Aff links | When you spend so long working on your blog content, it can be a hard pill to swallow when you see that not many people are reading it. And there are tons of personal reasons why I didn’t read your blog post which I guarantee are the same reasons many others don’t either. I’m not saying I’m special here obvs – but I’m also saying your blog post isn’t special either (soz). With SO MANY bloggers putting out content every single day, that’s what your blog post HAS to be… special.
Photo by Tanya Trukyr on Unsplash
7 Reasons Why I Didn’t Read Your Blog Post
Now I’m not saying it has to have flashing lights, falling glitter and gives away a £10 Amazon voucher for every person that reads it. But you do need to put into practice some things in order to encourage people to both click on your blog post and continue reading your blog post once they’re there. It’s all very well writing a banging blog post but if nobody reads it, what’s the point?
All of the points mentioned in this post are very easy to change or fix – so if you find you are doing some of these things, don’t panic! But it’s certainly worth making the appropriate changes so you can boost your blog traffic and grow a dedicated blog following of readers who love reading your blog posts!
Here are 7 reasons why I didn’t read your blog post:
You’re not selling it to me
So you’ve just written an incredible new blog post that provides a ton of helpful information to people. Yet you’re not getting many views? Perhaps it’s the way you’re selling it. Social media provides an excellent platform to really SELL your content and make it almost impossible for people not to click on your blog post. Consider how you’re doing that. If you came across your tweet, your pin, your Facebook post… would YOU click on it?
You have too many pop ups
This is something that puts a lot of people off and has many readers running for the hills. You’ve sold us on your blog post, we’re excited to read it, yet we can’t get further than 2 sentences before 4 different popups fly up and hit us in the face. Assess your popups – you could be putting people off reading your content because of something that’s very easily fixable.
You have no paragraphs breaking up your text
Did you know some people with learning difficulties or dyslexia literally can’t consume huge chunks of text that aren’t broken up? Even people without dyslexia just bloody HATE large chunks of text that aren’t broken up. Myself included. It’s really hard to read. It’s really hard to digest. And that’s one of the main reasons why I didn’t read your blog post.
The writing is too small
Look, I wear glasses. Sometimes, I forget to put my glasses on. So therefore, I can’t see. And it’s reaaaally hard for me to concentrate on teeny tiny writing. It might look cute but accessibility it more important here. Not for me but for a large portion of readers or content consumers who might have disabilities or additional needs. And this could be another easily fixable reason people are put off from reading your content.
There’s no images or graphics
Similarly to the large chunks of text point, not having anything visual in your blog post can be a huge turn-off. Not only do images and graphics help break up a lot of text, they’re also aesthetically pleasing and can add so much more to your content. I’m not saying you have to be like Ansel Adams here, just a couple of nice graphics to compliment your post.
Your title isn’t click-worthy
A catchy blog post title can have a huge impact on your views. So along with the selling your blog post point at the start, consider how your title sounds too. I don’t know about you but I wouldn’t click on a blog post titled, “My New Dress” but I WOULD click on a post titled, “The Head Turning Dress You Need This Summer!”
I can’t find your blog post
If you’re not selling your blog post at all, how do you expect people to find it? Of course if you’re clued up on SEO and keyword research then you could be getting traffic from search engines which is fantastic but social media is there for a reason – USE IT.
Has this post helped you figure out why people aren’t reading your blog post? Are you going to change any of these things about your own content? As a consumer of blogs, do you find any of these things off putting too?