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Social media is an integral part of blogging. Being able to expand your content across various channels, grow various different audiences and promote your work on a large scale. Who wouldn’t want that? Bloggers have varying degrees of success across various channels. But Twitter has always been one my most successful and where I get the a lot of traffic to my blog. So in this post I wanted to talk about how to use Twitter to promote your blog.
When it comes to social media promotion, there are certainly things that work and things that definitely do not work. Different platforms work for different people and it will obviously depend on factors such as your niche. But in general, these tips on how to use Twitter to promote your blog can and will apply to most bloggers reading this.
If you want a MASS of blog views, Pinterest is the place to go. If you want to build up an audience who are engaged, then Twitter is your friend. And both have their place in the blogging world and both are worth the time and effort to work on and grow because both things will have a positive impact on your blog.
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So if you want some top tips on how to use Twitter to promote your blog, you’re in the right place!
You’re under-sharing your blog content
You might simply not be sharing enough. The average shelf life of a tweet is around 18 minutes so if you share once in a day, that doesn’t give people an awful lot of time to stumble across your tweet in their feed unless they click directly onto your profile. So up the ante a bit. I tend to schedule around 7-8 promotional tweets a day, sometimes a little less, sometimes a little more. But that seems to work for me!
You don’t share anything but your links
So although you’re sharing your blog posts an appropriate amount, which is great, you might not feel like your Twitter channel is gaining momentum. That might be because that’s ALL you do. And you look like a robot. And nobody wants that, really. It’s called “social” media for a reason. So be social. Make sure you chat, reply, engage and get involved in things too!
Your tweets are boring or they don’t stand out
Sorry to put this bluntly but this really may be a reason why people aren’t clicking on your blog links through Twitter. It’s because you’re not giving people anything interesting to click on. Your tweets aren’t noticeable (and don’t forget the sheer amount of tweets people are seeing each day, you NEED to stand out) and you’re not drawing people in.
You can provide a basic tweet with the blog post topic and a link but back it up with an image, a Twitter graphic to promote your post or a fun GIF. Use emojis in your tweets, ask questions, tell a joke – anything – to stop people scrolling past your tweet.
Related reads:
- How To Get More Comments On Your Blog Posts
- Catchy Blog Post Titles: 6 Methods That Will Explode Your Blog Traffic
- How To Increase Blog Traffic In 10 Easy Ways
How to use Twitter to promote your blog
You’re not using relevant hash tags and RT accounts
Of course you can get plenty of blog views without hash tags and RT accounts on Twitter but they definitely do help at times. If you’re not using them, why not? If you are using them, are you using the correct ones? For example, don’t use the #bbloggers (beauty bloggers) hash tag on a Tweet promoting your blog post about recycling. That’s pretty obvious (but you’d be surprised with how many things like that I’ve seen!)
You’re begging for views and irritating people
This might just be me but I’d consider this a pretty big reason why you’re not seeing results from Twitter for your blog. All the begging… sheeeeesh. Cut it out. I’m certainly not the only one that finds this annoying but begging for views in your tweets is a sure fire way of putting people off clicking on your posts at all. So don’t do it, it’s fucking annoying.
You’re using the #bloggerswanted hash tag to promote your posts
Let me tell you something. Every time I search through the bloggers wanted hash tag on Twitter to look for blogging opportunities, I mute EVERYONE who misuses the hash tag. Yep. Everyone. They clog up the feed and make it incredibly hard for people who want to use the hash tag for what it’s for (looking for blog opps). So just be wary of HOW you’re using Twitter and whether you’re doing anything like this that might put people off.