Blogging Advice Reviews

Utilizing sponsored content & working with brands

I absolutely love working with brands on my blog; it’s something that I never thought I’d see happen for me but alas, after years of hard work, it did and now it’s one of my favourite aspects of blogging! Of course it doesn’t come without it’s stresses, like invoices not being paid on time, rude PR people and products which don’t quite live up to expectations but on the whole, I’ve had a hugely positive experience working with brands on product reviews and sponsored content over the last year or so. 

I also love doing what I can to help other bloggers on their journey to working with brands. I’m a far cry from being an expert but I totally don’t understand bloggers who are really secretive about how and where they find their sponsored work. There’s enough to go around, blogging is becoming one of the leading and most popular forms of marketing and advertising and bloggers are being trusted more and more with sponsored content and brand work. So let’s work together on bigger and better brand and blogger partnerships which are mutually beneficial!

Whilst brand work is fab, what I’ve been learning and practicing over the year is how to fully utilize that work to benefit me and the brand in the future. I think we know all to well the high of getting a fab sponsored post and then absolutely nothing for another month; just when things felt like they were picking up, we’re right back to where we started. Although sometimes, admittedly, this hasn’t got anything to do with us as individuals. Some periods of the year are generally just quieter for a lot of bloggers.

But today I wanted to share some ways to utilize that sponsored work which will hopefully help you keep the jig up all year round, rather than for a week every now and again. Sponsored content doesn’t come easy and it certainly doesn’t come without a butt ton of hard work!

Build a good relationship with PR’s

PR’s are usually the main source when it comes to sponsored content so if you can, building a good relationship with PR people can be super helpful!

End on a good note

Once a sponsored post / product review is done and dusted, it’s good to end on a good note and leave them with a good, lasting impression of you. Ask them to keep you in mind for any future collaborations which might suit your blog – they may even come back straight away and say they have one! Which has happened to me before, bingo!

Keep their email & email them if things are quiet

Sometimes when things are a bit on the slow side, I’ll drop some PR’s I’ve worked with in the past on successful collaborations an email and ask if there’s anything in the pipeline that I might be suitable for. The worst they can say is no.

Don’t half-ass sponsored posts

I’ve really upped my game with my sponsored content lately and taken much more time and effort into every aspect of them. I think it’s important to treat sponsored posts the same as you would any other post or maybe even as an even higher priority. Seeing super high quality sponsored content will never be a bad thing.

Share them as you would a normal post

I’ve certainly felt like sometimes, sponsored posts don’t get promoted or shared as much as “normal” posts on some blogs. But you’ve worked hard on the post and you should be proud of it and want to share it just as much as a “normal” post. Again, PR’s will see that you’re efficient in sharing your sponsored content.

Consider branching out

I’m sure you would have heard bloggers moan about other bloggers taking on sponsored content which doesn’t fit their blog in any way, shape or form. And yes, fair enough, if you’re a beauty blogger and suddenly start talking about oil rigs, some eyebrows might get raised. But if you’re a lifestyle blogger, like me, who talks about almost anything on their blog, it’s definitely worth keeping your eyes peels for collaborations about a topic you maybe haven’t spoken about before. If it’s something you’re interested in and can adapt well into a post then go for it!

Apply, apply, apply

Continuing on from the point above, if you see an opportunity that you think you might like – just apply for it. If you’re not sure, ask for more information. If they want someone with a following just slightly higher than yours, ask anyway. Apply for as many opportunities as you’re interested in!

I hope this post was helpful; if you have any other advice to add, please leave me a comment!



  1. […] and a shining review from a blogger can go an awful long way. I’m not ashamed to say that working with some kick-ass brands is one of my favourite aspects of blogging. Don’t get me wrong, there are an incredible […]

  2. This is really helpful! Thanks for sharing Jenny, ice been slowly working with brands and PRs lately, and never thought to get in touch with ones I’ve worked with previously.

    1. You’re welcome 🙂 Yeah absolutely!

  3. […] Utilizing sponsored posts and working with brands  Great resources to improve blogger outreach Sponsored posts, earning money and blogging as a business – tips and tricks  Tips for offering advertising slots on your blog Tips for people who want to go self-employed […]

  4. This has been extremely informative. Will definitely be bookmarking this post. Or pinning it! ❤️❤️❤️

    1. Glad you found it helpful! 🙂 xx

  5. Thanks for sharing this incredibly helpful post Jenny. I am still trying to build my blog and I have never done sponsored posts and have no idea where to start. Could you please suggest some places where I should apply? I know sounds silly but I have no idea how to or where to approach a brand or PR to work with. 🙂

    Via |

    1. Join Facebook blogger opportunities groups, join Get Blogged, check the #bloggerswanted hash tag and look around on Twitter! 🙂 xx

  6. Good tips! I’ve a book blog and there doesn’t seem to be any market for sponsored posts there but it’s ok. I enjoy what I do anyway.

    1. There really doesn’t, it’s a shame. I’ve had a couple of book / reading themed sponsored posts but they’re rare xxx

  7. This is such a helpful post for both new and old bloggers, I love all the points you’ve made.. I think building good relationships with PR’s is so important too, I usually get most of my sponsored work that way! Great post as always Jenny 🙂 xx

    Kate |

    1. Thanks Kate 🙂 xxx

  8. […] Utilizing sponsored content & working with brands — Read on […]

  9. Some really great tips! It’s helpful 🙂

    1. Thank you 🙂 xx

  10. Great points for all bloggers. I’m noticing I’m picking up more sponsored work.

    1. Thank you 🙂 Xx

  11. theamalog says:

    Love your tips. Hope to collab with brands soon. Any tips on how to approach them?

