Blogging for bloggers: What’s the issue?

There’s been a bit of talk around the blogosphere this year about how more bloggers have started blogging for bloggers (prepare to hear the word “bloggers” a lot in this post…) instead of just writing about what we love; be that books, films, make up, fashion – whatever. Blogging for bloggers means (at least this is what I’ve been led to believe it means) creating content specifically designed for bloggers – as opposed to non-bloggers, people who just like reading blogs or someone who’s just scouring the internet for a make-up tutorial or a book review. Remember, not everyone that reads a blog is a blogger themselves. 

Blogging for bloggers entails posts with blogging tips, tricks, advice and generally sharing your knowledge about blogging related topics (i.e how to increase your blog followers, how to improve your blog photography that sorta thing) and obviously, non-bloggers aren’t going to be interested in this sort of content. So are we eliminating a whole group of people (non-bloggers) when we publish these sort of posts? Well yes, probably. But here are some reasons why I personally like blogging for bloggers.

It might encourage someone to start a blog

Blogging is a fantastic industry and there’s always room for new, exciting voices. If you’ve heard otherwise, ignore it. When I write these “posts for bloggers” type posts, I always hope that someone thinking about starting a blog might stumble across them and help them cement their decision in taking that first, exciting step.

New bloggers may find the information helpful

like I would have done when I started. When I started blogging, I had no freaking idea what I was doing. None. In every aspect of blogging, I was like Mr freaking Bean and had I known where to look for these types of posts, you can bet your bottom dollar that I would have been reading them.

Any blogger might find it helpful

You certainly don’t have to be a new blogger in order to learn something new about blogging. I’ve been blogging 5 years and still read blogging advice from bloggers I consider to be superior in the knowledge department to me.

The posts do well

I did a post in February where I analyzed which of my posts did the best throughout January (I’m aware that sounds super boring and nerdy but I personally found it quite interesting!) and the top 4 out of 5 posts were… you guessed it… posts aimed at bloggers. Clearly, bloggers like these sort of posts. They get some of the best views and interaction. Why wouldn’t I utilize that?

It’s a valid niche

And whilst yes, not everyone will read blogging related posts because at the end of the day, some people just aren’t interested in them, surly the same goes for anyone who’s not into make-up, books or fashion? Of course blogging for bloggers is going to eliminate a whole group of readers (non-bloggers) but so is book blogging (non-book lovers) and beauty blogging (non make-up lovers). So that argument is a bit invalid.

As you can see, I have my own valid reasons why I love blogging for bloggers. At the end of the day, I like helping people, even if it’s just in some small way. If just one person tells me one of my blogging related blog posts has helped them, then I consider that job done. Like I said, I would have killed for the sort of advice that’s being blogged about now when I first started. If I had got my act together earlier and learnt the ins and outs of blogging quicker, I wonder what I could have accomplished by now!

So yes, the blogging industry has changed and more bloggers are “blogging for bloggers”. But why is that a bad thing? Of course the industry has changed; everything changes. And there’s always room for new bloggers to join the party. I just hope to be one of the people encouraging them, instead of pushing them away *mic drop*

I’d love to hear your thoughts on this topic? Do you personally write posts for bloggers? Do you read blogging advice style posts? Are there any tips posts you’d like to see?


103 thoughts on “Blogging for bloggers: What’s the issue?

  1. I don’t think there’s enough blogging for bloggers, and any that there is isn’t aimed at smaller people like me, it’s for people who have thousands and thousands of followers, who wasn’t to monetise their blog and talk about SEO. This blog is EPIC for addressing topics that people like me would never find out otherwise! So I think blogging for bloggers is just a topic like anything else and although there’s always people who will pass, I think there’s a lot more who’ll be relieved that there’s something they need! (This s a veiled ‘thank you Jenny!!!’)

  2. Personally I have no problem with blogging for bloggers. I love reading those posts because it’s providing an insight that I may have overlooked that could be used to help me improve my own content, which only serves as a benefit to my readers.

    The only thing I would say is that if someone has been blogging using a different niche then decides they want to change their niche to only do content for bloggers, then I think a heads up to their readers is only polite so then it gives their non blogging readers the opportunity to decide if they want to carry on reading and following that blog.

