Having a blog is great. Creative freedom? Tick. A way to express yourself and talk about things you love? Tick. An opportunity to meet like-minded people? Triple tick. For a lot of bloggers, writing posts and taking / editing the photos is the easy part. Heck, even making sure you take the time to ensure that your post is SEO friendly can be fairly straight forward once you get into the swing of it. It’s what comes next that I’ve heard some people struggle with and I know I did when I started blogging – I wouldn’t know where to start with sharing my blog posts, let alone effectively sharing my blog posts.
Putting your posts out there can be daunting. It’s all well and good hitting publish but what, you mean, I have to promote myself?! Yep, you do. Whether you like it or not, you really do have to be your own biggest fan in the blogging industry, especially now it’s growing and growing. You can’t always rely on people finding you, you have to make yourself found sometimes too.
Promoting your blog doesn’t have to be complicated. It doesn’t have to cost money (it shouldn’t cost money). and it certainly doesn’t have to be stressful. I get that promoting yourself, on a daily basis doesn’t come naturally to most people and it can seem incredibly self-serving and weird at first but when you’ve been in these parts for 5 years like I have, it’ll feel like second nature (follow my Instagram xoxo).
So if you’re just starting out in this big ol’ blogging world or just in general find it a bit difficult to share your blog, here are some free and effective ways to do just that:
I love a comment swap and I’ve found some of my favourite blogs through them. A comment swap takes place on Twitter and is a easy, fun way to share your link whilst also commenting on other blogger’s posts which take your fancy! Check out @TeacupClub and @BloggersTribe for some popular ones!
Similarly to above, Twitter chats can be found on Twitter (imagine that?) and they usually run for an hour, have interesting topics to chat about and give you the chance to introduce yourself and your blog at the beginning or end for other participants to find! You can check out this post for a list of current active Twitter chats.
Joining a pod
A pod is a small group of bloggers who are in (usually) a joint direct message group on Twitter. Joining a blog comment pod is a great way to share your blog with others in a pretty chill way, again, whilst finding other amazing blogs to read at the same time.
Joining a bloggers Pinterest board
Pinterest is becoming an amazing way to share your blog posts and gain more traffic. As well as all your regular boards, some bloggers have created shared boards which you can join and freely share your posts in. I’ve definitely noticed an increase in my Pinterest views since joining some boards and it’s a super quick and easy way to promote your blog!
The good thing about scheduling tweets is that you can schedule a range of your posts as well as during different times of day. So if you’re worried about posting the same link over and over, you don’t have to. And if you’re worried about posting links too often, you don’t have to do that either. Scheduling a few a day is a good place to start and spacing them out with 2/3 hours in-between won’t clog up people’s Twitter feeds (if that’s what you’re concerned about!)
Making your link visible and accessible on all platforms
Promoting your blog doesn’t have to be an active thing all the time. By just ensuring that your blog link is visible in your bio of all the platforms you’re on automatically promotes your blog without you doing anything. So check your Twitter, Instagram, Pinterest and any other platforms you’re on and make sure your link is there!