Blogging Advice Reviews

How I increased my following

At the beginning of this year, I jumped on the ol’ ‘bullet journal’ band-wagon. Although my “bullet journal” is something to be desired because I’m not creative, I can’t draw and I got bored very easily. So you won’t find any themed pages or pretty designs. It’s basically a glorified notebook. But nevertheless, it’s a glorified notebook that has served me well this year so far when it comes to blogging, planning and keeping track of things. And that’s the aim of a bullet journal, right? I wanted to be much more on track with my blog, now I’m taking it oh-so-seriously. I’ve drawn up each month and colour-coded different types of posts (purple for book reviews, green for blogging advice – that sorta thing) and I’ve created a graph where I keep track of my following and my growth of my blog and different social media platforms. 

I completely understand that doing this isn’t for everyone. Some people don’t care enough about their following and about numbers and that’s totally fine but I do. I make the majority of my income from my blog so growth and numbers are important to me. They need to be. And this has been a great way of keeping track of that. A month or two ago, I tweeted a little snippet of this page because I was incredibly proud of the growth I saw from January until the end of April and I got a comment asking if I could write a post about how I’ve increased it so much, which I’m doing right now.

I’m by no means an expert (in fact, I know basically nothing) but clearly I’m doing something right. I’m writing this post at the beginning of May and you’ll see in the photo below my stats increase in ‘overall page views’ and ‘total blog followers‘ between January and April. I also keep track of Twitter, Facebook (which basically never grows!) and Instagram but I want to focus mostly on blog stats in today’s post. So I’ve wracked my brain and here is some of my advice on increasing your following and how I, personally, have done it.

Consistency

I think the main difference is that I am much more consistent now than I have ever been. I have a “sort of” blog schedule of 3 posts a week; Monday, Wednesday and Friday although if I get a last minute sponsored post then I always have free days in order to accommodate those. I find 3 posts a week is a nice amount; it gives you some days free without having to promote a new post but you have enough new content to keep it fresh.

How to help with consistency? Schedule posts in advance. Bank a bunch of posts which are ready to go for say, the following month. This way you don’t have to worry about churning out a post the morning it’s due up and it takes a lot of pressure off.

Scheduling tweets

This is something which almost every blogger does but I didn’t start properly scheduling tweets until probably the beginning of the year because I hated doing it so much! But regardless of how tedious I find it, scheduling tweets and promoting my posts on the reg has definitely helped!

How do I schedule my tweets? I have a bit of a system. First of all, I use the app “Smartpost” which arguably isn’t the most professional app but it does allow you to schedule hundreds of tweets, add photos and specify your date/time for free. The morning I have a new post up, I’ll schedule my tweets for that day which is usually around 5. Then the days where I don’t have a new post up, I’ll schedule tweets for older posts from the month or the previous month throughout the day.

Photography

I don’t for one second think impeccable blog photos are what make or break a blog. Certainly niché is a factor in this (e.g if you’re a travel blogger, it’s beneficial to have nice photos of the place you’re staying / reviewing) but for me, a general, write whatever the heck you fancy type lifestyle blogger, photography hasn’t been a priority. However, since I’ve been working on my blog photos a little more – which incidentally, was at the beginning of the year – I’ve seen an increase. Is this related? Possibly. Possibly not.

What to do if you hate taking blog photos? Like me, I hate it. It’s probably my least favourite part of blogging. But I’ve found finding a “style” that works for you is helpful because it cuts down the thinking time when it comes to arranging the photo. Accumulate some props which are easily accessible and you know look nice in photos. And don’t compare yourself to others!

Find what does well

Although I’ve tried to introduce a lot more personal style posts into my blog this year, I’ve also become aware of what type of posts work well. For example, blogging advice style posts – like this one! – always tend to go down really well. So I’ve started using that information to my advantage. I actually did a write up about which posts I published in January did the best and it was quite eye-opening!

How do I do this? Hop onto your stats (e.g the WordPress stats page on the app – if you use WordPress – I’m afraid I don’t know how Blogger works with this) and check out your “monthly” views. It’ll tell you which were your most viewed post/s on any given month. If you start to notice a pattern (e.g a book review is always the highest viewed post) then take note.

Get involved – be social

I’ve always been a true believer that you have to be active in the blogging community. It’s not the be all and end all but it certainly helps. New followers and like-minded followers are everywhere but you’re more likely to find them on social media, in a place where you’re both there for the same reason. If you don’t put yourself out there, be heard, talk to people, make friends and offer opinions – how is anyone going to find you?

How do I do this? There’s plenty of ways to do this which will benefit different people. A few are; joining a comment pod, taking part in Twitter chats, taking part in comment threads, joining blogging Facebook groups, just simply talking to people on Twitter.

Be passionate

When you read a blog post, you just know if the blogger behind it doesn’t give a rat’s shit about what they’re writing. Honestly, you can tell. Passion shines through. Not just in blogs, in anything. If you’re writing about something you love, are enthusiastic and passionate then I believe you’ll attract those like-minded people (as well as putting the hard-work in!) Please don’t just write about something because everyone else is. Because it’s “cool”. Because it’s “current”, when you really don’t care.

Phew, that post was well over 1,000 words long so I’ll stop here! I really hope you found this even remotely helpful. If you have any questions about anything at all, don’t hesitate to leave me a comment and ask – I always reply! And if you have any of your own tips to add to this, do share!

