Blogging Advice

Things To Do Before Publishing A Blog Post

So you’ve started a blog and now you’re wondering why a) nobody is reading it, b) nobody is commenting on it or c) why you haven’t turned into Zoe Sugg over night. That last one was a joke but I’m deadly serious about the first two. When we start blogging, we’re so eager to just GET OUR CONTENT OUT THERE that we don’t give too much thought on the things to do BEFORE publishing a blog post.

Things to do before publishing a blog post

Photo by Jacqueline Kelly on Unsplash

With millions of pieces of content out there in the big wide blogging world, it’s hard enough to get yours to stand out. It’s even harder if you don’t take all these little, annoying, things into account and fine tune your content before to hit that big tempting PUBLISH button.

You want your content to be as close to perfect as possible, of course, for all the reasons. More views, more followers, more potential for brand collaborations – the list goes on!

So before you hastily hit publish on your next post, here are some things to do before publishing a blog post:

Disclose if necessary

Probably one of the most important things to do before publishing a blog post right now is ensuring everything is disclosed correctly. That means if any money has changed hands, if any products have been gifted or if any of your links are affiliate links. Not breaking the law is cool, yo! And you can find out more information about this here.

Write a catchy, click-able title & SEO friendly title

We’ll get on to SEO in a minute but later on this year I have a WHOLE POST about writing catchy blog post titles that I’m really excited to share because this is a BIG ONE in how your content is viewed and clicked on. Or, sometimes, not clicked on. The title really can have a huge impact so take a few extra minutes to think about whether YOU would click on your title if you saw it on your feed.

SEO optimize your blog post

Yeah, I know, boring, boring. But important. Not ALL blog posts have to be SEO optimized. Don’t make the mistake of thinking they do. Some topics just aren’t made for SEO and won’t get much, if any, benefit from it. But a lot do: recipes, how to’s, blogging tips, self care advice – all that good stuff. So where you can, SEO optimize your post before you hit publish. The Yoast plug-in is my favourite for this! For additional help, you can use this on-page SEO checklist.

Categorize your blog post

I find it so much easier to navigate a blog when everything is categorized, “books, food, music, beauty” etc. If you’ve had a look at my menu up top, you’ll see that my blog is categorized into all my most talked about topics. I like to make sure all my topics are grouped together for the sake of readers, which I think is the case for most blogs now but if you haven’t categorized your blog posts yet, pop that on your to-do list!

Link back to your old posts where you can

This is great for SEO and recommended for you to do when you use the Yoast plug-in but I think I did this way before I even knew what SEO stood for! Linking through to relevant content is not only great for SEO but helps readers stay on your blog for longer – which is great for your bounce rate!

Create pins for your blog post

Pinterest is everything right now for blog traffic, so creating pins for your blog content is definitely something you need to be doing before you publish a blog post. If you’re as baffled by Pinterest as I used to be, I’d highly recommend the Pinterest With Ell course (aff) – it totally helped me understand how Pinterest works as a search engine and how too get blog traffic from it.


This is where I definitely need to take my own advice! I’m fully aware that there are usually a number of typos in my posts; not necessarily spelling mistakes because I’m a fairly good speller but but silly, dumb-ass, typos which are from my own carelessness. It doesn’t hurt to re-read your own post once or twice to ensure there aren’t any.

Preview beforehand

The preview option is a great tool because it helps you ensure that everything is where it should be. You know on Microsoft word when you move a photo like 1 mm to the left and the whole damn page changes? Well I like to preview my posts before I publish them to make sure I haven’t done anything silly and made all my photos turn upside down or something.

Do you have anything to add here? What else do you make sure you do before you hit “publish” or “schedule” on a blog post? Let me know!



  1. thanks for the great advice. I’m new to blogging but thought it would be a great way to get my poetry/photography/artistry out there. Definitely will look into taking your sound advice. If you may, check out my blog for some of my writings and poetry; give feedback if you like and share with friends. It’s highly appreciated.

  2. […] Things to do before you hit publish […]

  3. Wow I definitely needed to read this!!

    1. Hope you find it helpful!

  4. This is some great advice! I didn’t proofread a lot of my earlier posts so I’m going through and rewriting any and updating the photos if needed.

