ad // Before I get into this post, I just want to say that I don’t think anyone NEEDS anything specific to create great content. I’m a writer first and foremost and I do believe that words can speak for themselves. But anyone in the online creative industry will always be looking for ways to enhance their content and make it better, which is where the need for this post comes in.

With online content creation expanding and evolving ALL the time, it’s good to have a handful of tools and resources on hand to help you manage, create and enhance your content, whether that’s your writing, your videos or imagery.

Tools such as those listed below are designed to make your life as an online content creator easier and more manageable, which is great. Anyone in this industry knows how much there is to do. How you’re not *just* a writer or a blogger.

But also an editor, a photographer, a social media manager and much more. There’s definitely nothing wrong with seeking tools and resources to help you manage your workload and time more effectively!

So today I’m going to run through a list of tools and resources that might be helpful for you as an online content creator. Depending on how you enjoy to create content, some might not be relevant for you. But I feel like these resources do cover most basis!

7 tools bloggers need to make amazing content:

Lightroom (or an editing app)

Obviously it’s an option whether you edit your photos or not. I’m definitely not for editing them to within an inch of their life so the subject doesn’t even look like themselves anymore. But using an editing app like Lightroom (which is my personal fave) is a great way to just enhance what’s already amazing about your photos!

Canva to create graphics

I couldn’t be without Canva for creating blog graphics, promo graphics and Pinterest pins. I use the pro version and for £10.99 a month, it’s SO worth the money and gives me use of everything available on the website. Canva is also incredibly useful for creating social media graphics and even eBooks!

A video converter tool

If you’re into your video content, whether that’s YouTube, Reels, TikTok or something else I don’t know about then a video converter tool will be a useful thing to have in your creator toolbox.

There are tons of things you might need to do with your video content before it goes live to your audience, such as trimming and merging your videos, compressing files, adding subtitles and more. Luckily converter video company Movavi offers all of that and more!

Want a free download of a video converter that can help you quickly change the format of your videos, images, and other digital content? Movavi Video Converter with a free download option combines a smooth, user-friendly experience, conversion in the blink of an eye, and high-quality end results.

Instagram planning tool

If you like your Instagram feed to be cohesive and themed, then an Instagram planning tool is for you. Planoloy and Preview are two I know that come to mind, which allow you to schedule your Instagram content, write your captions and also plan around with the formation of your photos, so you can see what your feed will look like beforehand!

Buffer (or a tweet scheduler)

I couldn’t live without Buffer and again, I use the premium membership option for this one as well so I can schedule a TON of tweets. If I know I’m going to be offline for a while, then knowing that I can schedule all my tweets for the weekend is a blessing that I don’t have to worry about.

Stock image membership

Stock images are great for those that might not enjoy photography as much. Like me! I use Styled Stock Society for my stock images and they are utterly beautiful and make my blog posts look so much better than if I was to take photos myself. It saves me time and hassle, doing something I’m not a fan of.

Keyword research tools

Amazing content isn’t always about the visuals! Learning how to use keyword research tools to ensure you’re using the right keywords to help you rank higher on Google is definitely a must-have for bloggers looking to increase their traffic and get their amazing content seen to more people!

Obviously it’s perfectly doable to create amazing content without any of these tools – but it’s nice to know that these things are there to help us enhance our content even further, whether that’s using Movavi to add captions to your videos or Lightroom to brighten up a photo.

I’ve always been one to ask for and look for help when I need it, so why wouldn’t you want to invest (in either time or money) in some of these amazing tools to help your blogging life and make content creation and managing a blog a little easier?

Which tools do you use? Let me know in the comments!


  1. I have been wanting to use the planning tools for Instagram and even Twitter. This article gave me a little push that I needed. I am already using Canva, keyword search tool like semrush, and Lightroom. They have been great resources just like you mentioned;)

  2. I use Canva and love it! I haven’t tried using some of the other tools, but will have to when I have the budget to do so. Thank you for the tips!

  3. Great tips. I use Lightroom and the free photoshop app. I will definitely check out Buffer. Thanks

  4. These are all amazing suggestions! I love using Canva and Keyword Research was a true game changer for me! Also lightroom was another essential tool! x

  5. I love Canva since the majority of what I do for my blog is book reviews and it helps me creat boards for the feel of the book I get. I will certainly be looking into the twitter and Instagram suggestions as making time for posts is a lot all on its own!
    Thanks for these tools👏🏻

  6. This is such a helpful post! I’ve already tried or use the majority of the tools listed but I like the sound of Styled Stock Society and the Instagram planners (however I’m quite behind on my insta content at the mo!). I’ve also been looking into keyword research recently and I’ve already seen a slight improvement in my stats which is great 🙂

  7. This is an amazing list of tools to make amazing content and I’ve got almost all of them 🙂 I adore my stock photo library memberships and keyword research has been such a game changer for traffic to blog for SEO! Thanks for sharing 🙂

  8. I’m constantly looking for new ways to improve my blog so I really appreciate this post! I hadn’t heard of a Instagram planner before but I’ll for sure be checking that out now, sounds like the perfect way to keep my Instagram looking exactly the way I want it too. Thank you so much for sharing these tips with us lovely, I’ll for sure be coming back to this post to remind myself of ways to improve! Xo

    Elle –

  9. Where would we be without Canva?? One other photo editing tool I’ve been loving lately is Photopea, as a free alternative to Photoshop. For a browser-based program, it’s pretty powerful!

  10. Such a great post for those just starting out! I remember finding things like this extremely helpful when I was in the beginning stages of trying to get my blog started and off the ground so I’m sure it’ll come in handy for someone! Canva is the PLUG for making blog graphics, my favorite one in this list!

  11. I use all of these apart from an IG planning tool (I don’t post enough to make it worthwhile). I have some video editing software left over from a previous job so I use that if I need it as well. Definitely agree about keyword research – if content creation is your livelihood, there’s no point in writing about something if no-one is looking for that topic online, sadly! xx

  12. Oh wow this was so helpful. Some of these tools I had heard of before but a few of them I had not and I am going to check them out. Have you heard of Creative Market? Some very useful graphics and themes that can be used for blogging.


  13. I love all these suggestions! I have recently started using the paid version of Canva and Buffer’s paid version. My time saved in using these is priceless. I use Hootsuite for posting carousels to IG. Thanks for sharing!

  14. These are all great suggestions. I would also add that an Email Management Service (like MailChimp) is extremely helpful in building a community for your readers. I’ve recently gone from independent management to MailChimp and it’s brought a world of ease into my email marketing and integration.

  15. This is such a great and useful blog post, thanks a lot for sharing it with us. I’m using or tried some of these tools, with Canva being truly an essential for what I do with my content. I will be looking at other tools you listed here which I haven’t looked deep into. Bookmarking this ❤️

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