Blogging Advice

Blog DA Score: What It Is, Why It’s Useful & How You Can Improve It

If you’re a blogger, chances are you’ve heard of a blog DA score before. And if you haven’t and don’t have any idea what I’m talking about, stick with me. It’ll all be clear soon, I promise! I’ve seen quite a few people mention DA on Twitter recently. Either wondering what it is, wondering how to improve theirs or mentioning how difficult it is to get blogging opportunities when you don’t have a DA above a certain number.

Blog DA Score: An open laptop on a bed with a latte and pair of glasses

And they’re all extremely valid points and questions. DA can seem like a minefield at times. If you’re a new blogger, you’re probably wondering, “what the hell is a DA score” but don’t worry, I’ll cover everything as simply as possible within this post and explain what it is, why it’s useful and how you can improve it. After you’re done, this post about SEO for beginners, might be useful too!

So, what is a blog DA score?

DA stands for Domain Authority. Developed by a website called Moz, it’s a handy tool to see where your blog will be ranking in search engines. The Moz scoring system goes from 1-100 and it’s important to remember that only blogs with their own domain will have an accurate DA score.

So that means if your blog has .wordpress or .blogspot at the end of the URL, a DA won’t apply to you. Websites such as Google will have the highest ranking DA scores and most blogs fluctuate between 1-50. Of course there will be some higher than this but that’s the general ballpark.

The higher your DA, the higher your blog will rank on search engines and your DA can determine how trustworthy your site is for potential users and readers.

Where can I check my DA score?

You can check your own DA score directly on the Moz website. It’s incredibly easy and totally free. You’ll have to create an account, which involves entering your email, a display name and password the you sign in, enter your blog URL and find out your DA from there.

You can use Moz 10 times a month to check your DA before you have to pay for premium features. But you shouldn’t ever have to check it that many times anyway. It’ll rarely fluctuate that much within just one month.

Why is a DA score important?

Well, it’s only important if you need it to be important. So if you blog as a hobby and have no interested in working with brands, building your own brand or progressing your blog to anything more than your hobby, then I really wouldn’t worry about your DA much (if at all).

But if you’re a blogger who wants to work with brands or started to work with brands and want to progress in that direction, then a DA can be important for you. If you search the bloggers wanted hash tag, you’ll often see PR’s or brands looking for bloggers with a certain DA, usually +20 or +30. Or websites like Get Blogged work in this way too.

Obviously this means that they’re looking for bloggers who’s blogs will rank higher in search engines, therefore their clients or products they’re promoting through your blog, are more likely to get seen. From a PR stand point, it’s quite straightforward and logical. Although it may seen unfair on the surface, it really is just how the industry works.

So if you’ve got this far and realised that actually, you don’t need to worry about your DA because you blog as a hobby, you have no intention of working with brands and are just peachy as you are, that’s absolutely gravy. Don’t waste your time reading any more. Check out this post about self care instead.

If you are in a position where your DA score matters, let’s move on to how you can improve it!

Blog DA Score

How can I improve my DA score?

So you want the chance to apply for more blogging opportunities but your DA just isn’t quite high enough. It can be incredibly frustrating, I know but there are plenty of – relatively simple – ways you can improve it. These aren’t super quick fixes. You won’t see your DA shoot up over night. But with good practice and regular care taken on your DA, you will see an improvement over time.

Please note that Moz have semi-recently updated the way they measure DA slightly. If you’re interested in finding out more, head over to this post. But the information within this post still applies.

Time is of the essence – sometimes

This one is important to mention first as it’s one of the elements of calculating a DA score that Moz changed in their update. So stick with me…

So, as long as you have your own domain name, you’ll have a DA score. But if you’re a super new blogger, your DA won’t be very high. You can’t expect to buy your domain, wake up tomorrow with a DA score of 47. It just doesn’t work like that. YOU need to work at it.

HOWEVER, that doesn’t necessarily mean that the longer you’ve been blogger, the better your DA score is either. For example, there could be a 7 year old blog which doesn’t focus on SEO, has 0 quality back links from other sites, a ton of broken links and generally not a very user-friendly blog.

And then there could be a 8 month old blog which nails their SEO on every posts, gets quality back links etc etc. Basically what I’m saying is the second blog will have a higher DA despite the fact it’s a newer blog. Anyway, moving on.

Fix broken links

This is an important one and for full transparency, my DA would be a lot higher had I known about broken links sooner. I’ve been blogging 6 years and have built up thousands of broken links in that time. Which I’m slowly working through (and also paid someone to help me with) but it’s an incredibly daunting task.

Basically, get on those broken links sooner so you don’t end up in the same pickle!

A broken link is what it says on the tin. A link that is broken. Say a year ago, you wrote a blog post featuring a product from a small business you were enjoying. But since then, that business has shut down and closed their website. Any readers who click through to their website from your blog will end up at a dead end, a 404 or an error page. Because their website doesn’t exist anymore.

