Things to do before you hit “publish”

Since my little discussion about why I like blogging for bloggers, I’ve been inspired to write more blogging-related blog posts lately. I think there will always be a blogging related topic that someone needs or wants to find out more about and blogging is such a multi-layered hobby or career that even the smallest and seemingly most obvious pieces of advice can go a long, long way. I’ve certainly learnt that over the years I’ve been blogging; making the smallest change or doing what I think is something insignificant can make a impact on my blog. Today’s post is a little bit like that, a bit of a “well duhhhhhh” but sometimes it’s not “duh” at all. Sometimes we do genuinely forget to do the simplest things when it comes to blogging. I mean, we’ve got a hell of a lot to think about, can you blame us?

For some people, writing a post is just that, writing a post. Write and hit publish. Job done. Cup of tea. And that’s totally fine if you use your blog in that way, no judgement here. But for a lot of us, we do want to utilize these blog posts that we’re working ever so hard on and get them seen and make people want to read them. It’s something I’ve struggled with in the past, I always seemed to be missing something out and hastily hitting publish (or schedule) without really putting my 100% undivided attention into making sure that the post was as close to perfect.

Disclose if necessary

Probably one of the most important things you need to ensure you do before you hit publish is disclose in your post if it’s sponsored, if you’ve been sent any items or if there are any affiliate links included within the text. Not breaking the law is cool, yo!

Have a to-the-point and clear title

For search engine purposes, a straight-forward title is usually more beneficial. If you’re reviewing a product for example, ensuring the name of said product is within the title instead of “See what I though of this amazing, new, affordable lip product!” which doesn’t actually give us anything to go on. You might be reviewing a product that hundreds of people want to find out more about but they don’t know that because it’s not obvious.

Change the permalink

I’m not sure how this works on Blogger (sorry Blogger folks) but on WordPress, right underneath the box where you write your title, there’s the permalink for your post. WordPress gives you the option to edit this so if you do have a slightly longer title, you can shorten the link itself to include only the key words search engines will need. E.g your title says, “Tried and Tested: Urban Decay New Range!” but your link might say, “Urban Decay New Range”. See what I mean? It’s also very obvious from that example that I know squat about make up…

Add relevant tags

Adding tags can be super beneficial to a blog post but make sure they’re relevant and make sure you don’t over-do it! I believe no more than 25 is perfectly satisfactory.

Categorize

I find it so much easier to navigate a blog when everything is categorized, “books, food, music, beauty” etc. If you’ve had a look at my menu up top, you’ll see that my blog is quite heavily categorized because I blog about so many God damn different topics. I like to make sure all my topics are grouped together for the sake of readers.

Link back to your old posts where you can

I always, always, always link back to old blog posts, in new blog posts, where I can. If you have a new reader on your blog, this will be a super easy way for them to click through into your older posts and keep them on your blog for longer. So have a little skim through the post you’re writing and see where / if you can link some of your previous posts in, if it’s relevant.

Proofread

This is where I definitely need to take my own advice! I’m fully aware that there are usually a number of typos in my posts; not necessarily spelling mistakes because I’m a fairly good speller but but silly, dumb-ass, typos which are from my own carelessness. It doesn’t hurt to re-read your own post once or twice to ensure there aren’t any.

Preview beforehand

Just to make sure everything is aligned correctly and not upside down, back to front and the wrong way round.

Do you have anything to add here? What else do you make sure you do before you hit “publish” or “schedule” on a blog post? Let me know!

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92 thoughts on “Things to do before you hit “publish”

  1. I love that this is such a basic checklist. Most like these that i see are all like “check SEO using your fDHFAKLH plugin. And don’t forget to add all your affiliate links! Oh, and plug this freebie you totally should have made and and and”, and it’s just exhausting XD But even after nearly 10 years blogging, I still forget to do some of the simplest things- though I’d like to add “make sure you’ve added all your images in the right spots (and the right sizes / resolutions) and add a post header image” for those who use images in their posts, lol.

    1. Oh my god DON’T I can’t stand those type of posts with all that complicated jargon. Those bloggers assume everyone else knows as much as they do when it comes to the technical side of blogging. I always try and keep mine super simple 🙂 So glad you thought so! xxx

  2. That is pretty much everything I do before hitting publish. Linking to other internal posts is one I’ve just started to do.

