Blogging for bloggers: What’s the issue?

There’s been a bit of talk around the blogosphere this year about how more bloggers have started blogging for bloggers (prepare to hear the word “bloggers” a lot in this post…) instead of just writing about what we love; be that books, films, make up, fashion – whatever. Blogging for bloggers means (at least this is what I’ve been led to believe it means) creating content specifically designed for bloggers – as opposed to non-bloggers, people who just like reading blogs or someone who’s just scouring the internet for a make-up tutorial or a book review. Remember, not everyone that reads a blog is a blogger themselves. 

Blogging for bloggers entails posts with blogging tips, tricks, advice and generally sharing your knowledge about blogging related topics (i.e how to increase your blog followers, how to improve your blog photography that sorta thing) and obviously, non-bloggers aren’t going to be interested in this sort of content. So are we eliminating a whole group of people (non-bloggers) when we publish these sort of posts? Well yes, probably. But here are some reasons why I personally like blogging for bloggers.

It might encourage someone to start a blog

Blogging is a fantastic industry and there’s always room for new, exciting voices. If you’ve heard otherwise, ignore it. When I write these “posts for bloggers” type posts, I always hope that someone thinking about starting a blog might stumble across them and help them cement their decision in taking that first, exciting step.

New bloggers may find the information helpful

like I would have done when I started. When I started blogging, I had no freaking idea what I was doing. None. In every aspect of blogging, I was like Mr freaking Bean and had I known where to look for these types of posts, you can bet your bottom dollar that I would have been reading them.

Any blogger might find it helpful

You certainly don’t have to be a new blogger in order to learn something new about blogging. I’ve been blogging 5 years and still read blogging advice from bloggers I consider to be superior in the knowledge department to me.

The posts do well

I did a post in February where I analyzed which of my posts did the best throughout January (I’m aware that sounds super boring and nerdy but I personally found it quite interesting!) and the top 4 out of 5 posts were… you guessed it… posts aimed at bloggers. Clearly, bloggers like these sort of posts. They get some of the best views and interaction. Why wouldn’t I utilize that?

It’s a valid niche

And whilst yes, not everyone will read blogging related posts because at the end of the day, some people just aren’t interested in them, surly the same goes for anyone who’s not into make-up, books or fashion? Of course blogging for bloggers is going to eliminate a whole group of readers (non-bloggers) but so is book blogging (non-book lovers) and beauty blogging (non make-up lovers). So that argument is a bit invalid.

As you can see, I have my own valid reasons why I love blogging for bloggers. At the end of the day, I like helping people, even if it’s just in some small way. If just one person tells me one of my blogging related blog posts has helped them, then I consider that job done. Like I said, I would have killed for the sort of advice that’s being blogged about now when I first started. If I had got my act together earlier and learnt the ins and outs of blogging quicker, I wonder what I could have accomplished by now!

So yes, the blogging industry has changed and more bloggers are “blogging for bloggers”. But why is that a bad thing? Of course the industry has changed; everything changes. And there’s always room for new bloggers to join the party. I just hope to be one of the people encouraging them, instead of pushing them away *mic drop*

I’d love to hear your thoughts on this topic? Do you personally write posts for bloggers? Do you read blogging advice style posts? Are there any tips posts you’d like to see?

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