There’s free broken link checkers you can use which are a good place to start with this one.

Internal linking

This is one of the simplest ways to boost your DA over time and that’s by internally linking your own content within your own content. So kinda like how I linked to my SEO for beginners post earlier on in this post. It’s incredibly effortless but effective and it’ll also help readers stay on your site for longer and improve your bounce rate!

And make sure all links open in a new window!

Backlinks from other websites

This may be easier said than done but getting backlinks from other high DA websites to your blog will end up helping your own DA. Because it shows Google that your site and content is relevant. There’s a few ways you can get quality backlinks:

  • Guest posting: Guest posting on other high DA blogs and linking back to your own content within those guest posts.
  • Comment on other blogs: This will help by leaving your URL at the end of your comment. If you’re going to do this, it’s worth noting that it doesn’t always help to leave your comment on every single post you comment on. Especially those which are irrelevant to what you write about. And note that Google considers comments of 9 words or under spam. So make sure your comments are genuine and not just the old, “great post!” that we all know and love.

SEO optimize your blog posts

SEO and DA can go hand in hand and a lot of things apply to both. I find the Yoast plugin absolutely invaluable when it comes to the SEO of my posts. So if you can download plugins, I’d highly recommend that one and watching the tutorials for it. For the sake of this post, you should focus on the following to optimize the SEO of your posts and improve your DA:

  • Make your blog posts longer than 300 words: Content rich blog posts show search engines it’s professional and more useful to the reader.
  • Key words: Your key words should be in your title, your slug, your introduction, meta description and sporadically throughout the post. When done right, readers won’t notice the key words. But search engines will.
  • Use headings where possible: This breaks the text up and makes it more reader friendly
  • Start your posts with text, not an image: As this is an important place to have your key word and gives you the chance to create a catchy introduction.
  • Make your posts as shareable as possible: Not only will easy sharing options encourage people to share your content more, the more it’s shared, the more search engines will recognize it as useful content.
  • Name your images and add alt text: When your images are sitting in your folders on your laptop, make sure you rename them, ideally with your key words. Then when they’re uploaded onto your blog, be sure to include alt tags, which also mention your key words and describe what the image is. This also improves the reading experience for visually impaired people.

If you’ve made it this far, bloody go get a drink. Although this seems a lot to take in, when broken down, working on your DA is a really manageable task.

Crikey that’s the longest post I’ve ever written. I sincerely hope you found this post useful and it answered all your questions regarding DA! If you have anything to add or any other questions, please leave a comment!

Blog Da Score

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Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.


  1. Kate Tunstall, The Less-Refined Mind says:

    Gosh, I didn’t know about the 9 words thing! Writing this sentence to fix that, ha! I’ve actually been blogging for more than 4 years now and worked hard on seo recently but yet to see that reflected. The update wasn’t kind to me so more commenting is my current MO…

    1. The update wasn’t kind to a lot of people sadly! A lot of people’s DA’s really suffered. Mine went down a few too!

  2. I have been trying to understand DA for a while and this has helped clear up how I can work on improving my score.

    1. So glad it was clear and helpfulB

  3. This was extremely helpful for me! I was seriously wondering what DA was. And I just found out that I had a huge broken link! So, thank you very much for taking the time to explain this all so well 🙂

    1. You’re welcome! Glad it helped 😌

  4. Thank you for this post Jenny! I have always heard of DA and never understood what it was. I am highly considering changing my domain name but the money part scares me.

    1. You’re welcome, glad it was helpful 😌

  5. Thank you, this is such a useful post! I didn’t actually know that DA is inaccurate when not self-hosted. I’m really looking forward to going self-hosted but dreading all those broken links that will come from it… Guessing I should make that a priority?

    1. Definitely! It’s such a boring task but don’t let them build up. You don’t have to wait until you’re self hosted to check broken links though!

  6. bethany jane says:

    This is genuinely SUCH a helpful post, thank you so much for writing it and sharing your wisdom Jenny! I’m still recovering from the Moz update in March – I lost 11 DA points and it hurt so much I basically stopped blogging, so your tips will be incredibly useful for getting me back to it. Thank you!
    Beth x Adventure & Anxiety

    1. Ahh no! It can be disheartening definitely but so many people saw theirs drop!

  7. These tips are amazing my darling!

    Love, Amie ❤

    The Curvaceous Vegan

    1. Thank you x

  8. This has reminded me that I really need to sort out my broken links xx

    1. Such a tedious job but needs doing!

  9. Excellent advice well worth remembering, Jenny! Love how you’ve including extra tips for bloggers still on WordPress accounts too – great words of wisdom! 🙂

    1. You’re welcome! As long as you have your own domain – even if you’re on a WP plan – then you’ll have a DA!

      1. Yes, I’ve certainly found that keeping a regular schedule and being consistent in my content has definitely helped me build a small but consistent audience who enjoy what I write about. 🙂

  10. Misa says:

    I am aware of DA, but it’s always worth refreshing my (very poor) memory. Thanks for the nudge into sorting out my SEO!

