AD | I always talk a lot about working with brands as a blogger and how much I enjoy it and get out of it personally. Working with brands is an integral part of my blogging career. But unless you’re both a blogger and a PR person, you rarely think about it from the other perspective.
So let’s flip the coin for a second. We know why working with brands as a blogger is great. But what about working with bloggers as a brand? There’s no doubt that some brands will have had some dodgy experiences with bloggers. Just like us bloggers have had dodgy experiences with brands before.
But on a whole, the blogger x brand relationship is more often than not, an incredibly successful and valid one. In a world of digital marketing and influencers with thousands – sometimes millions – of followers, online advertising on reputable blogs is where you want to be.
So here are some reasons why working with bloggers is great for brands:
Bloggers talk… a lot
Most of us are on either Twitter, Facebook or Instagram for a large portion of the day. We say a lot. And we talk about a lot of brands, products and services – either being paid to do so or not. If you work with a blogger, have a good relationship with them and they love your products, chances are they’ll talk about you. A lot.
There are companies which make sure your ads get seen
Placing ads on blogs through Google Ads and PPC is a great way to gain exposure for a brand. Often, relevant ads are placed on relevant blogs. So you won’t be bombarded with ads for screwdrivers on a beauty blog. And vice versa. Some blogs get an awful lot of views, so well placed ads are a great way to benefit both brand and blogger.
Online shopping is most people’s preferred choice
There’s no question that online shopping is most people’s preferred choice of how to shop these days. It’s certainly mine. So seeing something advertised on a blog that you like the look of makes things easier than ever to purchase. As all it takes is one click through to the website. As opposed to traditional advertising and having to leave the house to go to an actual shop. With actual people. Yuck.
And people are trusting bloggers opinions more now than ever
BlogHer recently did a study about bloggers and how trustworthy people find them and a whopping 81% of the online population said they trusted the opinion of bloggers and 61% said they made a purchase based off of a recommendation from a blogger. I think those numbers say it all!
They will provide you with creative advertising
Depending on how you work with a blogger might mean that you can get some seriously high quality and creative advertising for your brand or product which will draw people in and make them want to look. With most bloggers possessing photography and writing skills, when working with bloggers, you get the full package.
They can reach your target market
Certain niche bloggers such as beauty or travel are able to really dial in with the marketing and direct your product to YOUR target audience. Obviously as a brand you’ll need to source out bloggers you think are a right fit for you but when you find them, combined with the above, you’ll have some serious marketing.
Bloggers work really bloody hard
And finally, the best reason. Bloggers work really bloody hard. I can vouch for 99% of us when I say that. When you work with bloggers, you know that you’ll be getting some quality advertising and marketing and it’ll definitely be money well spent.
If you’re a blogger, I’d love to know your favorite thing about working with brands. And if you’re a brand, have you worked with a blogger before?
* This is a sponsored post