Blogging Advice

Tips For Your First Gift Guide

With Father’s Day just next month, chances are you’re going to start seeing an influx of gift guides on your feed. Perhaps you’ve already started to spot some, I had my own Father’s Day Gift Guide go live just last week and I’ve thoroughly enjoyed creating gift guides this year, for Valentine’s Day and Mother’s Day and being able to work with some amazing brands and showcase some great products to my readers.

Flat lay of various products including wrapping paper, a perfume bottle, a book, DVD and a bottle of champagne

Gift guides are very popular posts. You might be put off creating them yourself because you feel like they’re over-saturated but the fact of the matter is, they do well. I love reading them myself and I’ve certainly bought items in the past based off another bloggers gift guide recommendation. They’re also a great opportunity to share the love for your favourite brands as well as potentially work with new brands.

Perhaps you’re a relatively new blogger (if that’s you, check out my Beginners Guide to Blogging eBook for a comprehensive guide on everything you should know as a newbie!) then maybe you’re considering creating your first gift guide or you’re not quite sure where to start.

Here are my top tips for your very first gift guide!

Include un-gifted products

If you’re creating your very first gift guide and aren’t working with an awful lot of brands then it’s definitely worth adding your own un-gifted products from brands that you love into the guide too. This could even lead to a collaboration with that particular brand in the future on another gift guide!

Pitch to brands you already love

And a gift guide is a really good way to dip your toes into working with brands. Brands LOVE gift guides and around certain occasions, you’ll see hundreds of brands looking for bloggers to feature their products in gift guides. But don’t be scared to pitch directly to brands you already love if they’ll be a good fit and don’t forget to include your media kit!

Be clear on the type of guide you’re creating

My own personal gift guides don’t really follow a “theme” but some people create very specific gift guides:

There are hundreds of different ways you can approach a gift guide. So before you start, be clear on the type of guide you’re creating. There’s no right or wrong! But if you have an idea that’s a bit different, don’t be scared to go for it!

Only include products you love and would buy yourself

I mean, this is pretty straight forward isn’t it. I only include products in my gift guide that I know I love and/or the person the gift guide is for i.e Mother’s Day would love those products too. Most brands allow you to pick some products yourself to feature, so of course you’ll only pick ones you actually love. But don’t just work with a brand for the sake of it in a gift guide because it’s incredibly hard to write positive thing and encourage people to buy a product that you wouldn’t buy yourself!

Make it neat and easy to follow

Gift guides contain a lot of information, links, photos and text from different brands and for different products so it’s important that you format your post so that it’s incredibly easy for the readers to follow. All links should be next to the correct description and using images to break each product up is really useful.

Good quality photos

And speaking of photos, your own good quality photos is very important for a gift guide. You wouldn’t purchase a gift unless you could clearly see what it looked like first, would you? Especially if you’re being sent products from brands, taking the time to capture good, high quality images is always a must-do. They don’t have to be awfully fancy, as long as the product in question is the main focus!

Close up photo of a pink champagne bottle


Close up photo of Paco Rabanne Lady Million gold perfume bottle


Consider offering discount codes

Some brands will automatically offer a discount code for your readers along with their product to be featured in your gift guide, which is great! It’s always a nice extra incentive for readers if they’re interested in that particular product. If they don’t, don’t be scared to bring it up and ask brands yourself and explain the benefits of offering discount codes.


If most or all of the products featured in your gift guide are gifted from the brand, then the post needs to be properly disclosed and you need to explain that the products featured were sent to you. There’s no way around this one, it’s the law. So just do it. And please note, “this is a collaborative post” no longer qualifies as correct disclosure, for paid or gifted collaborations.

Creating gift guides are a lot of hard work but they’re really fun and have a lot of benefits too. So if you’re considering giving your first one a go this year, I hope they’re a huge success!

