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Do Views Mean Anything Without the Engagement?

We all want dem viewz, we’ve all read blog posts about how to increase or daily and monthly page views and I’m going to guess that we all get that little happy tummy flutter when we see our views are doing particularly well. I know I certainly do. And I also know that I can sometimes get very disheartened when I see they aren’t performing as well as I’d hoped or expected.

It’s only natural and totally normal to feel like that and there’s certainly nothing wrong with caring about your views and wanting to see those numbers rise. There’s always been a bit of a taboo around the subject of caring about stats in the blogging world, with the high and mighty claiming that “you should be blogging for YOU and the numbers don’t count!” But for some people they do. And that’s okay.

But I wanted to dig up the age old argument about views vs engagement. A couple of months ago, I stumbled across a tweet from someone I don’t follow (an awful lot of my posts are staring with, “I saw a tweet” recently aren’t they?) who had posted a photo of the stats from her WordPress app. They were pretty damn impressive. Like, breath catching in my throat sort of impressive.

Over 100,000 views in a month? This girl had some serious SEO knowledge and a lot of her views were coming from Pinterest too, which as we’ve seen, is a pretty up-and-coming platform for bloggers lately which can improve your blogging views by hundreds if not thousands if used correctly. So this girl got a LOT of blog views, clearly.

But what I also noticed was that the numbers under “likes” and “comments” (if you’re on WordPress you’ll know what I’m talking about here, if not, the app shows how many likes and comments you receive each day, month, year) were very low. These finding did make me wonder…

Do views mean anything without the engagement?

I’ve always been relatively lucky in that my blog gets a fair bit of engagement. Ever since I wormed my way into lifestyle, posting more discussion based posts and more posts which encourage conversation, I noticed the comments went up and luckily, I still get comments on all of my blog posts to this day. I love reading comments on my blog and sometimes, the comments are better than the post itself!

So looking at those stats, I kinda sighed. Because you know what? I’d give up hundreds of thousands of monthly views for regular, authentic, friendly engagement any day. I write my blog because I want people to read it. Obviously. But I also write my blog more so because I want people to relate to it. I want people to laugh, learn something new, know that whatever they’re going through they’re not alone.

I want people to feel like they’re talking to a friend when they read my blog, therefore encouraging them to start a conversation, leave a comment or a like and express their opinions.

I think it’s all very well impressing people with those types of stats and if you have the skill to make your blog receive those amount of views, that’s amazing. Because it’s not easy. We all know it. Some days it’s like shouting into the void and we’ve all experienced that and it’s awful. It’s a lot of hard work, time and effort to utilize your social media, work on your SEO and plant all those seeds for those views to grow on.

And I get everyone blogs for different reasons, some people care more about views than they do about engagement, some people blog as a hobby, others as a job and each and every persons priorities will be different. I think that’s very obvious. But personally? The engagement makes it worth it. If tomorrow, everyone suddenly stopped reading my blog and I never received a single comment ever again… (please don’t!)

I’d probably wouldn’t bother blogging again.

Hearing from readers is one of the biggest joys of blogging, in my opinion. Back in 2013 when I started blogging and had no idea where on earth followers even came from and it was a pipe dream to actually have a real, engaged following. But my blog grew, my followers grew, yes my views grew steadily but not to anything of the amount of what I’ve mentioned. But the thing I noticed most was the comments and engagement. Every time a new comment would come in, my tummy would flutter. Someone took time out of their day to comment on my blog post? I mean, that’s a pretty great feeling.

So to tie this up, I personally don’t think views do mean anything without engagement. I wouldn’t want to spend hours writing a blog post for 50,000 people to read it but no one to bother saying anything about it. But that’s just me.

Where do you stand on this topic? Do you prefer views or engagement? Do you believe views mean anything without the engagement?

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Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

136 Comments

  1. Engagement is important but most people just care about views x

    1. A lot of people definitely only care about views x

  2. I definitely prefer engagement over views. I don’t know, I feel that it just shows that people are actually paying attention.

    1. I agree

  3. Engagement helps me know if I wrote something that made my readers think. A like or a comment goes a long way. But, a view? That just means someone opened the post. They may have read the first sentence and said “thank you, next” and clicked out. For all I know, a view could also mean they tried to load my post but their cell or WiFi service took too long to load (by “too long,” I mean longer than 6 seconds since that’s our attention span) and so they didn’t even see anything to read. Sigh. 😔

    1. Yep I totally agree!

  4. Interesting post Jenny! Personally I do think views mean something with *less* engagement because ultimately if something is written, it’s usually written to inform and that doesn’t need a comment in order to validate it. I understand it feels good, and much better if there’s more chatter around the content we create, but it’s not worthless if there’s little engagement. x

    1. Its definitely not worthless at all, all views are good views x

  5. Loved this, a great discussion post! I agree with you, I prefer engagement over views. Like you, I love seeing comments on my blog they make me super happy because to me it shows that people have actually read your blog post and that’s the main reason that people blog.. so others read it! I also love having a little conversation with others in the comments, it’s fun and a good way to connect with other bloggers too!