  3. Some great tips! The only thing I would say is that I’ve been advised to use a maximum of 15 tags on WordPress in order to show up higher on the reader algorithm, otherwise it thinks it’s spam. I did look into this in the wordpress how-tos and it is written somewhere, but for the life of me I can’t remember where!

    1. I’ve always used between 15-25 or so and it’s seemed to work. I just think any more than 25 and it’s a bit much! Everywhere I’ve read says 25 so I’m not sure whether that means other platforms or what but I think general rule of thumb is just not TOO many 😂

  4. Blogger can be a nightmare to work with! Whenever I preview my posts they look fine and them I read them after they’re published and boom, the photo has moved to the right… It’s infuriating. Thank you for sharing your tips. I’m so terrible at proof reading. I tend to type and go… (hence all the mistake I later come across. Oops).

    Louisa | http://www.loubeeloublogs.co.uk

  5. This was so helpful! I’m always nervous before I press publish (I check the preview constantly) and for a new blogger this is really clear. Just followed!

    Sophie xx sophisobel.com

  6. So much helpful advice here Jenny! Sometimes I go a bit crazy on the tags and think I need to calm it down, 25 sounds like a sensible amount. Also proof reading is a great tip. I sometimes get Shaun to read my posts and he often spots a couple of silly errors that I didn’t see. Thanks for sharing your suggestions 💖 xx

    Bexa | http://www.hellobexa.com

    1. I think search engines don’t like a lot of tags because they consider it spam so you don’t want them marking your post down for that reason when you’re certainly not spam haha 🙂 x

  7. You see I know about all of these and still fail to do it lol I’m gonna print out a checklist and use it until it becomes habit I guess. Thank you for writing this!

  8. Great post! Some of it I knew and some of it I had never really thought of before. I’m glad you decided to do a few more posts for bloggers, it’s always interesting and useful to get tips from other bloggers, especially ones who are more established and have been doing it much longer. And now I’m going to go back and make sure all of my posts fit these as much as they can. Thanks for sharing!

  9. Very good post! With great advice- it is a science this blogging: content, audience, how, why? Linking to other social media such as twitter and Pinterest- I could easily make this my full time job!

      1. Yes that I can understand- I mean with the time that you can/ should spend on your blog to make sure it looks great! I’m learning that every job is full of uncertainty… we just have be positive and believe in ourselves and keep going…😌🙏🏻

  10. Wha-? *facepalm* How have I never even thought of changing the url before reading this? It’s so simple and makes so much sense, and yet it’s never even crossed my mind. What a muppet! What would I do without your constant tips, I have no idea! Loved this!

  11. These are great. I write my posts (I have about a month’s worth ready to go). I’m new to this so I’m still learning the ropes. I frequently revisit my queue to see what’s coming up and I re-edit, make sure the pics are not obnoxiously large, and review my settings (the date it’s going live, tags, etc). I tend to get on tangents, like right now I have six for sleep and I want to release them all on Wednesdays so I just reschedule and fit them in (which is why I like writing so far ahead and just queuing them). I also pay attention to what’s going on in the news or in life and may release some or hold some ’til later. I’m still trying to figure out where to find readers or how to get bigger fish to pay attention. I guess that comes with time?

  12. I hope you don’t mind, but I just wrote these headers on a post-it note and put it on my desk so I can remember to do these. I always forget to link to other posts which is bad! And previewing your post is so crucial – I need to double check it’ll look alright!
    Beth x Adventure & Anxiety

  13. Very lovely post, Jenny!
    I’ve seen many blog posts with one headline and a different link, and have always wondered how they managed to do it. Now I know it’s that permalink feature.

  14. What a fabulous post … I’m still unsure how to abbreviate the title.. you said something about below the title box. Does this work if you post mostly on a phone rather than computer?! x

      1. I’ve just had a look and I’m not sure if you can do it via the app. If you use the Internet on your phone though and switch to desktop view then you’ll be able to 🙂 xxx

  15. This is some great advice! I didn’t proofread a lot of my earlier posts so I’m going through and rewriting any and updating the photos if needed.

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