Blogging Advice

Blog DA Score: What It Is, Why It’s Useful & How You Can Improve It

If you’re a blogger, chances are you’ve heard of a blog DA score before. And if you haven’t and don’t have any idea what I’m talking about, stick with me. It’ll all be clear soon, I promise! I’ve seen quite a few people mention DA on Twitter recently. Either wondering what it is, wondering how to improve theirs or mentioning how difficult it is to get blogging opportunities when you don’t have a DA above a certain number.

Blog DA Score: An open laptop on a bed with a latte and pair of glasses

And they’re all extremely valid points and questions. DA can seem like a minefield at times. If you’re a new blogger, you’re probably wondering, “what the hell is a DA score” but don’t worry, I’ll cover everything as simply as possible within this post and explain what it is, why it’s useful and how you can improve it. After you’re done, this post about SEO for beginners, might be useful too!

So, what is a blog DA score?

DA stands for Domain Authority. Developed by a website called Moz, it’s a handy tool to see where your blog will be ranking in search engines. The Moz scoring system goes from 1-100 and it’s important to remember that only blogs with their own domain will have an accurate DA score.

So that means if your blog has .wordpress or .blogspot at the end of the URL, a DA won’t apply to you. Websites such as Google will have the highest ranking DA scores and most blogs fluctuate between 1-50. Of course there will be some higher than this but that’s the general ballpark.

The higher your DA, the higher your blog will rank on search engines and your DA can determine how trustworthy your site is for potential users and readers.

Where can I check my DA score?

You can check your own DA score directly on the Moz website. It’s incredibly easy and totally free. You’ll have to create an account, which involves entering your email, a display name and password the you sign in, enter your blog URL and find out your DA from there.

You can use Moz 10 times a month to check your DA before you have to pay for premium features. But you shouldn’t ever have to check it that many times anyway. It’ll rarely fluctuate that much within just one month.

Why is a DA score important?

Well, it’s only important if you need it to be important. So if you blog as a hobby and have no interested in working with brands, building your own brand or progressing your blog to anything more than your hobby, then I really wouldn’t worry about your DA much (if at all).

But if you’re a blogger who wants to work with brands or started to work with brands and want to progress in that direction, then a DA can be important for you. If you search the bloggers wanted hash tag, you’ll often see PR’s or brands looking for bloggers with a certain DA, usually +20 or +30. Or websites like Get Blogged work in this way too.

Obviously this means that they’re looking for bloggers who’s blogs will rank higher in search engines, therefore their clients or products they’re promoting through your blog, are more likely to get seen. From a PR stand point, it’s quite straightforward and logical. Although it may seen unfair on the surface, it really is just how the industry works.

So if you’ve got this far and realised that actually, you don’t need to worry about your DA because you blog as a hobby, you have no intention of working with brands and are just peachy as you are, that’s absolutely gravy. Don’t waste your time reading any more. Check out this post about self care instead.

If you are in a position where your DA score matters, let’s move on to how you can improve it!

Blog DA Score

How can I improve my DA score?

So you want the chance to apply for more blogging opportunities but your DA just isn’t quite high enough. It can be incredibly frustrating, I know but there are plenty of – relatively simple – ways you can improve it. These aren’t super quick fixes. You won’t see your DA shoot up over night. But with good practice and regular care taken on your DA, you will see an improvement over time.

Please note that Moz have semi-recently updated the way they measure DA slightly. If you’re interested in finding out more, head over to this post. But the information within this post still applies.

Time is of the essence – sometimes

This one is important to mention first as it’s one of the elements of calculating a DA score that Moz changed in their update. So stick with me…

So, as long as you have your own domain name, you’ll have a DA score. But if you’re a super new blogger, your DA won’t be very high. You can’t expect to buy your domain, wake up tomorrow with a DA score of 47. It just doesn’t work like that. YOU need to work at it.

HOWEVER, that doesn’t necessarily mean that the longer you’ve been blogger, the better your DA score is either. For example, there could be a 7 year old blog which doesn’t focus on SEO, has 0 quality back links from other sites, a ton of broken links and generally not a very user-friendly blog.

And then there could be a 8 month old blog which nails their SEO on every posts, gets quality back links etc etc. Basically what I’m saying is the second blog will have a higher DA despite the fact it’s a newer blog. Anyway, moving on.

Fix broken links

This is an important one and for full transparency, my DA would be a lot higher had I known about broken links sooner. I’ve been blogging 6 years and have built up thousands of broken links in that time. Which I’m slowly working through (and also paid someone to help me with) but it’s an incredibly daunting task.

Basically, get on those broken links sooner so you don’t end up in the same pickle!

A broken link is what it says on the tin. A link that is broken. Say a year ago, you wrote a blog post featuring a product from a small business you were enjoying. But since then, that business has shut down and closed their website. Any readers who click through to their website from your blog will end up at a dead end, a 404 or an error page. Because their website doesn’t exist anymore.