    Chloe xx
    http://www.chloechats.com

    1. Totally agree 😌

  6. I’m definitely with you that views mean nothing without engagement! Yes it’s impressive if you can get a 100,000 views a month but what’s the point if no one is actually reading your post and leaving a comment? I also blog for a hobby so views don’t mean that much to me, but when I see others leaving a comment on my post, it makes me feel good that I wrote a post people enjoyed!

    Karalee
    Tales of Belle

    1. Totally agree! Although blogging is my job so I understand the need for the views when it comes to working with brands but more views doesn’t always mean more sales for a brand!

    2. I completely agree! I don’t think the views mean much without engagement. I’d love 100,000 views but if that doesn’t come with engagement, I’d feel like that is really telling.

  7. Alice Spake says:

    I’ve never really thought of it much which seems ridiculous but I just write because I love to, if people see it that’s fab, if I get to work with my favourite brands that’s even better but I’d still be writing either way xx

    1. That’s fair enough! It’s good that you’re not bothered by it 🙂 x

  8. Absolutely engagement! I agree wholeheartedly – what’s the point of writing a blog nobody actually reads. The GA stat on time spent on page is also telling. You can see if the visit has just been a “click through” or whether the visitor has actually read your post and even better, moved onto another page. Thanks so much for sharing this

    1. I don’t have GA yet but when I upgrade my WordPress account I will so I’ll definitely make use of that feature!

  9. I struggle with engagement; possibly it’s a part of being Autistic – I see that someone has left me a comment and there is a part of me that straight out panics because I’m not sure how to respond, if I always have to respond or if I can just like their comment….social stuff is hard for me.
    Don’t get me wrong – I get excited that someone took time out of their day for me as well, I just worry that I don’t respond in the correct way.
    I am probably naive in that I think if someone has viewed then they have read – probably I hold that belief because that is what I do. I often struggle to think of something meaningful to comment so I just read and click like (it makes interacting with comment threads on twitter difficult at times and I do feel a lot of guilt over it).

    I do like to think that I have reached people though and my favourite thing is when people comment on my recipes that they can’t wait to try it. I think I would probably burst with excitement if anyone ever tagged me with a picture of them trying out one of my recipes. I think that would actually be the most amazing thing ever!

    1. I definitely think that if you don’t have anything to say about a post there’s not really any need to comment. But when replying to comments, even just a “thank you for commenting” is good!

      1. Thanks! That something I’ll remember 🙂

  10. Well said. When I see views (and even likes) I still don’t even know if the person read my post. When someone leaves a comment it means a lot.

    1. Absolutely 🙂

  11. GIRL. I AM SO WITH YOU. THANK GOD there is someone else out there!!! Haha.

    I’m getting so disillusioned by the blogging world because of this. Everyone’s so set on getting loads of traffic from pinterest, or getting loads of traffic from SEO (both important) but I go on some of these blogs that have enough traffic to have earned mediavine, and not a comment anywhere. On any blog posts. So while I will probably never get mediavine-worthy traffic, I get loads of comments on every post, and I much prefer that! But it does suck because the numbers DO mean something – like getting mediavine, or having enough followers on Instagram to warrant sponsored content. Which, to me, is exactly what’s wrong with the industry unfortunately. It’s all about numbers and nothing else.

    1. Ooooh I totally agree with this. Although blogging is my job and I am lucky enough to work with a lot of brands, I also think that that’s the fundamental issue with this industry. I also don’t understand for the life of me these big bloggers with literally no comments, surly that defeats the point?

  12. I agree with you Jenny! I noticed my views are not as high as others but I get tons of interaction on my blog than Instagram. Engagement means something, it says your audience is interested and not just looking at your site. It’s kind of comforting know people really like my content because they take time to read my posts. I cherish comments and will always repay the favor, even if it takes me two weeks!

    Natonya | https://justnatonya.wordpress.com

    1. Totally agree!

  13. What fantastic thoughts, Jenny! Of course, we all want views… we need the views to GET the engagement. But I’m with you in that if a whole bunch of eyes hit my pages but no one wants to talk about it, it’s disheartening. Great discussion.