    • I think that’s fair. I mean I do a lot of “for bloggers” posts but I also post about anything and everything. If it’s a dramatic change from say a beauty blogger to JUST blogging advice then a heads up would be good 🙂

      • That’s exactly what I mean. I love bloggers who post a bit of everything because you never know what you’re going to get next from them and that’s the beauty of it. But definitely a heads up if a bloggers niche is completely changing.

  3. there isnt much out there that are for bloggers, the amount of times i google for something only to get nothing that im looking for, i dont personally write stuff for other bloggers but i do love reading informed posts that help and give advice to bloggers.

  4. Love it! I’ve been blogging for years, and I definitely agree that when I started I’d have loved more of this! I think there’s room for all kinds of blogging, including blogging for bloggers, I still learn things as I go, but thanks to the advice of others it’s far easier now! Also YES more bloggers! More bloggers, means more fab blogs to read!

  5. I love “blogging tips for bloggers”, especially the ones addressing the technical nuts and bolts in lucid language. This morning, I was a blog post by Neil Patel about new Google Algorithms and half he wrote went over my head.

    I think there are not enough blog-experts out there who take into consideration that not all are equally tech/SEO- savvy. So yes, the more tips for bloggers( tech-jinxed like me), the merrier. 🙂

    • I definitely always try and take different levels of understanding into consideration because I’m the same and most lingo goes over my head and I think a lot of people don’t think about that! xxx

  6. Over the three years I’ve been blogging with this current blog, I’ve written maybe five or six for-bloggers posts, and they’ve all been pretty successful as far as my posts go. For me, and for probably most WordPress bloggers, most of my readers are other bloggers, so it makes sense. We all want to do better, so if someone has some tips to share, I think that’s great.
    My beef with blogs that are completely for-bloggers (and no shade to anyone who is) is that a lot of the tips are for making an income or self-hosted SEO adjustments that free bloggers don’t have access to, and they often come across as ‘experts’.
    Once in a while, I don’t have any issue with for-bloggers posts or blogs because they can be informative and helpful, but the writers perhaps need to consider how innovative and new their content is since this topic is pretty popular and old. Some of the tip posts I’ve read just kind of repeat the same really obvious tips (not that my own tip post was completely fresh, but I did my best to give lesser known tips…).

    • I get what you’re saying. Personally I try and do a mix of more basic “beginners” tips and also some SEO based posts. I’m always wary of the language I use too so everyone can understand them. I also try and no rehash the same things over and over because similarly I’ve read SO many posts which say the same thing and don’t go into much detail xxx

  7. Thank you for posting this, as a new blogger, I find it all so overwhelming. I’ve got a plethora of thoughts and (what I hope to be) decent content, but I just can’t get readers. I don’t have the money to invest in it, so it really just has to be carried on my content. Blogging for bloggers (like me) is really helpful, now that I’ve got a little content out there, I’m taking spending a bit of blog time on reading how to get readers (written by bloggers who blog for bloggers! LOL). ❤

    • You definitely don’t need money to gain an audience! If anyone tells you otherwise then they’re deeply mistaken. I have plenty of post which you might find helpful under the “blogging series” category 🙂 xxx

      • Thanks, Jenny! I started small, made a facebook for my blog (I feel kind of bad spamming my friends three days a week with links to my blog. I figured I would just post a link once a month to my blog and once in a while to the facebook page reminding them to “like” it if they haven’t already. As much as I want it to grow and be something great, I don’t want my friends to feel harassed! LOL.

  8. I really enjoy reading posts for bloggers that give tips, advice etc. I think it’s great and definitely something that is popular and very much needed. x

  9. I’m very new to blogging, I wanted somewhere to talk about books/reading even if it was just for my own reference. I love seeing these kinds of blog posts that help us new bloggers because it makes us (well me at least) feel so much more welcomed in this community that is growing more every day. So thank you for this and I think that ‘blogging for bloggers’ is a very much wanted and appreciated form of blog post.

  10. Ive tried to share the little details that make so much of a difference, how to find your link, making sure your blog url is correct, how to set up comments and ping backs etc.
    I’m a weeny blogger and my comments are aimed at helping newer bloggers really. To be quite honest – I don’t even know what SEO means.. it’s a term I keep reading and I’ve looked up but frankly, I can’t ever remember!