There’s free broken link checkers you can use which are a good place to start with this one.

Internal linking

This is one of the simplest ways to boost your DA over time and that’s by internally linking your own content within your own content. So kinda like how I linked to my SEO for beginners post earlier on in this post. It’s incredibly effortless but effective and it’ll also help readers stay on your site for longer and improve your bounce rate!

And make sure all links open in a new window!

Backlinks from other websites

This may be easier said than done but getting backlinks from other high DA websites to your blog will end up helping your own DA. Because it shows Google that your site and content is relevant. There’s a few ways you can get quality backlinks:

  • Guest posting: Guest posting on other high DA blogs and linking back to your own content within those guest posts.
  • Comment on other blogs: This will help by leaving your URL at the end of your comment. If you’re going to do this, it’s worth noting that it doesn’t always help to leave your comment on every single post you comment on. Especially those which are irrelevant to what you write about. And note that Google considers comments of 9 words or under spam. So make sure your comments are genuine and not just the old, “great post!” that we all know and love.

SEO optimize your blog posts

SEO and DA can go hand in hand and a lot of things apply to both. I find the Yoast plugin absolutely invaluable when it comes to the SEO of my posts. So if you can download plugins, I’d highly recommend that one and watching the tutorials for it. For the sake of this post, you should focus on the following to optimize the SEO of your posts and improve your DA:

  • Make your blog posts longer than 300 words: Content rich blog posts show search engines it’s professional and more useful to the reader.
  • Key words: Your key words should be in your title, your slug, your introduction, meta description and sporadically throughout the post. When done right, readers won’t notice the key words. But search engines will.
  • Use headings where possible: This breaks the text up and makes it more reader friendly
  • Start your posts with text, not an image: As this is an important place to have your key word and gives you the chance to create a catchy introduction.
  • Make your posts as shareable as possible: Not only will easy sharing options encourage people to share your content more, the more it’s shared, the more search engines will recognize it as useful content.
  • Name your images and add alt text: When your images are sitting in your folders on your laptop, make sure you rename them, ideally with your key words. Then when they’re uploaded onto your blog, be sure to include alt tags, which also mention your key words and describe what the image is. This also improves the reading experience for visually impaired people.

If you’ve made it this far, bloody go get a drink. Although this seems a lot to take in, when broken down, working on your DA is a really manageable task.

Crikey that’s the longest post I’ve ever written. I sincerely hope you found this post useful and it answered all your questions regarding DA! If you have anything to add or any other questions, please leave a comment!

Blog Da Score

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  1. Macey Gloria says:

    This was seriously so helpful & informative! I’ve read a few posts about DA before, but it’s never been broken down quite like this, and I feel like I learned more reading this than those other posts. I still don’t have my own domain, and blogging will always be “just a hobby” unless my fate were to change or something :’) However, I still want to grow my blog, gain traffic, and know that my DA is relatively good. I’m going to be referring back to this when I do get my own domain!

    1. So glad you found it helpful!

  2. This is something I’m currently working to improve with my blog so this is super helpful! Thank you for sharing!

    Ashleigh |

    1. You’re welcome 🙂

  3. This post doesn’t apply to me yet but I’m looking to go self hosted in the future so I’m trying to learn it all now so I can hit the ground running! Thanks for sharing! I’ve been going back and fixing SEO and broken links.

    1. That’s a very smart idea!

  4. Bookmarking this, it’s so useful 🙂 Thanks for such a helpful post!

    1. You’re welcome 🙂

  5. This is a great post and contains so many useful tips. I know I have a few broken backlinks but never knew where and how to find them.

    I’ll be sure to keep your helpful tips in mind. As always you are super supportive in the community. Thank youuuuuu ♥

    1. Awh thank you so much!

  6. This is one of the most helpful post ever and it couldnt have gotten in the better time. Lets improve that DA score now!

    1. Thanks so much!

  7. I have not checked my DA scores since they changed the rules but I know mine dropped drastically but I’m looking to get it back up and this is the perfect post for it! Thank you for sharing all!

    Jessica |

    1. A lot of peoples dropped quite a bit sadly!

  8. This post could not have come at a better time, it’s a great post with so much information about DA which I haven’t been able to get to grips with. I’ve been going through my dead links for a couple of weeks and it’s never ending haha. Amazing post, Jenny! x

    Samantha |

    1. It really is.. the most boring task of all time haha!

  9. Such a helpful post Jenny thanks!! 😊

    1. You’re welcome 🙂

  10. Great post with so many fab tips! 😀

    Funny enough I spent the last 4 days going through all my blog posts SEO, and now they’re all good. It was such an arduous task but really glad I did it.

