With Father’s Day just next month, chances are you’re going to start seeing an influx of gift guides on your feed. Perhaps you’ve already started to spot some, I had my own Father’s Day Gift Guide go live just last week and I’ve thoroughly enjoyed creating gift guides this year, for Valentine’s Day and Mother’s Day and being able to work with some amazing brands and showcase some great products to my readers.
Gift guides are very popular posts. You might be put off creating them yourself because you feel like they’re over-saturated but the fact of the matter is, they do well. I love reading them myself and I’ve certainly bought items in the past based off another bloggers gift guide recommendation. They’re also a great opportunity to share the love for your favourite brands as well as potentially work with new brands.
Perhaps you’re a relatively new blogger (if that’s you, check out my Beginners Guide to Blogging eBook for a comprehensive guide on everything you should know as a newbie!) then maybe you’re considering creating your first gift guide or you’re not quite sure where to start.
Here are my top tips for your very first gift guide!
Include un-gifted products
If you’re creating your very first gift guide and aren’t working with an awful lot of brands then it’s definitely worth adding your own un-gifted products from brands that you love into the guide too. This could even lead to a collaboration with that particular brand in the future on another gift guide!
Pitch to brands you already love
And a gift guide is a really good way to dip your toes into working with brands. Brands LOVE gift guides and around certain occasions, you’ll see hundreds of brands looking for bloggers to feature their products in gift guides. But don’t be scared to pitch directly to brands you already love if they’ll be a good fit and don’t forget to include your media kit!
Be clear on the type of guide you’re creating
My own personal gift guides don’t really follow a “theme” but some people create very specific gift guides:
- LGBTQ+ Mother’s Day Gift Guide
- Handmade Christmas Gift Guide
- The Perfect Self Care Inspired Gifts To Give At Christmas
- Ethical Christmas Gift Guide
- Gifts For Penguin Lovers
- Gifts For Bakers
There are hundreds of different ways you can approach a gift guide. So before you start, be clear on the type of guide you’re creating. There’s no right or wrong! But if you have an idea that’s a bit different, don’t be scared to go for it!
Only include products you love and would buy yourself
I mean, this is pretty straight forward isn’t it. I only include products in my gift guide that I know I love and/or the person the gift guide is for i.e Mother’s Day would love those products too. Most brands allow you to pick some products yourself to feature, so of course you’ll only pick ones you actually love. But don’t just work with a brand for the sake of it in a gift guide because it’s incredibly hard to write positive thing and encourage people to buy a product that you wouldn’t buy yourself!
Make it neat and easy to follow
Gift guides contain a lot of information, links, photos and text from different brands and for different products so it’s important that you format your post so that it’s incredibly easy for the readers to follow. All links should be next to the correct description and using images to break each product up is really useful.
Good quality photos
And speaking of photos, your own good quality photos is very important for a gift guide. You wouldn’t purchase a gift unless you could clearly see what it looked like first, would you? Especially if you’re being sent products from brands, taking the time to capture good, high quality images is always a must-do. They don’t have to be awfully fancy, as long as the product in question is the main focus!
Consider offering discount codes
Some brands will automatically offer a discount code for your readers along with their product to be featured in your gift guide, which is great! It’s always a nice extra incentive for readers if they’re interested in that particular product. If they don’t, don’t be scared to bring it up and ask brands yourself and explain the benefits of offering discount codes.
If most or all of the products featured in your gift guide are gifted from the brand, then the post needs to be properly disclosed and you need to explain that the products featured were sent to you. There’s no way around this one, it’s the law. So just do it. And please note, “this is a collaborative post” no longer qualifies as correct disclosure, for paid or gifted collaborations.