  11. I always enjoy reading blogging tips and advice, I’ve learned so much from these kinda posts. I’ve noticed the same, my highest viewed posts are about increasing DA score, media kits and twitter. Blogging for bloggers seems to be a popular topic and I think it will always be relevant and helpful to others out there. Thanks for sharing Jenny 💖 xx

    Bexa |

  12. Personally I do enjoy reading posts aimed at bloggers especially when it’s tips to help me improve! I always feel like I learn something from these type of posts but it’s probably because I haven’t been blogging long!

    Jess //

  13. I always enjoy reading these type of posts! Everyone has their own little tips and tricks in certain areas of blogging so it’s great what you can learn from so many different people. I don’t think it’s a bad thing at all to write about this either as you are helping so many people with it. Also it is great if you can inspire people into starting their own blog.


  14. I love reading posts by blogger for bloggers because they’re some of the best tips. It’s so easy to relate to also, they’re more than the generic standardised ‘tips’!

  15. I find your blogging posts some of the most helpful and interesting out there! In fact, before I started talking to you on Twitter, I came across your blog when I was searching up ways to help start my own. There’s definitely a niche much like beauty or fashion for these kinds of posts, and good on you for filling it!

    Jas xx

  16. I don’t understand the issue either! As you know most of my content isn’t blogger aimed, but I do have a few posts specifically for bloggers. I always find them interesting and of course it’s relatable too. And you’re right, they always do well in terms of views. There’s nothing wrong with having content aimed at different niches on your blog either! x


  17. Personally, I’m always pleased when I stumble upon a blog post aimed at bloggers. I’m a new blogger myself and know that there’s a TON of stuff I still need to learn, so any posts like this I find really helpful. Keep on posting stuff like this, I appreciate it and I’m sure lots of others do too! ❤

  18. I’m new to blogging and have been on sharp learning curve, but most of what I’ve learned has come from other bloggers. The blogging community is so supportive.

  19. I never had a problem with blogging for bloggers. There is always someone who can share their tips, and make life a bit easier for others. Bloggers should support each other! ♥

  20. I never write any post for bloggers but I do like to read that kind of posts on my feed. Those are really helpful for new bloggers as well as a person who wants to be a blogger. Agreed with you.

  21. I love reading blog posts for bloggers, it’s honestly the only way I’ve learned tips and tricks to improve my blog on the whole. I would have had no clue about all the blogging technicalities if it wasn’t for blogger based posts! I think it’s definitely a valid niche and if the content writer enjoys doing it then I’m glad they’re writing about what they love. I’m so thankful for these sorts of posts just because it’s nice to see other bloggers working to help each other succeed in a way!

  22. This is a interesting post, I actually really enjoy those type of posts with the blogging advice, because like you said when I first started it was hard to find advice to go off of!

  23. I always read blogger help posts, I mean I’m a blogger so why wouldn’t I want to learn as much as possible from fellow bloggers? I view it as CPD (continuing professional development) as well as being really interesting. Your posts are always so helpful and supportive, Jenny, I’m very glad you see it as one of your favourite niches. Please keep writing them! xx

    Lisa |

  24. I actually started blogging book reviews, much like yourself. I have recently found myself drawn to writing blogs for bloggers. I’m not disappointed I have met some seriously helpful and supportive people.

  25. I love being given the freedom of reading blogs of other bloggers because it makes me believe that somewhere out there someone else is going to get me too.
    Its inspirational to me to know that i dont have to be a professional blogger to make a difference in someone’s life (as much as they do to mine)

    Thank you all for being authentically you and inspiring me in my blogging journey.

  26. I would really love to start writing posts for bloggers, because like you I had absolutely no idea what I was doing! I followed 1 blogger and that was it just because I liked and enjoyed her posts. I think more people should start writing to bloggers, so I’m definitely going to make it an aim of mine!

  27. I remember when I was just starting a blog, the only sites I knew offering blogging advice were these huge websites and their target market are marketeers and not so much small bloggers like me *sigh*
    So when I got the hang of Pinterest and found there are blogs out there with content for bloggers, I was really ecstatic! I think I got information overload between 2016 and 2017, when I just downloaded ALLLL the info products and signed onto ALLLL the free e-courses I could find haha! So this year, I’m focusing on one thing at a time 😊 Awesome post! Very glad to have found your blog on Twitter!
    xx Kate |

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