    1. I just find responding to any opportunities you see on social media is a good place to start xx

  12. I love this advice! It’s so useful. I’m currently on break from uni so been looking for sponsored posts, didn’t think of getting in touch with PRs I’ve worked with before so will definitely do that now!! Thank you xx

    1. Thank you! Glad you found it helpful and yes it’s always worth dropping them a email 🙂 xxx

  13. I agree, the best thing to do if you want to keep sponsored content coming is to establish good relationships switch the PR reps and be professional

    1. Absolutely 🙂 xx

  14. Julia says:

    This was such a useful post! I’m still trying to grow my blog at the moment so am nowhere near the point of working on brand collaborations but this post is bookmarked. I really love how much you help other bloggers with your advice based posts it’s so kind and such a useful tool for others

    1. Awh thanks so much, always happy to help where I can! 🙂 xx

  15. katedaysaweek says:

    Thanks for this very informative post, Jenny. I haven’t done any sponsored content because I don’t think I’m ready yet (I went self hosted just last month, so there’s no rush), but it’s definitely something I’d like to do in the foreseeable future. My question might be very basic, but how do you start exactly? Do you email companies? Which companies? How do you get the emails of the right people?
    Sorry if these are silly questions 🙂

    1. You can email companies if you like, what companies is up to you depending on who/what you want to put on your blog. I don’t really email companies though, all mine come from either them contacting me or responding to blogger opportunities on Twitter / Facebook. There’s some fab Facebook groups you can join where I’ve had a fair few from!

      1. katedaysaweek says:

        Oh so those do work huh. I’d love to know what Facebook groups to join 🙂

      2. If you just search in the search bar they should come up, the ones I’m a part of are:

        Blogger Assignments & Opportunities
        Blogger Opportunities
        Bloggertunity – Blogger Opportunities
        Connecting Brands, Bloggers and Influencers: Sponsored Opportunities

      3. katedaysaweek says:

        Thanks, Jenny.

  16. amylweston says:

    Thanks for this post! I’m just starting out with looking for brand collaborations and have been struggling with how to go about it! Think I might just start emailing haha 😂 x

    1. It definitely doesn’t hurt to email cx

  17. This is such an incredibly helpful post! I’ve recently asked to be considered for any future opportunities after working with a few PRs and it’s resulted in something else straight away so that really is such a useful tip! I’ve not thought to reach out to brands and prs I’ve worked with before to see it there are any new opportunities so I’ll definitely be doing that now. Thanks so much for sharing all of these helpful ideas xx

    Tiffany x

    1. Awh yay that’s great news! 🙂 xx

  18. Those are some really helpful tips. I was never sure if I could be the one to write PRs when I had the time, I am glad to read that is an okay thing to do. I am sure to keep the other tips in mind as well and hope for the best. Xx

    1. Absolutely 🙂 xxx

  19. This post was definitely super helpful, thanks tips and tricks for sponsored posts, Jenny. I really appreciate how much you help out other bloggers like myself. I’d love to do a sponsored post some day.

    1. You’re welcome 🙂 Always happy to help others! xxx

  20. Regarding the not putting as much effort into sponsored posts – I will NEVER understand bloggers who do this! When I get a sponsored opportunity I make sure I plan the post just as much as I would any other and write about something that I am passionate about and think my readers will wanna see! Otherwise it ends up non-believable and just kind of forced which isn’t good. And it’s like you said – it puts you in good steed for future work with the same or even other brands as they can see you’ve put the effort in to create good content for them! I don’t think it’s any less important than a normal post. Working with brands can be bloody frustrating but its almost always worth it!
    Alice Xx

    1. Oh absolutely I totally agree! No idea why people half ass these sort of posts and it’s always noticeable too! xxx

  21. eviebraithwaite says:

    This was such a useful post! I’m fairly new to blogging so I haven’t had any experience with brands yet, but I can always tell when some bloggers half-ass sponsored posts. It’s not fair for the brand at the end of the day. Loved this!

    Evie x |

    1. It really isn’t, they’re paying for the work at the end of the day so you have to treat it as you would any normal “job” xxx

  22. olliviette says:

    This is helpful advice, I’m not at a place where I want to work with brands as yet but if I ever get to that point I’ve got this bookmarked.

    Olli –

    1. Glad you found it helpful for the future! xxx

  23. Jenny, you’re always so helpful! I totally get it though, I don’t know why some people are so hush hush about it. This was really interesting for me. As I’ve still been blogging less than a year it felt like I spent half of the post nodding away and the other half wanting to take notes. I totally agree about being professional with putting them together and sharing as you would any other post x


    1. I don’t know why other people are so hush hush it’s not a big secret is it 😂 xxx

  24. Such a helpful post, thank you!! 🙂

    1. You’re welcome xxx

  25. Sophie's Thoughts says:

    I’m fairly new to blogging so definitely not thinking about anything like this yet! But a very helpful post for the future, a very interesting read 🙂

    Sophie x

    1. Thank you 🙂 xxx

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