Blogging Advice

How To Write a Banging Blog Post People Will Read

You might be looking at the title of this post and thinking, “is she serious?” No offence taken, I’d probably be thinking the same. But after I tweeted this last month after painstakingly trying to read a blog post without a SINGLE PARAGRAPH it got me thinking. And after tweeting this poll, it was evident that actually a post on how to write a blog post might be quite useful.

How To Write a Blog Post

Photo by StockSnap

You knew this was coming but before I start, I just want to say I’m not claiming to be an expert. I’ve made mistakes in the past. And I’m also not telling you that you HAVE TO DO THIS or else. Like, you can make your own decisions. Take it or leave it.

But after 6 years of experience, it’s quite obvious what elements make a blog post more reader friendly and therefore get more views. Which I assume is the reason you’re here? You’ll probably end up rolling your eyes at some of the points I’m going to make in this post like, duh, Captain Obvious. But it’s always worth giving people a gentle reminder.

So if creating and structuring a blog post is something you feel like you need to work on and you’re wondering how to write a blog post that is reader friendly and attracts more views, then here is my best advice on how to create a BANGING blog post that people will read:

Find your voice & inject your personality into your post

Is there anything more boring than feeling like you’re reading a toaster manual instead of a blog post? You’ve got a personality – use it. Finding your voice definitely takes some practice though. I honestly feel like I only really found my voice THIS YEAR. But it’s something I’ve been working on for much longer.

So figure out your strengths and what makeS people want to sit up and listen to you and utilizing that knowledge and inject it into your writing. Do people find you hilarious in your real life? Then funny is the way to go. Are you able to produce swoon-worthy descriptive writing? Or are you an incredible story-teller?

Get clear on your aim and your goal

This won’t strictly apply to every post you write. And before we go any further, not all of these points will apply to every single blog post and that’s fine. But if you have an idea and are writing about something specific (like this post) then you need to get clear on your aim and goal of the post.

All I’m saying is try not ramble too much before getting to the point of the post. It’s worth making the aim and goal clear from the very first paragraph, rather than waffling on about what your cat had for dinner before getting stuck in. Funny anecdotes are great to slip in but stick to your aim.

For the love of God, break up your paragraphs…

In case you ignored me the first time, it was this tweet that sparked the inspiration for this post. I’d tried to read a blog post which had literally no paragraphs and I just couldn’t. It could have been the best blog post in the world but it was so indigestible that I gave up.

And as it turns out, most people feel the same. Not only are huge chunks of text off-putting but for people with conditions such as dyslexia, they’re almost impossible to read. So accessibility is another thing to keep in mind here and by not breaking up your paragraphs, you could be losing a lot of readers.

…and use headings where possible

And another way to write a blog post that is super digestible and more likely to keep people reading is by using appropriate headers where possible. Not only is this great for SEO (more on that later) but also breaks up the post nicely and makes it FAR more readable.

The Yoast plugin suggests that you shouldn’t have text longer than 300 words without a heading to break it up for optimum readability. If you’re not writing a heading rich post (like this one, where each separate point is a heading) then within your chunk of text, perhaps take your most valid point and turn that into it’s own sentence in heading form.

Be your own grammar Nazi

This one is probably my weakest point. But also not the one I find the most important. Of course a blog post needs to be coherent. And thankfully we have automated spell checks to make sure we’re spelling things correctly. But it’s always worth proof reading your own work to make sure everything is a-okay.

However I’m a realist. We’re human and human’s aren’t perfect and we all make mistakes so I’m not one to go on about someone getting a couple of commas in the wrong place.

Images, images, images

An instant turn off for me (and a lot of other people) is a blog post without any images. I know this is about how to write a blog post and whilst the writing is the most important aspect, you have to look at the bigger picture. A blog post isn’t JUST the writing, it’s the structure, the layout and the images too.

A blog post with nothing to break up text (especially a long blog post) is quite overwhelming to take in. So depending on the length of the post may determine the amount of images you include. Can’t take your own? No problem! There’s amazing stock images out there ready for you to use too!

