Graphic design has never been one of my strongest points. In fact, up until this year, everything I’ve tried to design for my blog has been pretty dire. That includes my media kit. When I realised that I needed one, I attempted to make my own. You know what program I used? Paint. Let that sink in. But having a media kit for your blog is important and even if you’re NOT particularly artistic – like me – I’ll be showing you how to create a media kit for your blog in this post!
The Paint job? It was awful. At the time I thought it was banging but looking back it was well and truly awful and it’s no surprise I never got any response from brands when I sent this monster to them! I then had a media kit made for me by a great designer but as my blog grew and my stats constantly started changing, I figured I couldn’t keep asking them to update it for me every week. I couldn’t do it myself because I didn’t have the program they had used to create this particular media kit.
So earlier this year, I decided to try my hand at making my own. I downloaded The Bloggers Blueprint from Dana Nicole Designs, a fantastic free resource that any blogger looking to work with brands NEEDS to take advantage of. Within this blueprint, she provides you with a free template of what an effective media kit could look like. I took that template and proceeded with trying to create my own.
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So let’s look at how to create a media kit and what you should include in it:
First, what is a media kit?
A media kit is basically a CV for your blog. It contains all the vital information that brands and PR’s need in order for them to know if they want to work with you and if you’re suitable for their brand. A media kit it a great place to showcase your talents and skills and sell yourself to brands as well as conveniently having all the information in the same place.
What program did I use?
Canva. You need to make use of Canva because it’s an amazing website where you can create really pretty and effective graphics and the best thing? It’s free! You can upgrade your Canva account to the pro version, which is amazing if you’re a bit more experienced and want more options.
Step 1: Type ‘media kit’ into the search bar
Step 2: Pick your template (note that some of the templates you do have to pay for however they are mostly less than $1 so even if you do find one you like which you have to pay for, it’s super affordable)
Step 3: Create!
Okay that might sound a bit vague but really with Canva, it’s all about playing around and learning as you go. You can delete elements, add elements, change size, fonts and colors with complete ease. As well as moving things around to exactly where you want them.
Down the left hand side of the page you’ll see you have tabs such as ‘templates’, ‘upload’, ‘text’ and ‘elements’ and these are basically the only things you’ll need in order to create a free and effective media kit on Canva.
What do I include in my media kit?
A little bit about yourself
A brand will be looking at your blog mostly but it’s also handy to include a little bit of information about you as a person. Who you are, where you’re from, your hobbies and interests and things like that! Make it personable. Brands don’t want to work with robots.
A little bit about your blog
This is obviously more important than the above point so this section can be a little longer. You need to talk about your blog, a bit of history, the topics you blog about, what makes your blog unique and special and anything that will make brands sit up and pay attention.
A photo of yourself / your blog logo / your blog banner
A photo of you is always better because like I said, it’s much more personable and brands can see they’re dealing with a real person. You can always add your blog logo or blog banner if it fits in with your template and suits the theme of your media kit.
Your blog and social links
This is obviously an important one as brands will want to take a look at your blog and perhaps your social accounts before they work with you. Make these clear under a heading.
Your blog and social stats
Another very important element to include. You can always include your social links and stats under the same heading, like I have. Or have them separately. As long as they’re there, that’s the important thing. Include your blog views and followers, DA score as well as all your social stats.
What you offer
What services do you offer to brands? Include a list of everything you offer so a brand knows whether you offer what they’re after. No point going through the whole rigmarole of back and forth emails only for them to ask you to do the one thing you don’t offer. It’s much more convenient to have it all there upfront.
Brands you’ve worked with previously
This is always a handy section to have because it can certainly be a place to show off (no harm in showing off a little) but also a great way for brands a gauge whether you’re suitable, depending on the types of brands you’ve worked withe in the past. For example, if the only brands you’ve worked with are beauty brands but you’ve been contacted by a car tires supplier, it might not be a correct fit.
A personal touch
And make it personal. Make it you. Don’t make it look like everyone else. You can of course base your media kit off of a template that someone else has created but that doesn’t mean you can’t add your own colors, fonts, designs and personal touches to it!
