Blogging Advice Reviews

Sponsored posts, earning money & blogging as a business – tips & tricks

When I started blogging I never dreamed that one day, I’d actually get sent a product – for free – in order to write about it. I never thought I’d ever get paid to write a blog post – I mean, what? That only happens to Zoella, right? I didn’t understand how blogging can be a serious business, that there’s money to be made from it and that brands actually genuinely trust bloggers, want to work with them and promote their products through this platform. I’ve been lucky that now in my almost 5 years of blogging, I’ve had the chance to review some amazing products, work with incredible brands and write sponsored posts which Jesus Christ… I got money for doing. Actual money. Not Monopoly money.

I mentioned briefly in a post that some bloggers are very secretive in how they get these opportunities. I’m sure they’re not doing any dodgy business so I’m not sure the reasoning behind why some bloggers are so shifty about telling people how and where they got sponsored posts and what they’ve done to help themselves along the way. Babe, it’s not MI5, lots of bloggers are doing it *eye rolls*.

So today I wanted to talk about blogging opportunities and share all the advice and resources I’ve learned and used in order to build my blog up to the point where I’m able to get opportunities and sponsored posts. There’s nothing wrong with wanting to earn money from blogging – a huge misconception I’ve come across that somehow money is a dirty word and that people that blog for money and products are only in it for the free stuff. Absolutely not true – blogging is a business. More so for some than others but wherever you lie on the “blogging as a hobby / blogging as a job” spectrum, it’s all gravy baby. You do you. Anyway, on with the post.

Build your audience

Brands want to work with bloggers who have an engaged audience – that’s no secret. So whilst it may seem unfair that you have to have ‘x’ number of followers before you’re asked to take part in blogger opportunities, at the end of the day, brands need and want exposure. They’re running a business so of course they’ll be more inclined to go with the blogger than has 8 thousand Twitter followers as opposed to one than has four hundred. However, there are blogging networks such as Influence Network who solely focus on micro-influencers and all you need in order to sign up with them in 1,000 followers on a social platform. But building your audience is never a bad thing and the following things can help you do that:

  • Post regularly
  • Take part in Twitter chats and comment threads
  • Be active in the blogging community
  • Post about what you’re passionate about – it always shows!

Be aware

I scroll past blogging opportunities on Twitter every single day – have I always noticed them? Heck no. Because I’ve never thought to look. Lots of brands post about opportunities on Twitter – even if you think you have no chance, reply anyway because you never know. Have a look on the #bloggerswanted hash tag, where a lot of opportunities will crop up.

Work on your DA

Ah, the dreaded DA score. Before we go any further, a DA score will only apply to bloggers who have their own domain name. So if your blog URL ends in .wordpress or .blogspot – you do not have your own DA score. I’ve seen a lot of bloggers who don’t know this, so when a brand asks for your DA, make sure you know what you’re giving them! A DA score is where your blog ranks on search engines and when brands are looking for bloggers to work with, you may see that they ask for bloggers with a DA above ‘x’. This is because the higher the DA, the better ranked on a search engine the post will be. Therefore, more beneficial to the brand.

You can check your own DA score here.
Some helpful posts by others bloggers about how to improve your DA score:

Put yourself out there

Contrary to the bloggers which tell you, “I’ve never had to approach anyone about sponsored posts, they just come to me“, most of us do actually have to put ourselves out there a bit. If you’re one of the ones which have had all their sponsored posts fall in their lap then you’re very lucky! Here’s a small list of all the network / agencies and things I’ve signed up for and do to search for sponsored posts:

Be profesh 

See what I did there? I don’t mean signing every email off with “best regards, yours, Jenny of the Neverland” but coming across as semi-professional is always a bonus. Chloe from Lady Writes understands both sides of the coin, being both a blogger and a PR person. She wrote two exceptionally helpful posts called The PR’s Guide to Blogging which covers topics such as the importance of your reputation as a blogger, what PR’s look for and why you should be professional.

You can find post 1 here and post 2 here.

I really hope that you found this post helpful! If you’re a blogger or a PR person and have any other tips, tricks or advice for people looking to start doing sponsored posts / product reviews, please leave me a comment and let’s share advice!


* This post was not sponsored by any brands or companies mentioned but may contain affiliate links.


Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.


