Blogging Advice Reviews

Utilizing sponsored content & working with brands

I absolutely love working with brands on my blog; it’s something that I never thought I’d see happen for me but alas, after years of hard work, it did and now it’s one of my favourite aspects of blogging! Of course it doesn’t come without it’s stresses, like invoices not being paid on time, rude PR people and products which don’t quite live up to expectations but on the whole, I’ve had a hugely positive experience working with brands on product reviews and sponsored content over the last year or so. 

I also love doing what I can to help other bloggers on their journey to working with brands. I’m a far cry from being an expert but I totally don’t understand bloggers who are really secretive about how and where they find their sponsored work. There’s enough to go around, blogging is becoming one of the leading and most popular forms of marketing and advertising and bloggers are being trusted more and more with sponsored content and brand work. So let’s work together on bigger and better brand and blogger partnerships which are mutually beneficial!

Whilst brand work is fab, what I’ve been learning and practicing over the year is how to fully utilize that work to benefit me and the brand in the future. I think we know all to well the high of getting a fab sponsored post and then absolutely nothing for another month; just when things felt like they were picking up, we’re right back to where we started. Although sometimes, admittedly, this hasn’t got anything to do with us as individuals. Some periods of the year are generally just quieter for a lot of bloggers.

But today I wanted to share some ways to utilize that sponsored work which will hopefully help you keep the jig up all year round, rather than for a week every now and again. Sponsored content doesn’t come easy and it certainly doesn’t come without a butt ton of hard work!

Build a good relationship with PR’s

PR’s are usually the main source when it comes to sponsored content so if you can, building a good relationship with PR people can be super helpful!

End on a good note

Once a sponsored post / product review is done and dusted, it’s good to end on a good note and leave them with a good, lasting impression of you. Ask them to keep you in mind for any future collaborations which might suit your blog – they may even come back straight away and say they have one! Which has happened to me before, bingo!

Keep their email & email them if things are quiet

Sometimes when things are a bit on the slow side, I’ll drop some PR’s I’ve worked with in the past on successful collaborations an email and ask if there’s anything in the pipeline that I might be suitable for. The worst they can say is no.

Don’t half-ass sponsored posts

I’ve really upped my game with my sponsored content lately and taken much more time and effort into every aspect of them. I think it’s important to treat sponsored posts the same as you would any other post or maybe even as an even higher priority. Seeing super high quality sponsored content will never be a bad thing.

Share them as you would a normal post

I’ve certainly felt like sometimes, sponsored posts don’t get promoted or shared as much as “normal” posts on some blogs. But you’ve worked hard on the post and you should be proud of it and want to share it just as much as a “normal” post. Again, PR’s will see that you’re efficient in sharing your sponsored content.

Consider branching out

I’m sure you would have heard bloggers moan about other bloggers taking on sponsored content which doesn’t fit their blog in any way, shape or form. And yes, fair enough, if you’re a beauty blogger and suddenly start talking about oil rigs, some eyebrows might get raised. But if you’re a lifestyle blogger, like me, who talks about almost anything on their blog, it’s definitely worth keeping your eyes peels for collaborations about a topic you maybe haven’t spoken about before. If it’s something you’re interested in and can adapt well into a post then go for it!

Apply, apply, apply

Continuing on from the point above, if you see an opportunity that you think you might like – just apply for it. If you’re not sure, ask for more information. If they want someone with a following just slightly higher than yours, ask anyway. Apply for as many opportunities as you’re interested in!

I hope this post was helpful; if you have any other advice to add, please leave me a comment!


Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.


  1. Very helpful post! Do you usually reach out to PRs or do you wait for them to reach to you?

    1. Bit of both. Some email me and others I’ve responded to on Twitter / Facebook groups or emailed myself xxx

  2. Ellyn Rebecca says:

    I am still growing my blog but I think your tips are really useful and have bookmarked this for the future! I am currently working in marketing and if I am working with a particular person, I am always making sure I reply to all their emails on time so the company can be seen as an approachable brand!

    Ellyn x | Life Of A Beauty Nerd

    1. Approachable brands are the best! Nothing worse than feeling intimidated when emailing a brand xxx

  3. Life of a Blind Girl says:

    Such a brilliant post, I found this really helpful, thank you! I completely agree with you about treating sponsored content the same as other posts xx

    1. Thank you 🙂 Glad you found it helpful! xxx

  4. Great advice on working with brands! It’s just lovely when bloggers help each other <3

  5. Great advice on working with brands! It’s just lovely when bloggers support each other <3

    1. You’re welcome 🙂 xx

  6. This is super helpful Jenny! I’ve just started looking into working with brands this month and it’s all a bit daunting. It’s great that bloggers like you are so open with sharing experiences! Thanks for this 🙂

    1. It certainly can be! It’ll get easier though I promise 🙂 xxx

  7. This is such a useful post! I haven’t the most experience with brands, so it’s really useful to know the dos and don’ts! Great post & thanks a mill for sharing!

    1. You’re welcome 🙂 Glad you found it helpful! xxx

  8. mellabellablog says:

    This was extremely helpful! Thank you!!

    1. You’re welcome 🙂 xx

  9. Although I’ve been blogging for a while now, I’ve never worked with brands before on a sponsored post. I’m not really good at putting myself out there! This is a really helpful post for when I do branch out with my blog, so thank you! ☺

    Ashleigh |

    1. Putting yourself out there is really important, it can be a bit daunting at first for sure but it gets easier 🙂 xxx

  10. Lupe says:

    These are such helpful tips! I want to go self hosted first, work on the way my blog looks before I present my work to any brands.