[…] finally, all bloggers need a media kit if you’re hoping to work with brands and PR’s on sponsored content and advertorials and […]
[…] Once you have a list of smaller (but still quality!) brands, get on their radar. You can usually find contact information on the Contact Us or About Us pages, or somewhere in the website’s footer. Once you have the necessary information, you can contact the brand directly with a pitch about why you want to collaborate and how a collaboration could be mutually beneficial. To take your pitch to the next level and to make it easier to outline your stats and readership, create a media kit. […]
I used Paint for my old blog stuff back in 2011 and it was such a pain in the butt! So that made me laugh. Great resources and tips!!
That’s really informative and I never knew I even need one so I’m going to get working on it right away! One questions. How do I include the page stats and should I even have them if my page is not very popular (been here less than a year so not having many views yet!). Thank you
Just include your overall blog stats. Not a specific page. Overall views will do x
thank you so much for this Jenny, very very helpful!
Thank you for laying this out making it approachable! Im excited to try Canva!
Canva is amazing! Have fun!
[…] before using her template. If you’re after some advice on what to include in your media kit, check out this post but if you need some help with the design, then download Dana’s free […]
A little tear came to my eye when you said, you used paint! 😂 I’ve been meaning to make mine and your post has given me the kick up the ass I needed to do so! Thank you!
Don’t even go there 😂😂 honestly it was AWFUL!
I was never formally taught graphic design, but I have learned a surprising amount on my own while using Canva. Now I know my next Canva project will be a media kit! Great job.
Me too – I’ve never had a single lesson in graphic design 😌
Thank you for this, In the last week i received 4 requests for media kit, Now I know what to do, Thank you xoxo
You’re very welcome! 😌
I have yet to make a media kit because I really didn’t understand what it was or how to make it. But, I knew at some point I would need to make one, so I really happy that you shared all of this. Now I can start working on my own media kit.
So glad you found this helpful!
I had never heard of a media kit, thankyou for this informative post
You’re welcome 😌
I’ve been meaning to make a media kit for ages, I use Canva a lot anyway but for some reason I didn’t think they’d have a template for a media kit! I will keep this page saved to look back on when I create my media kit, thank you for sharing!
They sure do! 😌
Love this guide! I’ve always used Canva for my blogging bits!
It’s an amazing website 😌
Canva is such a life saver! Makes it so easy! X
Megan | https://meganelizabethlifestyle.com/
It sure does 😌
A media kit is so important to have as a blogger, yet I have not created one. I didn’t think to use Canva to make a media kit. Thanks for the tips!
You’re welcome 😌
A media kit is so important and Canva is amazing!
Love, Amie ❤
The Curvaceous Vegan
Sure is x
Okay, can I just say how impressive your pictures are?? I have serious flay-lay envy from your pics! Anyway, that is such a helpful post! I’ve heard so many good things about Canva and that’s so cool that they have free media kit templates! I’ll definitely start using them and experimenting with media kits!
Awh thanks so much! 😌 Glad you found it helpful too!
I love that you put together a media kit. I’ve been trying to make one but never really liked the format. I liked how everything turned out for your media kit. Thanks for sharing all of these tips! Definitely keeping them in mind for the next time I try to make one, hehe.
Nancy ♥ exquisitely.me
Thank you x
Canva is definitely the way to go when it comes to making an easy media kit. I recently got mine done and was surprised at how simple it turned out to be. I have never looked at the blogger resources you listed though and will definitely have to check it out!
Hope you find them helpful!
Great job Jenny. I haven’t put together a media kit yet because I don’t think I’m there yet but I’ll definitely keep these in mind when I do. I’m trying to improve my DA and views first. But I absolutely love this.
Hope it comes in handy when you do! 😌
Handy post! I do love Canva 😀
Rebecca | thediaryofrebecca.com
It’s great x
This is brilliant – I’ve never even thought of making a Media Kit, but this sounds great. Thank you for sharing.xx
You’re welcome 😌
I was just thinking about this subject and didn’t know where to start to create my own media kit. I never thought of Canva, and I use it every day. Doh! Thanks for sharing.
Haha, well I’m glad you found this post! 😌
this is such a helpful post jenny! i’ve been meaning to make a media kit for a while now but just have never got around to it. I love that you used canva to create it, it’s amazing how much you can make on that site. A few months back I made a sign for a sale we were having at my job and all my co-workers were blown away by it, thinking I had some special web design software. i would truly be lost without canva! lol xx
mich / simplymich.com
You can literally make anything on Canva it’s so good!
