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When I started blogging I never dreamed that one day, I’d actually get sent a product – for free – in order to write about it, let alone get paid to write a post. I didn’t understand how blogging can be a serious business, that there’s money to be made from it and that brands actually genuinely trust bloggers, want to work with them and promote their products through this platform. Sponsored blog posts and earning money blogging is a much more recognized thing now, than when I started blogging. But actually getting your foot in the door can be hard.

Sponsored Blog Posts

Photo by Alexa Williams on Unsplash

Some bloggers are very secretive in how they get certain opportunities. I’m sure they’re not doing any dodgy business so I’m not sure the reasoning behind why some bloggers are so shifty about telling people how and where they got sponsored blog posts and what they’ve done to help themselves along the way. Babe, it’s not MI5, lots of bloggers are doing it *eye rolls*.

So today I wanted to talk about blogging opportunities and share all the advice and resources I’ve learned and used in order to build my blog up to the point where I’m able to get opportunities and sponsored blog posts on a very regular basis.

Ready to start making money through your blog and working on sponsored blog posts?

Sponsored Blog Posts Tips

Build your blog audience

Brands want to work with bloggers who have an engaged audience – that’s no secret and brands need and want exposure. Although micro-influencers are incredibly valuable and engagement is the most important thing in most cases, you still need to build a loyal following to provide that engagement easier. Focus on your blog and your social channels and work to build that audience.

Recommend: A Beginners Guide To Growing Your Blog Following

Actively search for opportunities and sponsored blog posts

I scroll past blogging opportunities on Twitter every single day – have I always noticed them? Heck no. Because I’ve never thought to look. Lots of brands post about opportunities on Twitter – even if you think you have no chance, reply anyway because you never know. Have a look on the #bloggerswanted hash tag, where a lot of opportunities will crop up.

Work on your DA

Ah, the dreaded DA score. Before we go any further, a DA score will only apply to bloggers who have their own domain name. So if your blog URL ends in .wordpress or .blogspot – you do not have your own DA score. I’ve seen a lot of bloggers who don’t know this, so when a brand asks for your DA, make sure you know what you’re giving them!

A DA score is where your blog ranks on search engines and when brands are looking for bloggers to work with, you may see that they ask for bloggers with a DA above ‘x’. This is because the higher the DA, the better ranked on a search engine the post will be. Therefore, more beneficial to the brand. I wrote a huge guide on domain authority which will help you if you’re confused!

Put yourself out there to gain sponsored blog posts

Contrary to the bloggers which tell you, “I’ve never had to approach anyone about sponsored posts, they just come to me“, most of us do actually have to put ourselves out there a bit. If you’re one of the ones which have had all their sponsored posts fall in their lap then you’re very lucky! Apply for things, pitch to brands, sign up to websites, search the hash tag, join Facebook groups.

Recommended: Your Pitching Toolkit eBook (use code JENNY10 for 10% off – aff)

Be professional

I don’t mean signing every email off with “best regards, yours, Jenny of the Neverland” but coming across as professional is always a bonus. Chloe from Lady Writes understands both sides of the coin, being both a blogger and a PR person. She wrote two exceptionally helpful posts called The PR’s Guide to Blogging which covers topics such as the importance of your reputation as a blogger, what PR’s look for and why you should be professional.

Related: The PR’s Guide To Blogging Part 1
Related: The PR’s Guide To Blogging Part 2

Sponsored blog posts

I really hope that you found this post helpful as a starting point on how to find sponsored blog posts and blogging opportunities!

169 Comments

  1. Sponsored posts, earning money & blogging as a business – tips & tricks — Jenny in Neverland – Bushra's Lifestyle Blog says:

    […] via Sponsored posts, earning money & blogging as a business – tips & tricks — Jenny in Never… […]

  2. Jenny, You always seem very supportive and bring a great stuff for other fellow bloggers. I have to save your post so I can use it in the future. Just purchased my domain from go daddy but now I am confused what If I go for self hosted, would I loose my wordpress community? Any suggestions? Stay blessed and stay connected please.

  3. Great advice, much appreciated! I’ve been blogging for a long time now as it’s something I love to do, but just recently I’ve really wanted to start getting my blog out there a bit more and it’s always nice to make a bit of money from it isn’t it! 🙂

    Lovely blog, I’ve read so many of your posts today.

    Chloe xx
    http://www.chloechats.com/

  4. This is such a helpful post! Half the things on there, I didn’t know how to do. I’ve tried working with brands before, but again, the amount of followers I have always tends to put them off working with me. But patience is virtue. So I will apply these tips and keep on grinding. Thanks! x

    1. Glad you found it helpful! I’ve found a lot of brands so value a higher number of followers and page views but building your following organically is the best thing to do! xxx

  5. OMGosh, I’m such an old novice! I just started my WordPress blog earlier this year to try to figure out the basics, but life has got in the way of me developing it at all, into setting up my own domain (whatever that really involves…). I love reading many other blogs, and probably spend more time doing that than writing, playing with or developing mine at all. I had thought I might have done much more by now as I try to develop a job I can do from my isolated home. You talking about DA’s (Dental Assistants, from my dick n’harry), Sponsored Links / pages and all the Twits has left me a bit beffudled. Is there somewhere I can go and read up on all that where it is written for ‘seniors’? =D (I really don’t want to set up a Twitter account and get caught up in all that ……but is there a way around it? Will I be left behind?)

