Blogging Advice Reviews

Free and effective ways to promote your blog

Having a blog is great. Creative freedom? Tick. A way to express yourself and talk about things you love? Tick. An opportunity to meet like-minded people? Triple tick. For a lot of bloggers, writing posts and taking / editing the photos is the easy part. Heck, even making sure you take the time to ensure that your post is SEO friendly can be fairly straight forward once you get into the swing of it. It’s what comes next that I’ve heard some people struggle with and I know I did when I started blogging – I wouldn’t know where to start with sharing my blog posts, let alone effectively sharing my blog posts.

Putting your posts out there can be daunting. It’s all well and good hitting publish but what, you mean, I have to promote myself?! Yep, you do. Whether you like it or not, you really do have to be your own biggest fan in the blogging industry, especially now it’s growing and growing. You can’t always rely on people finding you, you have to make yourself found sometimes too.

Promoting your blog doesn’t have to be complicated. It doesn’t have to cost money (it shouldn’t cost money). and it certainly doesn’t have to be stressful. I get that promoting yourself, on a daily basis doesn’t come naturally to most people and it can seem incredibly self-serving and weird at first but when you’ve been in these parts for 5 years like I have, it’ll feel like second nature (follow my Instagram xoxo).

So if you’re just starting out in this big ol’ blogging world or just in general find it a bit difficult to share your blog, here are some free and effective ways to do just that:

Comment swaps

I love a comment swap and I’ve found some of my favourite blogs through them. A comment swap takes place on Twitter and is a easy, fun way to share your link whilst also commenting on other blogger’s posts which take your fancy! Check out @TeacupClub and @BloggersTribe for some popular ones!

Twitter chats

Similarly to above, Twitter chats can be found on Twitter (imagine that?) and they usually run for an hour, have interesting topics to chat about and give you the chance to introduce yourself and your blog at the beginning or end for other participants to find! You can check out this post for a list of current active Twitter chats.

Joining a pod

A pod is a small group of bloggers who are in (usually) a joint direct message group on Twitter. Joining a blog comment pod is a great way to share your blog with others in a pretty chill way, again, whilst finding other amazing blogs to read at the same time.

Joining a bloggers Pinterest board

Pinterest is becoming an amazing way to share your blog posts and gain more traffic. As well as all your regular boards, some bloggers have created shared boards which you can join and freely share your posts in. I’ve definitely noticed an increase in my Pinterest views since joining some boards and it’s a super quick and easy way to promote your blog!

Scheduling tweets

The good thing about scheduling tweets is that you can schedule a range of your posts as well as during different times of day. So if you’re worried about posting the same link over and over, you don’t have to. And if you’re worried about posting links too often, you don’t have to do that either. Scheduling a few a day is a good place to start and spacing them out with 2/3 hours in-between won’t clog up people’s Twitter feeds (if that’s what you’re concerned about!)

Making your link visible and accessible on all platforms

Promoting your blog doesn’t have to be an active thing all the time. By just ensuring that your blog link is visible in your bio of all the platforms you’re on automatically promotes your blog without you doing anything. So check your Twitter, Instagram, Pinterest and any other platforms you’re on and make sure your link is there!

I hope this post was helpful for anyone struggling to share their posts! If you have any other tips, do leave them below!

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Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

116 Comments

  1. missviclb says:

    These tips are all so useful, I really need to get back to scheduling my posts. I’ve found that really helps get traffic onto my blog. I just need to find the time.

    1. It definitely helps, I just spend ten minutes each morning scheduling tweets for the day.

  2. Very helpful Jenny! Thank you for this one.. have been stressing with this, so ill go work with your tips!

    Tnx again

    Xx

    1. Hope you find them helpful!

  3. Great post! Very insightful, I want to start joining in on twitter chats but I never know when any are on so I’ll be reading your post about it next ๐Ÿ˜‚

    1. Itโ€™s good to have a list so you donโ€™t miss them ๐Ÿ™‚

  4. Thank you for these tips! I joined my first Twitter chat the other day and had so much fun doing it and interacting with other bloggers. I find scheduling very dull (lol) but vital to get my blog and my posts out there, I also rely on RT accounts.

