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Having a blog is great. Creative freedom? Tick. A way to express yourself and talk about things you love? Tick. An opportunity to meet like-minded people? Triple tick. For a lot of bloggers, writing posts and taking / editing the photos is the easy part. Heck, even making sure you take the time to ensure that your post is SEO friendly can be straight forward once you get into the swing of it. But learning how to advertise your blog can be tricky.
Photo by Jelena Mirkovic on Unsplash
Putting your posts out there can be daunting. It’s all well and good hitting publish but after that, you need to promote yourself and learn how to advertise your blog. Whether you like it or not, you really do have to be your own biggest fan in the blogging industry, especially now it’s growing and growing. You can’t always rely on people finding you, you have to make yourself found sometimes too.
Recommendation: Keyword Research for Bloggers eBook
Promoting your blog doesn’t have to be complicated. It doesn’t have to cost money and it certainly doesn’t have to be stressful. I get that promoting yourself, on a daily basis doesn’t come naturally to most people and it can seem incredibly self-serving and weird at first but when you’ve been in these parts for 7+ years like I have, it’ll feel like second nature.
So if you’re just starting out or just finding it a bit difficult to share your blog, here is some advice on how to advertise your blog!
6 ways to advertise your blog
Comment swaps
I love a comment swap and I’ve found some of my favourite blogs through them. A comment swap takes place on Twitter and is a easy, fun way to share your link whilst also commenting on other blogger’s posts which take your fancy! Check out @TeacupClub and @BloggersTribe for some popular ones!
Joining a pod
A pod is a small group of bloggers who are in (usually) a joint direct message group on Twitter. Joining a blog comment pod is a great way to share your blog with others in a pretty chill way, again, whilst finding other amazing blogs to read at the same time.
Joining a bloggers Pinterest board
Pinterest has become an amazing way to share your posts and gain more traffic. As well as all your regular boards, some bloggers have created shared boards which you can join and freely share your posts in. Although group boards aren’t as useful as they used to be, if you find the right ones and use them correctly, they can work well.
Recommendation: Pinterest With Ell eCourse
Scheduling tweets
The good thing about scheduling tweets is that you can schedule a range of your posts as well as during different times of day. So if you’re worried about posting the same link over and over, you don’t have to. And if you’re worried about posting links too often, you don’t have to do that either. The average shelf life of a tweet is 18 minutes. If you’re worried about clogging up people’s feeds – you’re not.
Related: How To Grow Your Twitter Followers
Making your link visible and accessible on all platforms
Promoting your blog doesn’t have to be an active thing all the time. By just ensuring that your blog link is visible in your bio of all the platforms you’re on automatically promotes your blog without you doing anything. So check your Twitter, Instagram, Pinterest and any other platforms you’re on and make sure your link is there!
Advertise your blog with other bloggers
A great way of how to advertise your blog is by actually advertising your blog with other bloggers! Lots of bloggers – including myself – offer advertising packages. So if you do have a bit of spare cash to spend on advertising, then advertising with other bloggers is a great options! You can find information about my own advertising packages here!
