I’ve been offering advertising slots on my blog for maybe around a year now and decided to do so after a lot of research into what other bloggers were doing, trying out some advertising packages myself and weighing up the pros and cons of introducing them to my blog. At the time I started offering them, it was the time where my blog had start to really grow and I wanted to maximise that the best I could and I thought advertising slots would be a good way to do that. I was speaking to someone on twitter who was interested in possibly offering her own but needed more advice so I thought I’d concoct a little blog post about the whole thing which will hopefully help and give some of you some guidance who may be considering it too!
Research, research, research
I don’t do anything without doing a shit ton of research into it first and this was no exception. You can benefit so much from not jumping into something and actually taking the time to learn the in’s and out’s of it first beforehand. Especially if you’ll be earning money through your blog it’s crucial that you look into all the self-employment mumbo jumbo before you start.
Know what you want to offer
Since starting to offer these packages on my blog, the actual package itself has changes multiple times. I started off with different priced “tiered” packages – which became far too confusing. I then scrapped that and came up with something else that again, didn’t work for me. What I have no I really like but it took me a while to get there. Really think about the package that you’re offering.
Think about what is realistic in terms of pricing
Some blogs offer advertising for £1, others for £10. It depends massively on your blog, your following, how active you are on social media and a whole bunch of other factors come into play. Sometimes these don’t correlate; I’ve heard of bloggers paying a lot of money for advertising on a seemingly big blog only to find it had very little impact. But see what other bloggers of your size are offering and go from there.
Consider offering them for free or doing a monthly giveaway
At the beginning, I’m sure I offered a couple of free advertising slots, just to get into the swing of it. And that’s absolutely fine. I also do a giveaway every month on Twitter so one of my 4 monthly slots is taken up by a giveaway winner. I like doing this and although yes, I’m losing a fiver a month, I think it’s a nice touch and helps me connect with bloggers I may not have done before.
Have “just in case” procedures in place
Things go wrong in blogging. We all know that. So having some procedures in place in case of that is usually a good idea. For example, I had a bunch of advertisers on my blog around September time last year. But halfway in, I had an absolutely terrible month and I didn’t blog for weeks, therefore my blog wasn’t getting as much traffic so it wasn’t fair on the current advertisers at the time. So I offered them a free month to make up for it.
Ask yourself if it’s worth it
Having advertisers on your blog is cool and it has lots of perks but ask yourself before you start if it’s really worth it and whether it will really benefit you and/or your blog. It’s a lot of extra work. It takes quite a bit of time to get all the tweets, the posts, the Facebook shout outs and whatever else set up for the month ahead. Do you have time for that? Weigh it up before throwing yourself in.