Pinnable photo titled 'Tips for Your First Gift Guide'

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  1. I’d love to get started on a gift guide this year but as someone who’s never worked with brands I’m definitely sat on the fence. But these are some great tips and I think when the time comes they’ll definitely come in helpful for me! Thanks for sharing ๐Ÿ™‚ x

    1. Glad you found them helpful!

  2. Kim says:

    Thank you for including two of my guides! ๐Ÿ’—These are some great tips Jenny. I enjoy writing gift guides and they are some of my most high traffic posts, so I understand why bloggers write them.

    1. Youโ€™re welcome! ๐Ÿ˜Œ

  3. Gift guides totally aren’t my thing, but now that I’ve read this post, I kinda want to make one…. it really is a good post ! ๐Ÿ˜€

    1. Thank you ๐Ÿ˜Œ

  4. Oooh, hello me in your post! Haha! Wasn’t expecting that! I’m pretty hopeless at gift guides but I love creating them! Thanks for these tips! One day brands will like me! xD

    Daisy xoxo | TheDeeWhoLived

    1. I love your gift guides!

  5. Great post! As I’m sure you’re aware, gift guides aren’t very ‘on brand’ for me but I do like seeing what other people choose as I’m AWFUL at picking gifts. Choosing products you would use is so important!! x


    1. Thank you x

  6. Totally agree about including un-gifted products! I always try to include a few bits that I’ve spotted online aswell. All of these tips are so useful! xx

    Tiffany x

  7. Such a great post with lots of helpful tips Jenny x

    1. Thank you x

  8. Great tips Jenny!

    Iโ€™m currently in the process of writing a gift guide so this will come in really handy! ๐Ÿ˜Š

    Love Lozza xo

    1. I’m so glad ๐Ÿ™‚ x

  9. These posts are really popular. Great to get some insights into how people do them.

    1. Thank you

      1. Great tips Jenny!

        Iโ€™m currently in the process of writing a gift guide so this will come in really handy! ๐Ÿ˜Š

        Love Lozza xo

  10. Great tips! I appreciate the guidance. One day maybe Iโ€™ll do one! I do enjoy reading them too to get some good gift ideas.

    1. Thank you x

  11. Such a useful post, I should have done with it about four years ago! x

    1. Thank you x

  12. These are great tips, Jenny! I really enjoy reading gift guides as they give so much inspiration and ideas! At the moment, I’m struggling to think of Father’s Day ideas so going to head over to your gift guide in a minute ๐Ÿ™‚ Thanks for sharing and gorgeous photos too! <3 xxx

    Bexa |

    1. Hope you find some inspiration there! ๐Ÿ˜Œ

  13. These are such amazing tips!
    Love, Amie โค
    The Curvaceous Vegan

    1. Thank you x

  14. These are very excellent tips! I’ll be keeping these in mind and implementing them in the future. Thanks for sharing!

    1. Thank you ๐Ÿ˜Œ

  15. Really fab tips! I enjoyed doing my first gift guide at Christmas, then Valentines & Mother’s Day. I agree though they are pretty hard work and can feel a little overwhelming whilst planning them. ๐Ÿ™‚

    Sarah ๐ŸŒบ || Boxnip || Latest Post

    1. They definitely can – you gotta be organised when planning a gift guide ๐Ÿ˜Œ

  16. Sarah says:

    I love working on gift guides! Great tips xx

    1. Thank you c

  17. Great tips and informative!

    1. Thank you

  18. I just learned a lot, thank you so much!

    1. Youโ€™re welcome!

  19. I love reading gift guides

    1. Me too x

  20. You’ve shared some fab tips darling. I’m sending you all of my love! ๐ŸŒธ๐Ÿ’œ

    With love, Alisha Valerie x |

    1. Thank you x

  21. These are wonderful tips! I plan on doing a gift guide for self-care around Christmas time, so I really needed a guide like this if I want to do it correctly.

    1. Thank you ๐Ÿ˜Œ Glad you found it helpful!

    2. That sounds like a great guide!

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