Blogging Related Reviews

Being ghosted by brands… what?!

Working with brands is one of my favourite things about blogging and I’ll always be grateful that brands want to work with me, pay me or send me stuff. I don’t think I’ll ever, ever, ever take that for granted because in all honesty, I’m still gobsmacked that I’m even in the position for this to happen. I’ll always be enthusiastic about working with brands and this post is in no way a dig at any brand in particular. It’s just a little… word vomit… about something which I’ve noticed happen recently. Both to me and other bloggers.

We all know what it means to be ghosted but usually, our experience with being ghosted lies with a boy (or a girl) who we think we’re getting on with and then all of a sudden they drop off the face of the Earth, never to be heard from again. I wasn’t aware that the same thing could happen with brands on a more professional basis. But it does.

Now before we get into it, let me say this. I completely understand that brands can only work with a select number of bloggers on most campaigns and they often get a lot of interest from us lot that there’s no way they can work with all 783 of us who have expressed interest in a certain campaign.

I also get that, sometimes, although unfortunately, a brand might have found someone 110x more suitable for a particular campaign than I am, therefore may have to retract the offer of working with me. Look, I get it. There will always be some bloggers more suited to certain things than others. I’m not mad, honest. It’s business.

But if this is the case (and as we’ve just agreed on, that’s fine) I fail to understand how it’s a problem to drop a quick, “soz but no thanks” (although hopefully worded better) email just to let us know that actually, we’re not what they’re looking for and they’re going to go elsewhere. Please don’t be offended (which, again I’m not)

Yes brands have to send a lot of emails out and are super, duper, really well and truly busy. But so are we. And surly it would save a whole lot of awkward “ummmm, just chasing up again to see if you got my email” emails. Nobody likes sending those, do they. Communication is crucial in any industry, especially where there are two hard-working parties both looking to benefit from working together.

But what really bothers me when it comes to being ghosted by brands is when they send you a big long email, explaining their campaign and why you’re oh-so-perfect for it and how they would oh-so-love to work with you and send you X, Y, Z. Just to respond with this email with your X choices from the website and where to send the products.

So you do.

And you don’t hear from them again. And all of a sudden, a random person has your home address.

I don’t know whether this is me being incredibly naive and well, stupid but I’ve worked with brands for long enough to recognize a dodgy email. I know when something is BS. But these are sometimes agencies which don’t bother telling you that you’re not going to be working together, even after you’ve sent along possibly your most personal detail. I just… don’t get it.

Like I said, this was just a bit word-vomitty and it’s something that’s been on my mind for a while now. It happened to me and then I actually saw a tweet from another blogger saying it had happened to them too. So clearly it’s a “thing” that happens.

I’d love to know if this has ever happened to you? Do you have any brand-related horror stories? Are you a PR person yourself with anything to add? Please, be kind. No hate here!

Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

57 Comments

  1. […] Things you can do to help and encourage new bloggers The follow for follow mentality in blogging Blogging for bloggers: What’s the problem? Being ghosted by brands… what?! […]

  2. I absolutely hate sending follow up emails, or calls. It just sounds so inauthentic that you’d get in touch saying you love my blog or content, but then all of a sudden, ghost. I find it so rude, especially when they’ve reached out to me. I really won’t take it personally if you changed your mind, or your client decided not to work with me. Just say something!

    1. Yes exactly! I wouldn’t take it personally either! xx

  3. I totally get this! As well as the worrying aspect of them holding your personal details, it’s also just plain rude! Like you say, it takes 2 seconds to send a ‘thanks but no thanks’ email but then nobody would have to send those horribly awkward chasing up messages, which would surely be a bonus for both the brand and the blogger?

    1. EXACTLY 😂 it’s utterly ridiculous! x

  4. It has happened to me before and it can be annoying when they are the ones to approach you. Like you, if they’ve chosen to work with others, no problem but some communication would be nice. For all we know, they could have sent items out and they’ve just not turned up. How would we even know if they don’t even contact you to say yes or no?

    1. Yes exactly, communication needs to be much better x

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