Related: Stock Images: Should Bloggers Be Using Then?

Internal linking to relevant content

Again, another thing that’s AMAZING for SEO and your DA but also an incredibly easy way to show readers other relevant content of yours and keep them on your blog for longer. I love reading a blog post where the blogger has linked to their other content and I’m 100% more likely to click through that way than searching myself.

Basically, humans are lazy and make things as easy as possible.

Related: Blog DA Score: What Is It, Why Is It Useful and How Can We Improve It?

SEO the crap out of your post

And finally, one of my favorite topics at the moment *nerd alert*, SEO. You’ve wrote a banging blog post, shared it on social media and got a decent amount of views from it. But then what? Once your social media fans and blog followers have read it, who is there left?

Optimizing the SEO of your posts will help your traffic massively and all this work you’ve done on how to write a blog post that people will read will absolutely pay off when your blog post is ranking higher and more people are reading it through SEO alone! I mentioned briefly earlier but the Yoast SEO plugin in a godsend for SEO.

Related: A Beginners Guide to SEO for Bloggers
Related: 14 Absolute Must Have Blogging Tools and Resources (includes a FREE SEO course)

Encourage discussion

One final point is that it’s always worth writing one final sentence to encourage discussion of what your readers have just read in the comment section of your blog post. Sometimes blog posts end so abruptly that I wonder if they’ve forgot to finish it.

So just including a solid “ending” of your blog post will be the bow around your neatly packaged present. This will also encourage readers to comment more because they can see that you want to hear their opinions on what they’ve just read and you care about their input.

Do you feel like you can take any of these points on board the next time you write a blog post? Do you have anything to add to this list? Let me know in the comments!


  1. Images are so important in a blog post & I’m making sure I take steps to sort my SEO!

    Love, Amie ❤

    The Curvaceous Vegan

    1. That’s great news!

  2. I like to think I do all of these already. I am very aware of grammar, breaking up the texts with images and paragraphs. Also asking a question at the end to encourage discussion. I have to love Yoast though, it really does help to make your post as SEO friendly as possible. 🙂

    Sarah 🌺 || Boxnip || Latest Post

    1. It sure does!

  3. Yes to all of these! Especially SEO which I always tend to think last about.

    1. I always try and cover SEO as I go along to make it easier!

  4. I really need to work on my photography so I can include more pics in my posts xx

    1. I never find your posts lacking photos x

  5. Charlotte C says:

    Brilliant points! I totally agree with the paragraph and photos aspect. I definitely need to make use of SEO, so thank you!

    – Charlotte /

    1. You absolutely do! 😌

  6. Where was this post during my early blogging days? I cringe when I see the formatting of my earlier blog posts. I did use Grammarly for proof-reading but it’s more of a nuisance really. I don’t use it anymore. But I do try to proof-read my posts thoroughly before and after uploading. I have recently begun to paying attention to H1, H2 tags and writing short paragraphs, like maximum 1-2 sentences. Thanks for sharing, your post is so accurate.

    1. I know, I could cry looking at some of my old posts hahaha! 😂

  7. I think this is a fantastic blog, as a new blogger I really appreciate the hits and tips, thank you xx

    1. You’re welcome!

  8. This is really helpful. I love all of the advice you have given in this and other blogging related posts. There is always something new to learn when it comes to blogging, even after years of blogging. I will absolutely apply this advice to my future blog posts but also to my older posts when I work on updating them.

    1. Absolutely, there’s always something new to learn!

  9. Yoast has definitely been super eye-opening for me on how I can make my content more SEO-friendly. One of these days, I’m gonna go through all of my old posts and get them all nice & SEO green. Long blocks of writing are the worst! I also don’t really like when a post is photo-heavy with like 2 sentences at the very bottom. I don’t mind a photo-diary post, but just give me a little more about what you did than TWO SENTENCES!!! :’)

    1. I wish I could go back and re-do all my old posts but I have over 1,200 posts haha! And YES good point! I love lots of photos but I need some context too!