    1. Totally. 100,000 views doesn’t necessarily mean 100,000 comments. But 10 views might equal 10 comments!

  14. Another great post as always hun.. I’ve noticed that engagement rates have gone down overall lately, I’m not sure why but it’s always encouraging when everyone is communicating with each other xx

    1. I’ve noticed that too – especially on Twitter. I think it could be an algorithm thing!

      1. Yes I think so 😖

  15. I’m so glad you wrote this blog. I actually feel worse when there are lots of view but low engagement – does that mean they read it and it sucked? I blog for the joy of it so I’m far more interested in engagement – I’m not selling anything, just sharing so its more important to me to know that someone else related to my content than a bunch of people viewing it who didn’t but I can see view numbers being more critical if there is income at stake and you are seeking broader exposure. Great blog topic!

    1. I agree with you when you said that you feel worse when views are higher but engagement isn’t. I’m exactly the same! My blog is my job, so it’s a really tricky thing for me. I need/want the views for the sake of income but engagement always trumps.

  16. I prefer engagement on my blog posts but I definitely get excited when one of my posts gets a lot of views. I personally don’t get much engagement so I’m going to work on creating better relationships with my readers

    1. Lots of views are definitely exciting too. I think building up a relationship with readers is so important!

  17. I agree with you entirely on this! Seeing my likes and receiving comments is what makes it all worth it to me. Yes, views are great and I’m thrilled to see mine are increasing. But what is more encouraging is that my engagement is also improving: like you, I want my posts to mean something to someone and that shows people actually care, rather than just flicking on and off. Great post.

    1. Totally agree, thank you 🙂

  18. I do prefer engagement, because it shows you’ve reached someone enough for them to want to reach back and say something to you, too! Though equally, I am guilty of being a bit disheartened if my views are low!

    Rhianna x
    http://www.tsundokugirl.com

    1. Yep I agree. I get disheartened quite a bit – so I’m the same!

  19. Interesting post Jenny. I think engagement is better than views; I love to know that people are rrading my blog and enjoying my content. It still brings a huge smile to my face when I see a new comment or like pop up in my WordPress app.

    1. Me too 🙂

  20. Engagement for me is so important, it makes me feel like I’m doing something right!

    Love, Amie ❤
    The Curvaceous Vegan

    1. Yep me too! If no one comments, how do you know?

  21. I also cherish comments and likes way more than views. Sometimes, there can be many likes and comments under my post and relatively very few views and it’s still more satisfying, than getting thousands of views of annonymous people. Also, do you also wonder sometimes if there is anyone who constantly reads your blogs, but never comments or read likes? I’m such a reader of several blogs and I wonder if there is anyone reading every post on mine 🙂 Great post, you gave us all a lot to think about.
    Dorota
    http://www.journalofdorota.com

    1. I agree, I’d rather have 30 dedicated readers who all want to chat about my post than 100 that don’t. And yes I do wonder that!

      1. From your comment section I deduce you already have even more than 30 dedicated readrs. You can count me in, as I really enjoyed reading your post and wiill be browsing through older ones too.

      2. I sure do and I’m very grateful for each and every one! 😌

  22. This is a really interesting post on an equally as interesting topic. I guess it depends what you are blogging for, what your goals are etc.. I think I’m with you on this, where I would rather have interaction through comments and get to know my readers than have someone click read and leave. I find it nice creating a conversation with my readers.

    It’s certainly disappointing when your views are low or lower than you were hoping, but if you’re creating content you enjoy and have a handful of people who enjoy reading you are achieving quite a lot.

    Thanks for sharing this, it’s definitely given me something to think about.

    Hannah | theartofskincare.co.uk

    1. It definitely does depend on your blogging goals etc. I blog as a job now, so I have to focus on views etc. But I still PREFER the engagement. I think brands definitely need to change the way they approach things because millions of views doesn’t always mean benefits for brands.

  23. I’m torn on this one, to be honest. As a blogger, I want both views AND engagement. But I prefer engagement. I love helping people, so when they feel compelled to comment, it makes me feel good! It’s what I’m HERE for.

    Yet, as a reader of blogs, I’m a lurker. I don’t comment often, so page views do matter for those out there like me! Plus, 90% of commenters are other bloggers.

    1. I see what you mean. I certainly don’t comment on every single post I read either.

  24. I definitely think engagement is as important (if not more important) than views. It shows that people enjoy your content and are more likely to keep returning to your blog.

    When I first started blogging (back in 2012) I used to love commenting on blogs and getting comments in return. I still try to comment on blog posts I love, although a lot of the time I find it easier to send a quick tweet or Instagram comment instead.

    I also pay attention to my blog’s bounce rate in Google Analytics. I’d rather have a smaller amount of traffic and a low bounce rate, than a large amount of traffic and a bounce rate that’s sky high!

    1. Totally agree!

  25. Engagement is definitely a key part of blogging – I love engaging with other bloggers & I feel so happy when they leave comments on my blog or reply to tweets etc! Don’t get me wrong, it’s nice to get lots of views too. But engagement is definitely better xx

    1. Yep I totally agree 🙂

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