmed because they didn’t realise how much was involved. I cannot stress enough that you need to do your research before booking a blog tour – so you know what to expect when you do. I can’t speak for other tour companies, but I would always be happy to answer any questions you have about blog tours prior to the booking so you can get all your facts before committing.
Be organised & keep in touch
Blog tours take a lot of work and although that’s what my sort of companies are here for – to do most of the hard work for you, there will be some tasks for you along the way, too. Writing guest posts and answering Q&A’s are 2 of the tasks you may be asked to do in preparation for your blog tour and it’s always helpful to have these within well enough time to save the stress for both of us! Tying in with that point, one of the worst things is having to chase an author up multiple times about things that need to be sent. We do the work for you but we cannot do it without you. So don’t think that once your blog tour is booked, you won’t hear from us again.
Now once your blog tour is underway, all tour posts (reviews and content) will be tweeted about on my blog tour Twitter account. The bloggers taking part almost always tweet their posts too and it’s great to get the posts circulating. Although it is down to the author how involved they want to be when the tour starts and ultimately, is their choice, from my own experience, the tours that do the best are those where the author gets involved right in the action. By sharing posts themselves, interacting with the bloggers that have taken part and being active during this time. It’s so important to show and interest in your own blog tour (Fact: I had a tour once where the author didn’t tweet once nor did they even thank me. So that was nice)