      1. You’re seriously such a blogging LEGEND!!! 1200+ is such an accomplishment <3

      2. Ive been at it for 6 years 😂😂

  10. Invaluable tips! I think paragraphs come first and foremost; I understand your frustration in trying to read something that is just a block of text! It may be good, it may not, but one is hard-pressed to tell when there are no breaks.

    After one has made a post readable, then it is time to find readers. 🙂

    1. Totally agree. A lot of people would click off and never know whether the writing was good or not x

  11. This is such a helpful post for fellow bloggers! Thank you!

    1. You’re welcome! x

  12. These are some great tips for writing a banging blog post! I try and follow these as much as I can when writing a post, I never like to press publish until I know I am really satisfied with it x

    Lucy |

    1. Oh me too! There’s no point publishing something you’re not happy with! x

  13. I will definitely be taking on some of these tips. Although we’ve heard or read some of the tips before, it seems they need to be said again because we either forget about them or don’t believe in the amount of difference it would make for our blogs. Thank you Jenny.

    1. Totally agree. Some of these sound super obvious and like, why is she telling me this? kinda thing haha! But so many of us do forget x

  14. Such a great post, Jenny. I’ve heard lots of good things about Yoast but if you don’t have a Business plan in WordPress you can’t download it🙄

    1. That’s true. You can if you’re on or self hosted x

  15. Great insight…so many “little things” can add up to big impact.

    1. They sure can! x

  16. Great tips hun, this was very much needed x

    1. You’re welcome x

  17. I always follow these as best I can. I break up my paragraphs, add headings, and lots of photos. I like adding questions on the end to get others input.

    I agree that long paragraphs are hard to read. Even in novels I hate long paragraphs.

    1. Agreed, I hate long paragraphs in novels too! x

  18. I loved this post, Jenny, thank you. I soaked up all the points like a sponge and saved the how to “seo” page too. xxx

    1. I’m so glad! x

  19. Paragraphs are crucial! Big walls of text are so overwhelming to read and can already be a subconscious turn off. I wish I learned more about SEO when I started, it’s paid off so much. x

    1. Absolutely! It kinda instantly makes me not want to read! x

  20. Great tips here! That last one is really interesting – I find a blog post can feel so anti-climatic if it just kind of… ends. It doesn’t read right, does it? Definitely need to get better on my SEO and that’s interesting about the Yoast recommendation for paragraph length!

    1. Oh god yes! I like to have a definite end of a post!

  21. I always struggle with blog ending. I try to make my target to write a question at its end but I never can. Great post, definitely going to look at your other posts on SEO because I have no clue what it is! 😛

    1. Hope the SEO posts help! x

  22. Charlene McElhinney says:

    Loved this post, Jenny, it’s been a while since I caught up with your blog so I really enjoyed this post. You always hit the nail on the head! You had me laughing at the reference to a blog post reading like a toaster manual ha!!

    Couldn’t agree more about the breaking up of paragraphs, makes it so much easier to read, and headlines too whenever relevant!

    Loved this chick, will try get caught up on your other posts later <3

    Charlene McElhinney

    1. Haha glad that made you laugh! Nice to see you back – I did comment on your recent post but I’m not sure if it went through! xxx

  23. Love this!!! I feel my posts have improved quite a bit recently, but I need to get into a habit of being SEO concious! Defo will be checking out your posts for that!

    Paige x

    1. Hope it helps! x

  24. These are all solid tips. I think good grammar and spelling are so key. I always think that it’s hard to take advice from someone who clearly hasn’t proofed their post!

    1. I agree to some degree. Although I know grammar isn’t my strongest and I’ll often notice a typo or two in some of my posts! It’s important but I think some of the other points are more so x

  25. You are always a great person to go to for advice! I do make a lot of mistakes on my blog but I have tried to take what you said about paragraphs! I love using Yoast since it makes SEO much easier!

    Daisy xoxo | TheDeeWhoLived

    1. It really does, it’s a life saver! x

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