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Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

140 Comments

  1. You’ve got some great tips here. I think you’ve got to have patience too, and a lot of it. It’s a real work in progress to grow well and get more views.

    http://littlemissmelanie.com

    1. Oh god yes patience is a virtue when it comes to blogging for sure! xxx

  2. Lisa's Notebook says:

    I think I’ve read this post about six times now, hoping to absorb as many tips as possible! I’ve started tracking my views and followers too and it’s quite illuminating. You’re right about consistency, although I’m never in the position to write and bank posts, sadly! Really helpful post, Jenny, thank you so much. Xx

    Lisa | http://www.lisasnotebook.com

    1. You’re welcome 🙂 xxx

  3. shaunaclairesop says:

    Absolutely great tips! I’ll be sure to implement them as I’m in the process of growing my blog right now!

    Shauna || https://goddessguide.co.uk

    1. Hope they help! 🙂 xxx

  4. krismadeablog says:

    Thanks for sharing. I need to work on being consistent. So far I’ve had no set Day I post.

    1. I don’t think you have to be consistent in that you post on Mondays for example without fail. It’s more about posting regularly 🙂 xx

  5. I really need to start scheduling tweets x

    http://www.ofbeautyandnothingness.co.uk

    1. It’s really useful xx

  6. These are some seriously good tips! I have just learned to enjoy social media and just see what happens!

    Love, Amie ❤
    The Curvaceous Vegan

    1. Enjoying it is a HUGE thing! xxx

  7. This is such a helpful post! I love that you track your following down on paper, sounds like a great way to stay motivated 🙂 Ps I’m loving your photography too right now!

    Kate | http://www.katelovesx.co.uk

    1. Awh thanks so much! I still ain’t entirely happy with my photos so that’s great to hear xxx

  8. Reblogged this on and commented:
    Open your notebooks or your note app and start writing down these amazing and helpful tips, Jenny shares in her post.
    Read the full post and learn how to increase your followers, now 🙂

  9. Is it okay if I reblog this post? I loved it so much and I am sure my followers will enjoy these amazing tips 😀

    1. Go for it! 🙂 xxx

      1. How sweet, cool 😀

  10. Yes..it’s helpful. ..thanks for sharing

  11. Great post Jenny! I get asked for content like this a lot too but you’ve written such an ace post on it that I’ll just link to yours instead of writing my own – I couldn’t have said it any better! x

    1. Awh thanks so much I appreciate that! xxx

  12. Bullet journaling is fun – but can be challenging with what you want to include. It’s great that you started tracking your stats. All of this will always be a learning process so no worries! Scheduling tweets is such a lifesaver! I found myself having to tweet at a certain time but constantly get stuck in meetings @__@. I totally agree about being social – respect is a two-wat street. Thanks for sharing your tips on increasing your following!

    Nancy ♥ exquisitely.me

    1. Scheduling tweets for when you know you’re going to be absent from social media is such a life saver 🙂 xxx

  13. togetherqueens says:

    Great post! I appreciate the awesome pointers

    1. You’re welcome 🙂

  14. Thank you Jenny. This is great advice. I am starting to notice what people like about my blog. It takes practice but once you figure it out, you do gain followers. Thanks for this amazing post!

    1. You absolutely do 🙂

  15. Rebecca Elaine (@rebeccaxelaine) says:

    Some really great advice! Scheduling tweets is one thing I am so bad at doing, its the most boring thing about blogging.

    Rebecca Elaine x

    1. It is SOOO boring isn’t it haha! xxx

  16. Usually, I don’t really tend to like these types of posts but I think yours reads so genuine and nicely! I also think your advice is quite useful and some I should start to follow!

    1. Thank you 🙂

  17. I loved this ! Thanks!

    1. You’re welcome 🙂

  18. Happy Mentality says:

    Wow your engagement on this post even practices what you preach! Great post – I definitely need to try scheduling tweets because sometimes I forget to use Twitter for several days and then my engagement suffers on my blog. Thank you for the advice!

    1. That’s why scheduling tweets is great because it means if you forget to use twitter, it doesn’t matter 🙂 xxx

  19. tylerbelle says:

    Thank you for this post!! I’ve been working very hard, but sometimes it just seems like it’s not paying off! How long have you been blogging??

    1. It can feel like that at times. I’ve been blogging seriously for around 4/5 years.

  20. This is so true Jenny! I’ve been really trying to work on my blog recently in most of these aspects. My bloglovin count has been increasing without me even really noticing 🙂 Love it!

    chloexlizabeth.blogspot.co.uk <3

    1. That’s great news 🙂 xxx

  21. Alys George says:

    There are so many fab tips here, and I’ve no doubt that they would all work, I just wish I had more hours in the day to spend on my blogging sometimes!

    Alys / alysgeorge.blogspot.co.uk

    1. I don’t think you need a lot of time to do some of these though 🙂 xxx

  22. These are some great tips and I defiantly agree with the point about being passionate, it draws you in and makes you want to read the content if you can tell the person really cares about what they’re writing about 🙂 You really are a huge inspiration for me and this post shows what you can achieve with hard work and dedication 🙂 xx

    Jade | jademarie.co.uk

    1. Awh thank you so much that’s such a lovely thing to hear! Passion really is one of the most important things xxx

  23. There’s some fab tips in here so thanks! I’m just starting out so always on the look out for advice like this, and amazing how your blog views have increased!

    1. Thank you 🙂 Glad you found them helpful! xxx

  24. This is really helpful! Thank you so much for another great post 💛 For me I’ve found the most helpful things to be spending time to comment on other people’s blogs, joining in twitter chats and posting regularly. I definitely need to start scheduling tweets again, I stopped doing it ages ago as I was so busy but I’ve definitely seen a drop in my stats.

    1. Just being interactive with others is so so so beneficial! 🙂 Thank you xxx

  25. That was really helpful!! My to do list for my ickle blog is getting longer!!!! X

    1. Haha it’ll get easier once you get into the swing of it 🙂 xxx

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