Blogging Advice

Why You’re Doing Twitter Promotion Wrong

Social media is an integral part of blogging. Being able to expand your content across various channels, grow various different audiences and promote your work on a large scale. Who wouldn’t want that? Bloggers have varying degrees of success across various channels. But Twitter has always been my most successful and where I get the most blog views from of all my social media accounts.

Why You're Doing Twitter Promotion Wrong

If you’re now worrying because that DOES NOT sound like you at all, then this post is for you. We can all go our merry way and use social media however the heck we like but when it comes to social media promotion, there are certainly things that work and things that definitely do not.

Which is what I want to talk about today. So strap in, here’s why you’re doing twitter promotion wrong…

…and how to fix it!

Over-sharing

A lot reasons why you’re doing twitter promotion wrong are actually glaringly obvious and incredibly easy to change. Like these first two points. Firstly, you might be over-sharing your content. Despite the fact that the shelf life of a tweet is on average a measly 18 minutes, you still could be over-doing it. And your followers and regular readers will notice.

Under-sharing

On the opposite side of the coin, you might simply not be sharing enough. Back to that 18 minute thing again, if you share once in a day, that doesn’t give people an awful lot of time to stumble across your tweet in their feed unless they click directly onto your profile. So up the ante a bit. I tend to schedule around 7-8 promotional tweets a day, sometimes a little less, sometimes a little more. But that seems to work for me!

You don’t share anything but your links

So although you’re sharing your blog posts an appropriate amount, which is great, you might not feel like your Twitter channel is gaining momentum. That might be because that’s ALL you do. And you look like a robot. And nobody wants that, really. It’s call “social” media for a reason. So be social. Make sure you chat, reply, engage and get involved in things too!

Your tweets are boring or they don’t stand out

Sorry to put this bluntly but this really may be a reason why people aren’t clicking on your blog links through Twitter. It’s because you’re not giving people anything interesting to click on. Your tweets aren’t noticeable (and don’t forget the sheer amount of tweets people are seeing each day, you NEED to stand out) and you’re not drawing people in.

You can provide a basic tweet with the blog post topic and a link but back it up with an image, a Twitter graphic to promote your post or a fun GIF. Use emojis in your tweets, ask questions, tell a joke – anything – to stop people scrolling past your tweet.

You’re not using relevant hash tags and RT accounts

Of course you can get plenty of blog views without hash tags and RT accounts on Twitter but they definitely do help at times. If you’re not using them, why not? If you are using them, are you using the correct ones? For example, don’t use the #bbloggers (beauty bloggers) hash tag on a Tweet promoting your blog post about recycling. That’s pretty obvious (but you’d be surprised with how many things like that I’ve seen!)

You’re begging for views and irritating people

This might just be me but I’d consider this a pretty big reason why you’re using twitter promotion wrong for your blog. All the begging… sheeeeesh. Cut it out. I’m certainly not the only one that finds this annoying but begging for views in your tweets is a sure fire way of putting people off clicking on your posts at all. So don’t do it, it’s fucking annoying.

You’re using the #bloggerswanted hash tag to promote your posts

Don’t even get me started.

If you’re struggling with getting clicks onto your blog through Twitter, I hope this post helped to some degree! Is Twitter a decent source of traffic for your blog? Or have you noticed yourself doing some of these things I’ve mentioned?

Let me know and let’s chat in the comments!

Why You're Doing Twitter Promotion Wrong

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Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

89 Comments

  1. Love these tips! It is so hard to find ways to stay engaging and ever so easy to fall into the rut of over-promoting boring content (I know what it looks like; I scroll right past it!) Identifying what turns you off in a tweet is a great way to make your tweet not like that.

    1. I totally agree!

  2. I could be guilty of these all! Lol, not really but it does really careful intention to promote correctly on social media (Twitter included) without becoming downright annoying or coming off as insincere. Good reminders and enjoyed the humor as well.

    1. Thanks very much!

  3. bloggerrachael says:

    Hey, this was a really useful post. I definitely need to up my Twitter game ๐Ÿ˜…

    Rachael x
    http://www.bloggerrachael.com

    1. Thank you x

  4. Maxine Lock says:

    Good advice here Jenny thank you. Twitter is my main social media outlet so will certainly take on board the advice to be more ‘social’

    1. It’s never a bad thing to be more social!

  5. Ugh twitter is my worst one. I fall in and out of love with Twitter so often. I think Iโ€™m an undersharer really. Iโ€™ll try this Tips to see if it makes a difference

    1. There’s definitely times where I hate Twitter too!

  6. Twitter is definitely the social media that helps me the most! Thank you for sharing! Iโ€™ll be taking all of this into consideration when promoting my posts!!

    1. Thank you!

  7. Like you mine biggest trafic provider is Twitter and I love it. Maybe because its a media you can really connect with others. Also another great post form you Jenny. Great tips.

