collaborative post | With the new year coming up, there is no better time than now to get thinking about how to help grow your blog. If you have a few visitors each month or a large amount that you want to keep growing, it’s never a bad thing to focus on.

Whether you have a strategy in mind or if you are looking for some help to grow your blog and get the viewers you are after, you want to get a plan in place sooner rather than later. Having a blog that is profitable is about so much more than just writing any old content and putting it out. You need to focus on SEO, marketing your blog and thinking about your niche.

You will need to know your audience, plan ahead and be organised. In this article we take a look at some advice for you to follow.

Photo by cottonbro studio from Pexels: 

Focus on your SEO 

One of the first things you need to do to grow your blog next year is to focus on your search engine optimization. This covers a wide array of aspects from the keywords that are integrated in your website pages and blog articles to the meta data and meta descriptions. You need to check your page load speed and do what you can to slow it down, ensure all of your images are optimised so not too big and have metadata in them.  

Think about how to keep your blog interesting

The market is saturated with blogs nowadays so you need to make sure you keep yours interesting and relevant in order to stand out. Think about how you can have a more unique standpoint, injecting your own opinion and thoughts and thinking of topics that aren’t just content mill sorts of pieces.

Instead you want articles that will pique the interest of your readers and ensure they want to keep reading for similar content. Too many places now churn out the same sorts of articles and it can be a deterrent for readers looking for something unique.

Take appealing imagery

A good blog isn’t just about the words, although these are a major part of it. You need to have the whole package, and this includes appealing imagery and videos.

Make sure when you go places or write articles for your blog you include photos that are unique to you and make people really believe in what you are writing about. It’s a good idea to invest in a good camera or even a phone with a good camera can suffice these days. Be sure to share your photos to social media channels too as this can help to leverage your reach.

Do the proper research

When you run a blog, it’s a good idea to do the proper research to ensure that you reach the right audience. It can be useful to speak with a professional company to do some qualitative analysis that can identify your niche.

You can also use codes that can sort and organise data you have gathered such as vivo codes, which can help to analyse unstructured data.

It might be that you have done surveys and spoken to potential customers, or perhaps you just want data such as transcripts sorted for future articles. Doing research and having backing behind your articles and ideas is always useful to help you grow your blog.

Re-work old articles to keep them relevant

Many people are guilty of having a myriad of old articles on their blog that are still relevant but might have had some information change. Perhaps you did a roundup of top hotels where some of the ones listed have changed names, or maybe there are a few more you can add to the list.

It’s a good idea to go back to all of your old content and make sure that all of the pieces on your site are relevant to the readers and continue to be updated. This can ensure you don’t fall behind on your strategy and get penalised by Google.

These are just a few things you can do that can help you to grow your blog next year. With just a few months left of 2023, you want to make the most of the time you have while also ensuring you are ahead of the game for what is to come. What are some of your top tips to helping others grow their blogs? Let us know in the comments below, we would love to hear from you.

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