    1. Oh neither did I but I have over 900 posts so I can’t go back and edit them all 😂

  5. What a fabulous post … I’m still unsure how to abbreviate the title.. you said something about below the title box. Does this work if you post mostly on a phone rather than computer?! x

    1. To be honest, I only write posts on my laptop! Are you on WordPress and do you have the WP app?

      1. Yes and yes 😃

      2. I’ve just had a look and I’m not sure if you can do it via the app. If you use the Internet on your phone though and switch to desktop view then you’ll be able to 🙂 xxx

      3. Thanks lovely x

  6. This is actually a great checklist because it cuts out all the complicated SEO jargon. I would probably add in saving drafts along the way and creating a back up Word doc or something of the post just in case your laptop decides to explode! Can you tell I have learnt from experience…..

    1. Backup word documents are a great idea! I used to do that but haven’t in years. Gosh it’s awful when your laptop crashes and you lose work isn’t it!

  7. I loved this pot! Proofreading is very important for me, because if i cannot read my own writing, I can’t expect other people too. Great post!

  8. I always make sure to proof read for any typos and re-check if everything is in place. Very helpful post Jenny. 🙂

    Via |

    1. Thank you 🙂 I do but I often miss things! Personally I don’t mind seeing the odd typo in posts because we’re only human at the end of the day xxx

  9. Great tips! xx

    1. Thank you 🙂

  10. Great tips! I’ve been shortening the link since you mentioned it in another post.

    1. Yay! That’s great, I definitely sometimes still forget to do that!

  11. That is exactly what I do in addition to optimizing it for search engines using Yoast Plugin.

  12. you seriously have the most helpful posts! I always know where to check first if I’m having any questions!!

    1. Awh thank you so much! 🙂 xxx

  13. Kirstie Wheeler says:

    This is some great advice – I am definitely guilty of missing a few of these before I hit publish.

    1. Thank you 🙂 Easy to forget!

  14. shaunaclairegg says:

    These are all awesome tips! I can definitely skip these steps sometimes!

    1. Thank you 🙂 Easy to forget sometimes!

  15. Great tips – sometimes I catch myself in an old that I obviously didn’t proof read. I think that is the biggest one for me.

    1. Yeah so many of my old posts have mistakes in them too! 😂

  16. Very lovely post, Jenny!
    I’ve seen many blog posts with one headline and a different link, and have always wondered how they managed to do it. Now I know it’s that permalink feature.

    1. Yep, it sure it! Super easy to do too 🙂

  17. I hope you don’t mind, but I just wrote these headers on a post-it note and put it on my desk so I can remember to do these. I always forget to link to other posts which is bad! And previewing your post is so crucial – I need to double check it’ll look alright!
    Beth x

    1. Absolutely not at all, I’m glad you found it helpful! 🙂

  18. I always disclose and proofread beforehand x

    1. That’s great x

  19. These tips are so important and the categorising is so important!

    Love, Amie ❤
    The Curvaceous Vegan

    1. Categorising is super important, I can’t bare trying to navigate a blog where all topics are lumped together!

  20. 🙂 One could make sure that they are using the most relevant photos for their blog post.

    And, you are definitely on the money!

    1. Yeah relevant is always good.

  21. […] Things to do before you hit “publish” […]

  22. That should say I “Pre-write” my posts. Oi. That’s what I get for not rereading

  23. These are great. I write my posts (I have about a month’s worth ready to go). I’m new to this so I’m still learning the ropes. I frequently revisit my queue to see what’s coming up and I re-edit, make sure the pics are not obnoxiously large, and review my settings (the date it’s going live, tags, etc). I tend to get on tangents, like right now I have six for sleep and I want to release them all on Wednesdays so I just reschedule and fit them in (which is why I like writing so far ahead and just queuing them). I also pay attention to what’s going on in the news or in life and may release some or hold some ’til later. I’m still trying to figure out where to find readers or how to get bigger fish to pay attention. I guess that comes with time?

    1. That definitely comes with time! Dedication and hard work too 🙂 just be consistent and active on social media as well!

  24. Some great tips! To be honest I just type and post lol xx

    1. That’s great if it works for you!

  25. Wha-? *facepalm* How have I never even thought of changing the url before reading this? It’s so simple and makes so much sense, and yet it’s never even crossed my mind. What a muppet! What would I do without your constant tips, I have no idea! Loved this!

    1. Haha it’s easy to not think about though for sure! I still forget sometimes!

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