Blogging Related

What I Wish Non-Bloggers Knew

I think it’s safe to say there’s quite a lot of misconceptions around blogging and bloggers in general. Influencers, content creators, whatever you wanna call us. We’re not painted in a particularly positive light sometimes are we? I mean, some of the naivety I can understand, considering this career is fairly new in the grand scheme of things and not something everyone fully understands yet.

Photo by STIL on Unsplash

I always feel a bit weird and awkward telling someone what I do. Especially if it’s an older person (sorry, totally stereotyping here) or someone I know that isn’t particularly “tech savvy”. I’m often met with a lot of “oh” or “so how do you make money from that then?” Which, before we continue, is none of your business really. But still.

Non-bloggers tend to think blogging is a whole lot of sitting around in cafe’s, getting sent a bunch of stuff for free and watching Netflix in your pajamas because you work from home and have nothing better to do. There’s so many different kinds of misconceptions around this industry.

And shaming people for not understanding is really not going to get us anywhere is it?

If you don’t know, you don’t know. You can’t force someone to not be judgmental but you CAN educate them in a polite way so they learn and know better going forward. How can you expect a 85 year old person, who’s never used a computer in their life to truly understand what you do without teaching them?

So, in the kindest way possible, here are some things I really wish non-bloggers knew and understood about blogging and bloggers in general:

Nothing is really “free”

I’m very fortunate to have been sent a ton of products over the years since I started blogging. Things I’d never have the chance to purchase myself or have even know about beforehand. I’ve been able to treat my Mum, Dad and boyfriend to gifts because of this. Again, gifts I probably wouldn’t have been able to afford otherwise.

Trust me, I know how fortunate I am. But when people say we get sent “free stuff”, we rarely do. Of course Instagrammers with millions of followers get sent ludicrous amounts of stuff to their PO box from various brands. But I’m not talking about those today, I’m talking about us.

If a product is sent to us, that’s not where that ends. We have to take photos of the product, write about it, review it and promote it. Which can take quite a while. Products are a form of payment. You have to work for payment.

It actually is quite hard work sometimes

Don’t by any means think that blogging is the hardest job in the world. If I see someone state that it is, I seriously question where that logic has come from and can’t help but feel it’s a bit disrespectful to those people who actually DO have the hardest jobs in the world.

But… it’s also not easy. Not always. There will be smooth-sailing days where your creativity is flowing, your inbox is full, you’re motivated and inspired and things go well. But there will also be days where deadlines get on top of you, your creativity is at rock bottom, you’re not motivated, you hate your work, you’ve had a bad interaction with a brand, so on and so on…

Believe it or not, bloggers still have hard days at work. Just like any other profession.

It’s not a get-rich-quick-scheme

Bloggers put a lot of time and hours into their craft. Whether they excel at taking photos, have an incredible writing style or have become so successful they’re able to offer coaching to other bloggers, I can guarantee you it wasn’t an over-night success.

So dismissing someone’s blogging career so blatantly is quite disrespectful in my opinion. You wouldn’t do the same to anyone else. But I think that’s a problem with people’s attitudes to the freelance and creative industry in general. But anyway, people assume blogging is an easy way to make money. It’s not.

We are respectful of other’s property

Well, 99.9% of us anyway. There was pretty big drama a couple of months ago about bloggers (Instagram influencers more-so but some of which were also bloggers) using people’s London homes as backdrops of their images with a lot of people complaining about how disrespectful they can be.

Although I’ve never done this myself (I hate having my photo taken full-stop, regardless of backdrop) I did see a lot of bloggers hit back with how they’d never sit on / walk on / use someone else’s property. Especially without permission. There will always be exceptions but in general, bloggers / influencers are respectful of their surroundings.

Bloggers lives aren’t perfect – we don’t show everything

Now I don’t think this one would strictly apply to me because I’ve NEVER pretended my life was perfect nor have I ever only shown my “highlight reel”. I’m very honest about my mental health, my struggles and what’s going on in my life on social media and within my newsletter. That’s just how I prefer to be.

BUT some bloggers do prefer to curate their feeds to only show their best bits. And that’s okay, we all have a right to share what we want. But that doesn’t mean any blogger has the “perfect life”. There’s a lot going on behind the screen that you’ll never see.

Blogging is a real job

Ah… this old chestnut. If I had a pound for the amount of times you hear, “so what ELSE do you do?” when you say blogging is your job, then I wouldn’t need a job anymore. There’s lots of different pathways bloggers take for it to become their job. It’s nothing to be sniffed at.

The opinions of bloggers are becoming more respected by the day, with a recent study stating that 81% of the online population trust the opinion of bloggers, whilst 61% have bought something based off of a bloggers recommendations. Those are incredible numbers – which are only going to get bigger.

If you can accept advertising as a job, if you can accept coaching and teaching as a job, if you can accept graphic design as a job, then you certainly can accept blogging as a job. The very definition of “professional” is: engaged in a specified activity as one’s main paid occupation rather than as an amateur.