I created my first media kit in January this year, but never sent it out to anyone. I think it definetly needs a re-haul! I think i used canva and my free editing software to make mine, but definitely going to look into Dana Nicole’s tips and tricks!
Thank you for sharing 🙂
You’re welcome 😌
I never thought of using Canva to make it! I created one from scratch in InDesign and it’s quite a pain to update it regularly
It’s definitely a pain to update it! But it’s fairly easy to do with Canva 😌
Thaks for this one Jenny. I am about to make my first Media kit and was struggling at what to put in. I have a great record at writing great CV for people so that might help me in creating a good Media kit even thought they are a different thing. I find your tips usefull and will take your advice when making mine 😁
Hope it goes well! 😌
I use Canva for everything 🤣
It’s such a good site x
Canva is actually the best! I use it for a lot of my blog graphics. This post has definitely inspired me to update my media kit. It really comes in handy when reaching out to brands/businesses. Great post!
Sure does 😌
I’ve just started to use Canva – with Adobe Photoshop – to update the shockingly amateur images on my website (which, yes, were made using Paint 🤦♀️)
Ah I still use paint on occasion! It’s a classic 😂
Yes, it is still useful sometimes!
This is so helpful! Have bookmarked this post so I can start mine when I get a free moment. Such a great post!
Thank you! 😌
Thanks for sharing this! I need to update mine xx
You’re welcome x
I couldn’t imagine blogging without canva. It’s amazing! I made my own too and as you said, it’s so convenient for updating stats and I love that you can make them ‘on brand’ with your design x
I wrote a post like this too and it’s so easy to create your own isn’t it – Media Kits are so vital x
They sure are! It’s surprising how many people aren’t aware of how important they are but more posts like this will hopefully help!
Very helpful. Saved it to Pinterest.
Thank you very much x
Great post Jenny. I need to update mine, I also made on Canva but didn’t realise was templates so will definitely look at updating this way. Love the ease of Canva and how professional you can make documents look. Great tips too 🙂
Oh totally even the free templates can look so progressional!
It’s probably bad that this isn’t something I’ve ever really considered before. I definitely should. You make it sound so easy doing it this one. I’m signed up for Canva but as of yet, haven’t really done much on it – I keep trying it for Pins but haven’t figure out the best way yet, oops. This is great advice, thanks!
You’re welcome! Canva can take a bit of getting used to but have a play about with it and you’ll soon get to grips! It’s so much fun designing things when you get into it 😌
I’ve used Canva to make mine too – so easy x
It sure is x
I always use Canva for mone, so easy to use xx
It sure is x
So helpful and i wish to get into this area. Saving this link 🙂
You’re welcome 😌
This is so helpful, I wish I’d have had this guidance before I made my own media kit. I love Canva and use it a lot but I’ve not heard of the Blogger Blueprint yet so will be checking that out, thanks!
Soph – https://sophhearts.com x
Dana is fantastic for blogger resources!
Jenny you are saving the day for me over here! I am in dire need of making a media kit, and I did not even think to use Canva. It makes so much sense! Bye hard to work with Word. Thank you so much for sharing this!!
You’re so welcome! 😘
I actually LOVE doing things like this but then again, I have really been into graphic design, many years ago I used to get paid to do it too. Canva is awesome though, I think I use it nearly every day. I even did a Rates Card to along with my Media Kit, just in case I get asked. Such a great post though for anyone that hasn’t yet made a media kit or wants to design a new one. 🙂
Sarah 🌺 || Boxnip || Latest Post
Ooh a rates card is a fantastic idea!
Ok so I feel even more lost in this crazy world of blogging then before if that is even possible! I have the personal plan on WordPress I know if I want to use plugins etc to get my blog out there i will have to upgrade.First of all I didn’t even know that a media kit was a thing so genuinely thank you for this post! Secondly (and I hope I don’t come across as really stupid when I ask) where exactly do I put/ place or publish this media kit once I have created it? Thank you so much cant wait for your response!