    1. I agree, thank you!

  8. Britt K says:

    You brought up one of my greatest pet peeves – people who share nothing but spamming their own content on Twitter, yet get upset that others aren’t engaging with them. How can you expect others to engage with you if you won’t also engage with others? It’s called ‘social’ media for a reason…

    1. I totally agree!

  9. Once again – great tips! I needed the help with Twitter! Thank you!

    1. Thank you!

  10. L - Franglais27 says:

    Thanks for this Jenny, I will certainly keep these tips in mind. I’m probably under sharing posts but do use some of the RT accounts as well for promotion on Twitter and just hope that doesn’t lead to over sharing for my followers!

    1. It definitely won’t!

  11. Thank you for this! I’m new to blogging promotion and these tips definitely help!

    1. I’m really glad!

  12. These are great tips Jenny! ๐Ÿ˜Š

    I definitely need to share my posts more often!

    Love Lozza xo
    http://girlygabble.com

    1. You totally should because your blog is amazing!

  13. On point advice for new and old bloggers. Some bloggers do not know how often they tweeted their links that it becomes overbearing for their followers. Thank goodness I never even wanted to use the #bloggerswanted hashtag. Great post, Jenny. x Ain

    1. Thank you!

  14. I am so glad I learnt most of my twitter strategy from you!
    I think I’m probably guilty of the too many links at times – mostly the days when I’m really active on comment threads and I forget that they show up on peoples feeds as well as my scheduled tweets.

    I keep trying to tweet more about life things but I’m so bad at it XD

    1. Awh you’re welcome! I have that problem too with comment threads. I just try and NOT schedule a tweet for the hours that the thread is on x

  15. A Cup of Wonderland says:

    Some good advice here Jenny! For me, I think when I first started blogging I never used my twitter enough to promote my posts and then I went through a stage were I used it too much. I finally think I have a good balance now were it comes to Twitter – now I’m just considering what to do with my Instagram and need to learn to master pintrest!

    1. Ugh don’t get me started on Instagram haha!

  16. Bethany Jane says:

    I’m cackling at the #bloggerswanted bit, people are so annoying! I’m definitely undersharing posts at the moment (as in, not sharing them at all) which isn’t good so I will definitely be taking your advice and trying to get a few promo posts up! Excellent tips as always ๐Ÿ™‚ x

    1. You definitely are and you should share more because your blog is amazing x

  17. This is a great post! I feel I have committed a couple of those mistakes. I have such a hard time getting engagement on my tweets that I sometimes on just quitting altogether, but these tips give me hope.

    Thanks for sharing!
    Loren | plaidandsugar.blogspot.com

    1. You’re welcome! You really do need to put 80% in to get 20% back, so keep at it x

  18. This is great advice. I have a hard thinking about what to say outside of promoting my blog. Hashtags and promoting on posts that ask for blog sharing has been helpful. Pinterest doesnโ€™t bring me any views. Only twitter once in a while

    1. I’d recommend looking into Pinterest because it can be a great source of views x

  19. this is such an informative and helpful post! i tend to only share my blog post once a day out of fear of annoying my followers, so maybe thatโ€™s where iโ€™m going wrong x

    1. definitely! Most of your followers won’t even see that one tweet because Twitter moves FAST. Like I said, the average shelf life for a tweet is around 18 minutes, which isn’t long at all!

  20. I definitely needed this post! I go through phases of tweeting all the time and other times just tweeting blog links that I’ve scheduled and I can see why people find it boring. Also totally agree on the #bloggerswanted hashtag, I don’t even have the energy to go through it anymore xx

    Tiffany x http://www.foodandotherloves.co.uk

    1. I still go through it but I mute everyone that misuses it hahaa!

  21. I really appreciated this, thank you! I am very new to Twitter and also blogging, and I can see that I have committed quite a few of these!

    1. Don’t worry, we all have!

  22. I find I get a lot of views and interaction from twitter but I do worry about oversharing at times!

    1. That’s great!

  23. I only auto post to Twitter with each new post. There you go, that’s why I get almost zero engagement from it. I post to Facebook and gain more views from specialist pages. I’ve 2 of my own. X

    1. That’s definitely why. The shelf life of 1 tweet is only 18 minutes so chances are 98% of your followers aren’t even seeing your tweet!

  24. This post has so much good advice Jenny! Especially the too many links part – when I was hiatus my blog still auto posted links and I lost a fair few followers! x

    1. Yep that’s happened to me too!

  25. Oh goodness! I hope we have all comited one mistake or two when we first started promoting but these are so typical, indeed. I hate the robot part. Please, show a bit of the person behind the scenes. Hahaha.

    Thanks for sharing, Jenny. On point, as usual.

    1. Totally agree!

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