    1. You’re welcome!

  11. This is a great post, Jenny! I’ve been learning about DA for quite a while but there were still some bits in here that I didn’t know would help. I remember when I first downloaded the broken link checker and was completely overloaded, that certainly wasn’t fun. I try and keep on top of it all as regularly as I can now!
    Alice Xx

    1. I don’t blame you! I’m still not on top of mine – I’m working through them MANUALLY!

  12. This is super useful Jenny – thank you so so much for taking the time to make this post (I know I’m one of the bloggers from Twitter that have been asking). I’ve already written down an action plan to hopefully improve my DA and I am psyched that one of my keywords ranks in the top 50 :-O I just wish I knew which one XD

    How often do you recommend checking for broken links? Monthly?

    1. You’re welcome! Glad you’ve now got an action plan – how exciting! I’d recommend checking as often as you can. Once you’re on top of them, they’ll be easier to manage. But I currently still have thousands and thousands of them and I can only check like 5 or so posts a day because it takes so long. Just don’t get into a position like me, basically!

      1. I ran the link checking site you recommended and I’m finding most of the broken links I have are in comments….I’m now in a bit of a conundrum wondering if I ought to delete those comments for DA reasons, while wanting to keep them because engagement and community 🙁 do you have advice for this situation?

      2. Most of mine are too – I’d delete them. It’s annoying but if there’s so many it’ll be impacting your DA!

      3. That is very true. Le sigh. Thanks again Jenny!

  13. I used to be higher in DA but now it’s only if you own the domain it’s fallen.

    1. Yep, you only have a DA if your blog doesn’t have .wordpress at the end! 🙂

  14. Now I know what a DA is. This is such a valuable informative post, thankyou

    1. You’re welcome!

  15. kattieh says:

    This is a really helpful post. I’ve been trying to up my DA the last few weeks (I know it doesn’t happen instantly). I’ve just gone onto the broken link detector thing and currently going through all the links and deleting them. Just a quick q – when leaving the url of your blog, do you mean in the comment section like this:
    ? Thanks so much for this post!!

    1. Yes, exactly like that! It doesn’t help DA if you leave your link like that on every post you comment on. Especially on blogs which aren’t relevant to yours (i.e if you’re a beauty blogger commmenting on a gaming blog!)

  16. Great post, Jenny! It is so thorough and helpful to any blogger. I, for one, had no idea what a DA score was until reading your post, and I’m a blogger. Granted, it’s more of a hobby for me, but one never knows. Plus, it would be nice to have more people view my content.

    Again, very helpful! I’m going to bookmark this post so u can refer back to it.

    Mind and Love

    1. So glad you found it so informative!

  17. This is such a valuable post about DA! You’ve explained it all so clearly and made it so easy to understand, every new blogger or experienced blogger should read this! x

    Lucy |

    1. I’m so glad it came across clearly! 🙂

  18. This is such useful post. Explains DA really well. I don’t have my own domain yet, I’m working on getting one. But yeah I would definitely work on my DA once I own one. Thanks for the overview.

    1. At least you have the information for when you do have one! 🙂

  19. Thank you for this. You’ve taught me a lot since I started my first blog in May.

    1. I’m so glad 🙂

  20. Thank you so much for this! I am new to blogging and had never even heard of DA! I just checked my score, and although it’s not zero, I still have some work to do! I greatly appreciate the tips 🙂

    1. You’re welcome!

  21. So useful! I “get” DA but mine is terrible and I didn’t know where to start.

    1. Hope this has helped!

  22. This was really useful – particularly, for me, the bit about broken links! I knew broken links were bad, but I a) had no idea they were linked to DA and b) had no idea how to check if links were broken, short of clicking on them all, which seemed pretty unappealing. I have now bookmarked the broken link checker, so thank you!! 🙂

    1. That’s how I’ve got to do them at the moment because I have so many!

      1. Oh my goodness, that is horrifying and I wish you luck!

  23. This was a super informative post that I’m honestly so glad I read, as I had no idea this existed haha!! Going to go check my DA score right now xx

    1. Glad it helped!

  24. Sometimes DA confuses me so much I try to do so many points without compromising my creative style but sometimes it’s tough thank you for making it clearer.

    1. You can quite easily work on DA without compromising writing style. Fitting in keywords can sometimes be a little tricky!

  25. Thank you for explaining this Jenny. I have wordpress just now, but been thinking about getting a domain name as a writer it might be better. x

    1. I definitely think so!

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