  6. Great work. I found your blog site while scrolling through my feed and you have provided some much-needed information. Thank you, and keep up the fantastic job, looking forward to reading more.

  7. This is so helpful! I’m definitely having a link at the links you shared – I’m hoping to make some regular money this year!

    bexcapades.com

  8. Thanks for sharing all these tips, I’ve just changed blogs, so started from 0 again.. My DA is the number one thing I’m working on an boy I really took my old one for granted lol

    Perrine
    http://www.ola-banana.com

  9. Awesome post, it was super helpful and I picked up some tips that I’ll definitely be into my blog. Especially improving my DA score, which I kind of knew about but hadn’t really considered improving.

    Megan x Insidemegansmind.com

  10. […] I’m not at all surprised that this got the top stop with over 200 extra views than the post in second place. I really liked this post and I’m glad it did so well and again, I think it only did so well because it’s something a lot of bloggers would like to know and work on. I also think we’re bored of other people being stingy with their information on how to find opportunities when there’s simply no need to be. Like yes, we do need to work hard in order to gain these opportunities but that doesn’t help me find them. I think I was quite to the point in this post and I hope it helped some people! You can find this post here. […]

  11. […] Jenny writes about sponsored posts. […]

  12. Such helpful advice, thanks Jenny (of the Neverland haha). Even two years in I still have no idea what I’m doing, and definitely no idea how to earn money (I’ve been paid for ONE post haha!). I am starting to get sent a few more things though so I’m hoping that I can build some good relationships. I also really need to work on both my DA and putting myself out there – and I suppose on my content but that’s so boring haha!
    Beth x

  13. Great post Jenny, I’m so bookmarking this so I can try out the links you’ve given, and I really should go over to Chloe’s blog and check out her posts.

  14. Such a helpful post! Definitely going to look at my DA score and have a little look at the links, thank you for sharing all of this! Xx

  15. Awesome post and well done, your blog is awesome! Very interesting to read and sure I’ve picked some good points from this!

  16. Great info Jenny! Next month will mark my first year blogging, so I have a long way to go, lol. But, I do want to monetize my blog this year and I know many people are. It’s good to get an idea of the follower count needed to get certain paid opportunities.

      1. Thanks for the encouraging words and positive vibes! I totally get that this process will take time, so I’m keeping as chill as possible.

  17. Wow, this one is really helpful to know more about blogging to the starters like me. Thank you so much for sharing this with us✌️❤️

  18. Thank you so much for such great tips! Just the motivation I needed to really start tackling monetisation!

  19. Thank you for this! You’re right, it’s frustrating when bloggers are really secretive about how they succeed/where they get their resources, but I understand why they do it. Also, thank you for sharing the agencies you work with! I’ve searched for reputable agencies before (a long time ago) but I had a hard time finding any. It’s really appreciated xx

    Alicia | https://www.alifestyleblog.co.uk

    1. I honestly don’t understand why they do it. It’s like they’re making money from x, y or z but they don’t want anyone else to? 🙈🤣 I’m more than happy to share anything to help another blogger!

  20. This is the second time today I’ve read about DA! And I didn’t even know what it was or why it was important… I think the universe is trying to send me a message as I’m still a blogspot.com kinda blog and have been thinking lately about perhaps going self hosted… mmm… mmm…

    These are actually great tips! Although I’ve been blogging for almost 5 years, I really feel like a newby (although that may be as I’ve only explored the blogging world about a year or so and before that just spend my time on my own, on my blog, thinking ‘why does no one respond?’). 😉 Thank you for these tips!

    Love,
    Dominique

    http://www.fashionedbypluche.blogspot.com

    1. Haha it’s definitely the universe trying to tell you something there! (; I felt like that about 4 years ago when I started and had no idea how people got followers or comments or anything haha! xxx

  21. Very useful tips. Thanks for posting this 😊 Just started blogging, so right now, trying to focus on building an audience which i guess is important if i want to prove i am getting enough traffic.

  22. This is some really great advice! I am one of those bloggers who never knows where to start when it comes to sponsored opportunities, and I’m always in awe when companies approach me out of the blue. I’m definitely going to be more pro-active in searching for opportunities, so thank you for all of the advice! xx

    Rachel | kyvbey.blogspot.com

  23. This was so helpful and I love that you have been kind enough to share networks/agencies. I am at a point currently where I have done my first paid sponsored post and have now accepted to do a review in which I receive a free product. This is all great but I would really love to be able to earn a bit more of a solid income from my blog. The points you have shared in this post and given me some things to think about working on. I am definitely going to have a look through the #bloggerswanted and do some more reaching out myself!