    1. Glad you found it fun!

  5. […] you have got to the point where your blog is more than just a blog, and actually a business, you need to start actually treating it like one. […]

  6. Great tips as always! I need to join twitter chats! Xx

    1. Thank you ๐Ÿ™‚

  7. ofbeautyand says:

    Pods are so useful and I love the support x

    http://www.ofbeautyandnothingness.co.uk

    1. Same! Always nice to know youโ€™ve got that support ๐Ÿ™‚

  8. katesbeautyhome says:

    Thank you for the great advice as usual Jenny. I canโ€™t wait for your book of blogging as your advice has always helped me. I am now off to find myself a twitter pod group.
    Kate x

    1. Awh thank you! Iโ€™m working hard on it, hope to have it with everyone soon ๐Ÿ™‚

  9. I’ve checked out @TeacupClub, and they only have 11 posts, and a very small following. I’m confused. The other tag seems to be quite popular though it’s in the thousands for comments and followings. Is the @TeacupClub tag correct? Maybe I’m missing something – it is Friday ๐Ÿ™‚

    You’ve made some really neat points. i’m going to see if I can join some blogging boards on Pinterest – I have my own for my blog, but your suggestion would give my posts a larger audience. Thanks!

    1. Teacup Club is wrong, thanks for letting me know!

  10. Super helpful hun xx

    1. Glad you thought so ๐Ÿ™‚

  11. Thanks for the tips Jenny! Hadnโ€™t thought about Pinterest but itโ€™ll probably be useful to me soon. This has been really helpful for me as a new blogger- I really appreciate it! โ˜บ๏ธ

    1. Glad you found it helpful! ๐Ÿ™‚

  12. Some really great tips! I was pleased to see that I actually already do most of them except for the Twitter chats, I always forget them! x

    1. Thank you ๐Ÿ™‚ I rarely take part in chats anymore tbh!

  13. Macey Gloria says:

    So helpful for myself as I’ve only joined twitter recently but have had my blog for close to two years now! Thank you for sharing x

    twinkexthoughts.blogspot.com

    1. Wow really?!

  14. Thanks!
    I am still learning how to promote my blog so this is very helpful!

    1. Glad you found it helpful ๐Ÿ™‚

  15. Really helpful post, Thank you so much! X

    1. Youโ€™re welcome! ๐Ÿ™‚

  16. Amazing post and extremely helpful. X

    1. Glad you thought so ๐Ÿ™‚

  17. Thanks, some great tips there. Will try some of those out. And look out for some new blogs to follow!

    1. Hope you find they help!

  18. This is such a helpful post! I love Pinterest but hardly promote my blog on it so Iโ€™ll have to start doing that more. I love discovering new bloggers via chats and comment swaps as well. I think I just need to spend more time to be able to promote everything! Thank you so much for this post, Jenny!

    Samantha | https://believeinamiracle.co.uk

    1. Awh youโ€™re welcome! ๐Ÿ™‚

  19. I’m awful at promotion. I schedule tweets for two days then forget for 3 weeks. It’s definitely an area I need to improve on. Pinterest is another thing I’m yet to fathom. I’ll get there eventually ๐Ÿ˜‚

    Sophie
    http://www.glowsteady.co.uk

    1. Haha! I just schedule a few in the morning for the day ahead as part of my routine and thatโ€™s seems to help!

  20. I totally agree, these comment swap twitter chats are so helpful and also great for discovering new bloggers! I never use pintrest as a social media much but maybe I should x

    Morgan // http://www.justmorgs.com

    1. You should! If anything itโ€™s just a really fun platform and full of inspiration ๐Ÿ™‚

  21. Incredibly informative as always, I love your blogger tip posts and can’t wait for your ebook! I use all of these and completely agree, as long as you dedicate some time to them, they can be incredibly effective!

    Jas xx | https://thoughtsfromjasmine.co.uk

    1. Yay thank you! Iโ€™m working hard on the eBook but Iโ€™m really enjoying it! ๐Ÿ™‚

  22. zoehware says:

    Ahh thank you for all the ideas lovely!! I feel like Ive tried and am doing so many of these, but I cant break through the current barrier I am stuck at! My blog hasn’t improved in a while so Im definitely going to take this on board and work harder!! Thank you lovely!! xx

    http://zoe-ware.com

    1. Itโ€™s definitely a lot of work and a lot of self promotion!

  23. abbyheird says:

    We just launched on the first of September and it is a pretty weird feeling promoting yourself on the daily. But it is amazing how well it works! And it is wonderful how supportive the blogging community is. There are some tips in this post that I will definitely need to try!! Thank you!

    1. Awh congrats! ๐Ÿ™‚

  24. I hardly ever self-promote anymore and I really should. I keep meaning to get back in to the habit of scheduling tweets, joining comment threads and participating in chats (that arenโ€™t my own) but I always let myself down on that front. These are some great tips, Jenny, definitely taking them on board!

    Charlene McElhinney (@blogabtnothing1)
    http://www.charlenemcelhinney.co.uk

    1. Awh you should Iโ€™d love to see you around in the blogosphere more! ๐Ÿ™‚

  25. This post is so handy for new bloggers and I wish I’d have had it a year ago! I do most of these now too and they definitely all provide traffic well don’t they!

    Soph – https://sophhearts.com x

    1. I wish I had had this info when I first started too!

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