Sorry for the late reply to this. It went into my spam folder for some reason! And yes you’re right, to use plugins on a WordPress plan you’ll need to have the business plan. And I wouldn’t publish my media kit anywhere – it’s just saved on my laptop handy for when I pitch to brands or to send to any brands which ask for it 🙂
Thank you!! Literally saving this! I really need to create a media kit ❤️
You’re welcome! 😌
Literally bookmarking this! SO HELFPUL. Thanks, gf <3
You’re welcome! 😌
I love the how Canva has so many free templates bloggers can use. I have not created my kit yet but I know that Canva has great templates I can use. Thanks for sharing.
Absolutely 😌 There’s some lovely free ones on there!
I loved it and it was so useful as I’ve been meaning to write one myself! Thanks x
You’re welcome 😌
I use Canva for all of my blog posts to make my Pinterest graphics and I love it! I’ve made a media kit before and really liked it but it definitely needs an update! Yours is really great, I will be coming back to this post when I update mine x
I make my pins on canva too – you literally can’t fault that website!
I’m pinning this so I can refer back to it. This is such good information! Thanks so much for sharing this. 🙂
Thanks so much for sharing! 😌
Great post. I have saved it so I can reference it when I am actually ready to make a media kit. I never realized it can be done on Canva.
Thank you 😌 Hope it comes in handy when the time comes to make one!
I love Canva already for creating pins but I hadn’t thought about using it to create a media kit! It’s something that I know I need to think about, but keeps getting put off; I keep on making excuses to myself about being too new to need one but surely it’s better to get on and make one and keep updating then need to frantically put one together from scratch in the future?
It’s helpful knowing what to include! Thank you 🙂
Absolutely! Even if you have no intention of using it just yet, they’re always handy to have just in case!
Great post Jenny. I’ve seen so many great, paid for, media kits out there. But have been put off as stats can and do change, so it’s a lot of expense to change them constantly. Canva is a great idea though! As I’ve been asked to provide a media kit a couple of times.
Absolutely! Making your own makes it so much easier to alter it whenever you need to – stats change SO often!
This is such a helpful guide! I love Canva, it’s so easy to use. I’ve been meaning to make a media kit for my blog for years but have never got round to it
Thank you 😌
I have bookmarked this, such a wealth of information and support x
Thanks so much Debbie!
You always write exactly what people need xx
That looks so great. I’m gonna share this post with anybody looking for one.
Thank you, much appreciated 😌
Great tips Jenny! I think it’s so important to have a media kit ready to go. I only created one last year but it’s made pitching to brands so much easier, it’s all there for them in one place. I used Canva too and I was surprised at how simple it was to get started xx
Tiffany x http://www.foodandotherloves.co.uk
They’re so handy to have! Good thing about making one on canva yourself is that you can always update it 😌
This is really useful – as a new blogger you hear all sorts of terms and whatnot being banded around and it can all seem pretty terrifying, but you have made this seem really straightforward and I’m actually looking forward to putting mine together now 🙂 Thank you x
Awh I’m so glad! If you need any help you know where to find me 😌
Thank you lovely. I got your email this morning and I shall send you over some links before the end of tomorrow <3
It looks really good!
I also created my media kit in Canva and have made some designs on my freebies page that people can download and use 😊
Love Lozza xo
It’s such a good website! And thank you 😌
It looks great! I have no need for one but I certainly use Canva a huge amount! I love it x
It’s great for graphics x
It is, I’ve been using a few other apps for images but I always go back to Canva to create.
Great post, I have pinned in case I ever need one x x
Loving your tips darling, your media kit looks fab! 🌸💜
With love, Alisha Valerie x | http://www.alishavalerie.com
Thanks very much! 😌
Thank you for sharing this Jenny! I haven’t thought about
media kits for bloggers and would gladly do one for sure. This is so helpful! Thank you for the tips!♥️
You’re welcome, glad you found it helpful and it’s given you something to think about! 😌
Already bookmarked! Thanks again Jenny!☺️☺️
Thank you for sharing this! I love this idea and fully intend to do something similar when I have time.
I love canva and all its features! I was always crap at graphic design etc, my partner was the creative one, but canva has given me so much inspiration!
It’s definitely worth having a media kit on hand for when you need it. Canva is absolutely brilliant isn’t it!
Thank you for this post! Like I mentioned earlier I was asked to send my media kit so it’s good to know what to include!
Tales of Belle
You’re very welcome, hope you found it helpful! 😘