    Hayley | hayleyxmartin

    1. Congrats on your first sponsored post and product review! That’s great (: solid income from a blog isn’t easy and I certainly don’t make a solid income on my blog alone but it’s always nice to have that little bit extra! xxx

  24. This was so helpful! I’ve literally just started my blog, I’m not even promoting it on social media yet as I haven’t told anyone I’m doing it, I’m too nervous!
    Thanks for all the tips I’ll definitely keep them in mind!

    Jess xx

  25. Thank you so much for this post! I can’t begin to explain how helpful it is!
    So many bloggers hide how they got opportunities and it’s so frustrating when you’re trying to learn! 💕

  26. Thank you for such an informative post!
    I’m loving posts like this at the moment, returning to blogging and feeling like an alien learning about all the different things! Thank you for your post ☺️

    Abby x

  27. This is such a helpful post. I will certainly try your tips. I have had to rebuild my DA score from rebranding. But I have only since changing names and got my blog to how I want it started really trying with it, j have fallen back in love with it now. Thanks for the tips xx

    Stacey | SimplyStacey.co.uk

  28. Such a helpful post! Followed 🙂 I only started my blog a little over 2 months ago and I already have 75 followers! May not seem like much but I wasn’t expecting any haha I know any kind of sponsored posts won’t be for a while but it’s still nice to look into early 🙂 when did you get your first sponsored post?

  29. This is exactly the sort of post I need to read right now! Thanks Jenny! 💖 I’ve just created a media kit but don’t really know who to send it too 🙈 so this post has been super helpful! I’m going to check out all the links later. I admire your open and honest approach to blogging. It’s lovely that you share your tips and experience to help other bloggers grow so thanks for this! 😘 xx

    Bexa | http://www.hellobexa.com

  30. You are hilarious omg, i don’t think i’ve ever actually laughed out loud at a blog post before. Your tone is amazing! I completely agree though, it frustrates me when people (particularly bigger bloggers) get frustrated when smaller bloggers are asking questions about how to find opportunities! We’re all here to help and if you don’t interact… what’s the point in being a blogger?

    great post!

    connxvi.com

  31. I love this post so much! I’ll definitely be bookmarking it to look back at later. Sadly I don’t think there are as many paid opportunities in book blogging but I’m always so proud when I see a blogger turning their blog into a business. xx

    1. Yeah unfortunately not – however you can work around it so that the post itself is about books but the “sponsored” bit gets slotted in. For a random example, if a company who sold like blankets and Home wear type stuff wanted you to do a sponsored post, you could write about your favourite places to read and include that in there, if that makes sense! xxx

  32. I love this. I hate the fact so many people are guarded about making money as a blogger. Like I get it, opportunities are limited but at the end of the day we’re all different. Telling someone how to get a sponsored post isn’t going to take one away from you if you’re right for the job? Feels so seedy. It’s great that there are companies for micro influencers now too x

    Sophie
    http://www.glowsteady.co.uk

    1. Yeah exactly that’s how I see it and to be honest, if you refuse to answer someone’s question, someone else won’t. So either way, they’re going to find out the information xxx

  33. Such a helpful post. I would love to move from blogging as a hobby to covering the costs of a better website (ie. self-hosted and designed.) There is so much to learn ahead of that. :/

  34. This is such a helpful post and something we really needed to read. We’ve been blogging for a while now and we’ve had a few opportunities here and there but we’re hoping to take it a bit further and do more in terms of hopefully making a living or as close to that as we can because we love it and making money from what you love is the best kind of life!

    Jessica & James | http://www.foodandbaker.co.uk / http://www.foodandbakertravels.co.uk

  35. This is really helpful post- I’m not at the stage where I’m blogging for money or a business right now but I might be one day if things get better for me and I pinned this post on Pinterest.com as I have a bloggers toolbox board. I have been working on my DA though just to feel good about my blog and I finally got it up to 25. 😊

  36. Wow, this is so incredibly kind of you to put all these tips, links and advice together. It’s going to be invaluable for me, I’ve been lucky enough to work with a few brands but I’d really like to work with some more this year. I’m very nervous about putting myself out there but I think I’m going to have to get a grip and do it – the worst that can happen is I get ignored or told no, right? And I love that you’ve linked to some other helpful posts too, you are the best! X

    Lisa | http://www.lisasnotebook.com

  37. Thanks for the advice. I appreciate you sharing what you have learned to help other new bloggers like myself. This will help a lot.

  38. What a brilliant post! It’s so kind of you to share your knowledge/experience and offer advice to other bloggers. I’ll definitely be following your tips. Thanks Jenny!

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