  1. […] most popular forms of marketing and advertising and bloggers are being trusted more and more with sponsored content and brand work. So let’s work together on bigger and better brand and blogger partnerships […]

  2. Krystle In Bed says:

    Great work. I found your blog site while scrolling through my feed and you have provided some much-needed information. Thank you, and keep up the fantastic job, looking forward to reading more.

    1. Thank you, glad you found it helpful 🙂 x

  3. This is so helpful! I’m definitely having a link at the links you shared – I’m hoping to make some regular money this year!

    1. Thanks 🙂 Hope you get on okay! xxx

  4. Lots of great tips thanks for sharing Jenny. 🙂

    1. Thank you 🙂

  5. Thanks for these tips! 🙂

    1. You’re welcome 🙂

  6. Thats really helpful! i didn’t know about DA scores at all! thanks! x

    1. You’re welcome! 🙂

  7. This is such a great, honest post – will be using in the future! Thanks x

    1. You’re welcome! 🙂

  8. […] always options available for hard-working bloggers to do so! I wrote a post not too long ago about sponsored posts and making money from blogging which you can read and hopefully will get some resources on where to […]

  9. perrinevautour says:

    Thanks for sharing all these tips, I’ve just changed blogs, so started from 0 again.. My DA is the number one thing I’m working on an boy I really took my old one for granted lol


    1. Haha oh no! I’m sure yours will be back up in no time 🙂 xx

  10. This post was so useful! Thanks jenny! I’ve literally opened up every external link you had to take a read!
    Madiha x

    1. Wow hope you find them useful!

  11. These are some really great tips!! Thanks for the hand down of knowledge xx

    1. You’re very welcome! Glad you found it helpful xxx

  12. insidemegansmind says:

    Awesome post, it was super helpful and I picked up some tips that I’ll definitely be into my blog. Especially improving my DA score, which I kind of knew about but hadn’t really considered improving.

    Megan x

    1. Glad you found it helpful! xxx

  13. […] I’m not at all surprised that this got the top stop with over 200 extra views than the post in second place. I really liked this post and I’m glad it did so well and again, I think it only did so well because it’s something a lot of bloggers would like to know and work on. I also think we’re bored of other people being stingy with their information on how to find opportunities when there’s simply no need to be. Like yes, we do need to work hard in order to gain these opportunities but that doesn’t help me find them. I think I was quite to the point in this post and I hope it helped some people! You can find this post here. […]

  14. This is so helpful! I’ve had a small number of opportunities but I’d love for that to grow! xx

    Jamie |

  15. Wrapping up January 2018 {and what to expect this coming month} – That Bookshelf Bitch says:

    […] Jenny writes about sponsored posts. […]

  16. Such helpful advice, thanks Jenny (of the Neverland haha). Even two years in I still have no idea what I’m doing, and definitely no idea how to earn money (I’ve been paid for ONE post haha!). I am starting to get sent a few more things though so I’m hoping that I can build some good relationships. I also really need to work on both my DA and putting myself out there – and I suppose on my content but that’s so boring haha!
    Beth x

    1. You’ll get there! I bloody love your blog so I think if you put yourself out there more, tons of brands would work with you! xxx

  17. Sharvina.y says:

    Hi & thanks for the advice!

  18. my DA is something Im really trying to work on this year

  19. WHat a brilliant post!! Some brilliant tips!! Thank you!! A great read!

    1. Thank you xx

  20. This is good stuff! Appreciate the time you took to write it. I need to get serous and focus a little bit more, I’ll be using this blog as a little guidance.

    1. Thank you, glad you found it helpful xx

  21. Hayley says:

    Great post Jenny, I’m so bookmarking this so I can try out the links you’ve given, and I really should go over to Chloe’s blog and check out her posts.

    1. Thank you – chloe’s posts are SO helpful!

  22. I definitely found this helpful! I had no idea about DA and didn’t know about some of these network agencies. I will be looking into this! Thanks!

    1. You’re welcome! xx

  23. fessjarmer says:

    Such a helpful post! Thank you so much Jenny 🙂

    1. Thank you (: xx

  24. Life With Fernie says:

    Such a helpful post! Definitely going to look at my DA score and have a little look at the links, thank you for sharing all of this! Xx

    1. You’re welcome! The DA help links are so useful xxx

  25. GCDTravelFit says:

    Awesome post and well done, your blog is awesome! Very interesting to read and sure I’ve picked some good points from this!

    1. Thank you- glad you found it helpful!

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