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When one door closes…

It is with a heavy heart that I’m here to announce the closure of my little blog tour business Neverland Blog Tours. If you’re active in the book blogging community, you’ll be familiar with blog tours and their place in book promotion. If you’re not and don’t really care then that’s fine too. But regardless of where you stand, my business, which I set up in 2014 is closing it’s doors. I won’t say for good because nobody knows what the future holds but for now, at least.

I am so incredibly proud of myself for building a whole entire business, from scratch, all on my own. It was at a time where I didn’t have much going on; my anxiety was pretty bad, I had my blog at this point but I was in no way making any money from it and I desperately needed something to pick me up and keep me ticking over. I started Neverland Blog Tours as a company which specalised in Fantasy / Sci-Fi and all sub genres of those because I felt like there was a gap in the market. It worked for a while but eventually, I opened up to all genres and once I did that, I saw Neverland Blog Tours grow and grow and grow. I had bookings 6 and 7 months in advance. I was so happy and proud that authors were chosing me to help promote their book!

Neverland Blog Tours gave me a purpose when I really needed one.

Over the course of the 5 or so years, it has led me to some wonderful authors, incredible books (which I may not have picked up otherwise) and an array of hard working book bloggers who’s blog’s I’ve grown to love and who’s reviews I’ve come to respect. Because they are the real gems in all of this. I truly couldn’t have done it without the list of over 70 bloggers who all at some point in the last 5 years have signed up to be a tour host with me and help me with my blog tours. I really couldn’t have done it without you and that support, thank you.

I’m desperately trying to take some positives from all of this; it’ll certainly allow me extra time to focus on my own blog which is thankfully, going from strength to strength. I may also look into freelancing, extra courses or something else, now I have that gap to fill. I won’t necessarily have spare time but I will have extra mental energy for new projects which I definitely don’t want to see go to waste.

However, despite whichever positive outlook I approach this with and whatever doors this may open for me, I’m still incredibly sad that this particular door has had to close. I’m shutting Neverland Blog Tours for a multitude of reasons (which I’m not going to go into here) but I’m pretty heart-broken that the thing I’ve worked so hard on and put so much time and energy into for all these years has come to an end. Do I feel like a failure? A little bit, at the moment. But I have no doubt that that feeling will pass and I’ll hopefully be left with pride over the fact that I managed to build and sustain my own business, work hard at it and see it succeed. If only for a short time in the grand scheme of things.

I came to this decision fully whilst staying at my boyfriend’s families house in the Lincolnshire countryside, in the peace and quiet, on the May bank holiday weekend. The country is a great place to be with your thoughts, I’ve found, and make sense of what’s going on in your life. I don’t think I would have been as clear headed had I been in Essex, in the hustle and bustle of daily life.

So with that, it’s time to bring this chapter to a close and Neverland Blog Tours has officially run out of its well needed pixie dust.

I wish all the tour hosts that have worked with me over these last 5 years all the very best with their blogs and all the authors that have worked with me, thank you. Thank you so very much from the bottom of my heart for putting your trust, your books, your work and your beautiful words in my hands. I hope I did you well.



  1. […] are extensive promotional events for books which take a lot of time and effort to organise) and I ended up falling out of love with it. And I think it […]

  2. […] years now – not always with my blog, I also had a small online book promotion business which I sadly closed down this year for a number of reasons. One of those reasons being that my blog picked up quite considerably to […]

  3. […] back in August, I officially announced the closure of my blog tour business, which had been a long time coming and it felt great (albeit kinda sad) to close that chapter of my […]

  4. It’s amazing that you can say you did it and it was so successful.

    Good luck in your future ventures.


    1. Thank you 🙂 xx

  5. Aww I’m a little bit gutted as I’ve found some amazing books through your tours, but if it’s the right thing for you then it’s definitely the right thing to do. you did an incredible thing keeping two businesses at once and should be SUPER proud of your achievements.
    Cora | http://www.teapartyprincess.co.uk/

    1. Thanks so much! And thank you for taking part 🙂 xxx

  6. I’m sad to hear that. I really enjoyed your tours. Best of luck in whatever you decide to do next!

    1. Thank you 🙂 and thanks for being a fab host! xxx

  7. Boxnip says:

    As a new reader, I didn’t see any of your blog tours but you are very right when you say as one door closes another one opens. I’m a firm believer that things happen for a reason and that when something like this happens, it’s so that something better can come into our life. x

    1. Thank you- I hope that’s true! xxx

  8. Mummy Cat says:

    youve done such an amazing job with your blog, leaving something behind only leaves room for new and exciting adventures!

    1. Absoltuely 🙂 dx

  9. rebekahgillian says:

    I remember seeing a number of your blog tours come up on my twitter newsfeed, and I was in awe of every one you hosted. It’s a credit to you that you were able to build such a successful business, and I’m in no doubt that you worked extremely hard to achieve said success. I remember when you mentioned this to me a few months ago it was sad to hear, but as you said, when one door closes another opens. I wish you all the best in whatever it is you choose to do next!

    1. Thanks so much, I appreciate that 😘💛

  10. I haven’t had the chance to work with you on any tours, but I loved seeing all the ones you brought about!!!

    1. Awh I’m glad xxx

  11. Lisa's Notebook says:

    Ah, Jenny, please don’t feel like a failure. Five years is not a short time by any standards and you should be incredibly proud of your achievement. Of course it’s sad when one chapter comes to an end but on the other hand, it’s exciting to see what the future holds. And never say never, you may find yourself able to bring back your business at some point, but if you don’t then I’m sure you’ll find something else to make a huge success of. You are too talented not to. Looking forward to seeing what you do next, and sending hugs in the meantime xxx

    Lisa | http://www.lisasnotebook.com

    1. Thanks so much Lisa, I am excited to be able to focus my energy on new things. It was definitely time for a change but yep never say never! xxx

  12. Jenny you really shouldn’t feel like a failure at all. You were running TWO businesses, by yourself! That’s incredible! Choosing to narrow your focus and close your book tour company doesn’t change the fact that you did it, very successfully, for YEARS. You’re amazing, and as much as I am sad for you that this chapter is over, I am also excited for what will come next for you xxx\
    Beth x

    1. Thank you so much 💛 I’m super excited to focus my energy elsewhere and see what I can do! xxx

  13. You’ve done so much with your book tours, it’s such a shame but I’m so excited for you!

    Love, Amie ❤
    The Curvaceous Vegan

    1. Thank you 🙂 xxx

  14. Really sorry you are closing but let’s hooe the future is bright for you xx

    1. Thank you, I hope so too xxx

  15. Awh Jenny this is awesome, well done you for getting yourself to a stage where you can concentrate on what you want to do. As someone who works has kids and blogs I know how flipping tough it can be to commit yourself to blogging. It’s hard and you’ve done amazing things!

    1. Thank you 🙂 xxx

  16. You should in no way feel like a failure, to build a successful business from scratch is hard work and it’s all because of you that Neverland tours was so amazing. Give yourself a massive pat on the back and celebrate your achievements.
    As you say as one door closes another opens and I’m sure there are so many more oppourtunities and exciting things right around the corner.

    Melanie | http://www.frasersfunhouse.com

    1. Thanks so much! 💛💛

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