    I also use a broken link checker plug in for WordPress so thankfully I only ever have to deal with one or two broken links, here and there. 😀

    Sarah 🌺 || Boxnip || Latest Post

    1. What’s the broken link checker plugin called?

  11. Interesting post I never thought of DA before! Have pinned your post. Thanks!

    1. You’re welcome 🙂

  12. Such a helpful post with lots of useful info Jenny x

    1. Thank you 🙂

  13. Mom of the Moment says:

    Thanks for the tips, Jenny! Wouldn’t it be great if we all woke up to DA’s of 47, though? Haha!

    1. Sure would haha!

  14. What a helpful post! I guess the best thing to do to improve your blog DA is by post guesting on popular blogs but to do so seems hard. I could barely write articles for mine more so to guest posting on other blogs lol

    1. I wouldn’t say it’s the best thing. It helps but you’ll have to guest post quite a bit. The best thing is SEO, broken links and internal linking!

  15. Ah, I was wondering if something had changed as my DA went from 27 to below 20 recently which is really frustrating! I think it may be partly due to low quality back links I’ve had lately from less established sources, but I’m also going to have a sweep through any dead links. Really useful post, thanks!

    1. Could very well be the update!

  16. Sarah says:

    This is such a helpful post! I blog as a hobby so haven’t really cared in the past about DA but it is interesting to see what can effect it xx

    1. Thank you x

  17. Such great tips! I am so bad with stuff like this and any other technical aspect but this has been such an eye-opener. Thank you for this hun and I’ll def stay on top. Although I’m not sure if other bloggers have noticed but the interaction and traffic has been relatively low since the algorithm changed on here. The comments, likes and feedback has been an all time low 😖

    1. I can’t say I’ve noticed too much but my views have been a bit lower the last few months than normal!

      1. Hmm yes I have noticed the same too. I hope it doesn’t stay this way for too long 😞

  18. Sarah Beane says:

    Never heard of DA before, and since I’ve switched to hosting on I’ve had to actively remember good SEO, as the blogger plan doesn’t allow you to add plugins that can help!

    1. Ah I know, that’s the huge benefit of the business plan!

  19. This is SUCH a good post Jenny! It’s like the ultimate guide to improving DA score with everything we need to know. It is so detailed, clearly written and easy to understand, awesome job! I went on a fixing broken links spree sometime last year and it took forever. I feel like I need to spend some time on it again, especially as it’s such an important thing to do – great reminder 🙂 Definitely taking all these tips on-board, fab post and thanks for the suggestions! <3 xxx

    Bexa |

    1. Thanks so much! I still have literally thousands of broken links to check!

  20. Thank you so much for this! I found it so helpful and it’s given me plenty of pointers so I can start looking at building my DA. Thanks for sharing 😊

    Amy |

    1. You’re welcome, glad you found it helpful!

  21. This was so useful! Thanks to Moz’s reshuffle my DA lowered and is now at 6. It is slowly growing back up again bu it does take a long time. Thanks for this Jenny x

    1. It sure does – mine lowered too annoyingly!

      1. hopefully it will start to work back up!

  22. Lisa's Notebook says:

    Fab post, Jenny, so easy to read and so well broken down. I check my broken links every month so it’s more manageable but this is such a good tip.
    Another way of building up DA is to link swap but a three way link swap. So blogger A links to blogger B;s post, Blogger B links to Blogger C’s post, Blogger C links to Blogger A’s post. Google isn’t as keen on mutual link swaps, 3 way ones are better. Facebook groups are a good way of finding this kind of link swapping activity.
    But DA building is definitely a marathon, not a sprint, just like SEO. The fun never ends, haha XX

    Lisa |

    1. Thanks so much and that’s a good idea. I’ve heard to avoid link swapping directly x

  23. justthegameoflife says:

    I stayed and read the whole thing! I really needed this and I will go ahead and start looking into how to get mine higher. Thank you so much for this article!

    1. Awh yay, thank you!

  24. Boss Babe Chronicles says:

    This post couldn’t have come at a better time! My DA score is embarrassingly low and I’ve been researching how to improve it, so this is great. I do everything you mentioned except for guest posting. Need to get on that!

    1. So glad it helped!

  25. Oh I’ve been waiting on this! It’s a really great post Jenny. It certainly makes sense now.

    Although I’m not sure I believe that mine is so high! I’m not self hosted and I use a free domain through WordPress, although it doesn’t say wordpress in my URL.

    You’re going to help a lot of people with this x

    1. I don’t believe you have a domain if it’s a free domain! Usually if you have your own domain, you pay for it through a WP plan or an external site!

      1. Now that makes sense! I knew my DA could never be that high. I’m thinking of giving it up anyway.

        Thank you for clarifying it’s so clear once I’d read your post what it’s all about x

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