    1. Sounds like a good plan 🙂 xxx

  11. This is such a helpful post! I just recently started to work with brands and thankfully all of the collaborations were amazing. I try not to jump on every sponsored opportunity I get. Although I don’t get a lot of them I like to only accept the ones that fit well with my blog and that I’m willing to share with my readers. x

    Antonia || Sweet Passions

    1. So great to hear you’ve had some lovely collabs lately! xxx

  12. You’re always so unbelievably helpful and I love it. I also agree that you should up your content when it comes to sponsored posts – I put as much effort into them as I possibly can!

    Jas xx

    1. Awh thank you! I do try to be anyway haha! And absolutely, I don’t know why you wouldn’t! 🙂 xxx

  13. Great post! I’ve not stepped out into sponsored posts yet (bit scared tbh!) but it’s defintely something I’m workin towards. These tips were super comforting and motivational, thanks for sharing!

    1. Absolturly no need to be scared! There’s some lovely PR’s out there xxx

  14. Mummy Cat says:

    these are good pointers, I am getting a small amount of sponsored posts and i never thought i ever would!

    1. That’s brilliant! Well done 🙂 xx

  15. This is such a fab post 🙂
    Aside from PRs contacting me (which has happened twice) I wouldn’t know how to find opportunities. And I think starting as book blogger definitely has me at a disadvantage confidence-wise, even over 8 years in to it I struggle with the constant rejection so rarely reach out myself >.<
    Cora |

    1. I started as a book blogger too so I was super late to the party because there are basically no sponsored opportunities for book bloggers xxx

  16. you always have the best advice and are so sweet in sharing it with everyone!

    1. Awh thank you! 🙂 xxx

  17. This is a super helpful post! I’m currently in a conversation with a brand at the moment but I’m a little stuck on how to reply 😅 it’s the first time I’ve reached out to a brand, so it’s all very new to me – but very exciting!
    Loved this post, as always 😊

    1. How exciting! Just make sure you’re clear and concise about what you want, are polite and professional and question anything you’re not sure of 🙂 xxx

      1. I’ve never pitched an idea to a brand before so I’m trying to get my idea clear in my own head 😅 even that’s proving a little difficult – but I’ll get there!xx

  18. Boxnip says:

    Really great advice there. I know I could do more to put myself out there but a lot of the time just don’t have the energy due to being constantly ill. x

    1. Literally sometimes just replying to a few blogger requests tweets can be hugely beneficial xxx

  19. This is such a great post Jenny with so much helpful advice! I love the suggestion of emailing PRs to enquire if there are any suitable opportunities in the pipeline. That’s really proactive and shows you are keen to work with them again. You are right, the worst they can say is no. This has encouraged me to reach out a bit more so thank you for the inspiration! 💖 xx

    Bexa |

    1. Awh you’re very welcome! Yeah I find that super useful and I’ve had a couple come back to me to say they have and they’ll drop me an email when the campaign is starting 🙂 xxx

  20. Great blog helpful tips x

    1. Thank you x

  21. katesbeautyhome says:

    Thank you for the advice on how to deal with sponsored posts, I for one am glad you spoke about this because it is really hard to find information or people who what to talk about how they gained the opportunity. I think I’m going to start building the confidence to apply for things I’d like to be a part of, as you said the worst they can say is No.
    Kate x

    1. You’re more than welcome! I have another few posts which you might find helpful “sponsored posts, earning money and blogging as a business – tips and tricks” and “great resources for blogger outreach” where there’s a bunch of info on places to go to find these things 🙂 xxx

      1. katesbeautyhome says:

        I will be taking a look at these as it can be so overwhelming and feel like a minefield x

  22. I work so so hard on my sponsored content, I try so hard to put my best foot forward with all my content!

    Love, Amie ❤
    The Curvaceous Vegan

    1. That’s great to hear! I hate it when people half-ass sponsored content! xxx

  23. July has been my busiest blogging month ever and my highest paid blogging month which I’m SO happy about as I never thought I’d earn anything from my blog! I think it’s great that so many bloggers can earn from their blogs now because why not x

    1. Same here, I’ve had my best month for page views and for income. July was good to a lot of people xxx

  24. I completely agree with you Jenny! People are weirdly cagey about sponsored and gifting opportunities, even if they aren’t right for their own blogs. I’ve always appreciated your help in sharing the knowledge and passing on my details – it’s so kind and you are awesome for doing it! I actually love the opportunity sponsored posts give me to talk about things I wouldn’t normally. Having lots of variety on your blog shouldn’t be seen as a negative in my opinion. We, as a community, also need to stop looking down our noses at people taking sponsored opportunities – considering how much FREE content we make, a few paid-for ads is hardly unreasonable!
    Beth x

    1. Oh I totally agree with everything you’ve said, you’ve hit the nail on the head! I have NO idea why people are so negative about people making money through advertising other brands on their blog. If you worked in ADVERTISING that’s literally what you do every day haha! xxx

  25. Lisa's Notebook says:

    Jenny, you are one of the most helpful and supportive bloggers I’ve ever met. Can I just say a massive thank you for all the parenting and gardening opps you’ve tagged me in, I’m very grateful 🙂 This is such a brilliant post, you’re absolutely right about treating sponsored content properly both in terms of effort and promotion. And I’d never thought about emailing PRs I’ve worked with during quieter periods but I will now. Another great tip, thank you again xx

    Lisa |

    1. You’re so very welcome! I’ve found flagging all the PR’s I’ve worked with in my emails is a good way to keep them all in one place so I can go back to them if need be 🙂 and you’re very welcome, in regards to the blogging ops! Just because I can’t apply doesn’t mean others can’t and you’re one of the fabbiest Mum / gardening bloggers I know so obviously you’ll be first on my list 🙂 xxx

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