So what do YOU wish that non-bloggers knew about blogging? Any misconceptions or myths you’d love to debunk?



  1. This is a great read! You’re absolutely right but I love the way it’s written so positively, too.

    1. Thank you 😌

  2. Oh my goodness, yes! I couldn’t agree more with what you’ve said, especially with people thinking we sit at home watching Netflix or that life if perfect. I don’t think I quite show a highlight reel, but I do think there are things that should be kept private and not on display for literally anyone in the world to see. Another great post 🙂
    Bella x –

    1. I agree although that’s totally up to the individual. If you wanna keep stuff private, you should 😌

  3. Absolutely right….just hitting the bull’s eye with your thoughts and words

  4. Nice post. I think it’s a misconception that bloggers selfishly work alone to satisfy their ego in a shorter style of writing. I value my connections

  5. Oh my gosh! Yes to all of this. I hate having to explain what I do to people who don’t get it. It’s so hard especially when people are like oh it’s not a real job xx

    1. It’s so annoying and awkward!

  6. Oh wow, the “free stuff” assumption is my biggest gripe. I get so sick of repeating that product is in lieu of payment, it is not free. Even Alan still calls it free sometimes until he becomes aware of a frosty silence and Paddington Bear hard stare. I’m going to give him this post to read. Brilliantly written, as always, Jenny! Xx

    Lisa |

    1. Haha I’m glad you stand your ground with that one 😂😂

  7. I do not think this applies only to blogging. People with misconceptions misconceive many other things and, in doing so, nag at others as well.

    The basis for treatment is respect, no matter how easy another person’s task looks like.

  8. Boss Babe Chronicles says:

    I think you hit the nail on the head regarding a lot off the misconceptions. A big one for me is when people assume that blogging is JUST writing. Ha, don’t we all wish that were the case?!

    1. We sure do! 😂

  9. Yesss to this! Fab post – you can really see how hard you work Jenny, you have a really great blog which you should definitely be proud of 🙂
    Hannah ( xx

    1. Thanks so much x

  10. All of these tips! It would be great if they didn’t think that you get everything at the drop of a hat. That and you have to copy all the ideas from big bloggers to succeed!

    Daisy xoxo | TheDeeWhoLived

    1. Copying will get you nowhere! x

  11. There is so much work with little reward before you get any results in blogging, at least in terms of money. But the same could be said for many others businesses and at least most blogs have minimal set-up costs and downside except the time it takes to put out quality content, which is probably what many don’t understand.

    1. I totally agree x

  12. Yes! Such a great post. I wish non bloggers could understand how much time and effort has gone into a single post, from the writing & photography right up to promoting it.

    1. They’d be surprised for sure! x

  13. Great post! A lot of people do underestimate how much hard work, time and energy goes into writing and editing a post.


    1. They definitely do x

  14. Yes!! I really love this and wish I could print it on a massive poster!! Blogging, and writing in general, is hard work and just like anything – to be good at it takes talent, hard work and determination. It’s not an easy option!!

    1. Totally agree! x

  15. Yes to all of this! I think non-bloggers think it’s so easy but it is far from it sometimes x

    1. Agreed x

  16. I loved this post! All so true, I still can’t understand why some people don’t see it as a ‘real job’ X

    Kate |

    1. Me neither it’s so annoying!

  17. This is all so true! My family think I get everything for free but don’t realise the truth and how much time it takes to write reviews tooxx

    1. Such a common misconception x

  18. I think what also brings down the blogger name are those cheeky ones who ask restaurants/hotels for free stuff in exchange for a good review. They gotta earn too! I see bloggers as a more honest form of journalism as I find journalists (no disrespect) can twist things in order to create a readable story (looking at the bigger newspapers here).

    1. Totally agree! I think people are trusting journalists less and less these days x

  19. Blogging certainly isn’t a get-rich-quick scheme. It think that’s why so many people start in then leave it so quickly after they realize that.

    1. Yep, I totally agree!

  20. carolineschley says:

    Great post!

    1. Thank you x

  21. I loved this post, some people have this huge misconception about blogger’s and are very quick to judge and it’s wrong. I wish people could be more open minded about it but I think people can’t see past the cafes, the supposed freebies were meant to be receiving and thinking we do sod all but pose for Instagram. I hope people’s misconceptions can be proved wrong! x

    Lucy |

    1. I hope so too! x

  22. Great post, I feel like the hard work put in often isn’t seen by people who don’t blog!

    1. I agree, it definitely isn’t! x

  23. Lisa Alioto says:

    All so true – blogging is so much harder than I ever thought it was!

    1. It sure is!

  24. There are so much work that goes into our blogs, that people just think it’s just like typing that’s it, for me it’s more its all the working out the recipes then testing them before publishing them. Having a food blog is certainly not cheap!

    Nic | Nic’s Adventures & Bakes

    1. Oh goodness I bet it’s not! You’re doing brilliantly though x

  25. This post is everything I feel this week!!!

    I wish people knew that I blog for intention not for attention.

    1. That’s a great quote x

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