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I can’t believe it’s taken me until 2021 and over 8 years of blogging to actually acquire business cards for my blog. Even when I ran my own book touring business back in 2014, I never had business cards. But now I have some and I’ve finally realised the benefit of having them, I would definitely recommend to bloggers to get some of their own!
I was kindly sent 250 business cards from Aura Print to review on my blog in collaboration with this post so before we looking into more tips surrounding business cards, such as:
- Why do you need business cards for you blog?
- What should you include on your business cards?
- Who should you give your business cards to?
let’s take a look at the beautiful business cards that I was sent, the design I chose, the quality and more! I was really impressed with these and for my first set of business cards, I’m very happy with them.
So not long before I agreed to this collaboration with Aura Print, I had actually designed a new blog logo for myself, so I figured this was the perfect time to put it to the test and have it on my business cards. As well as my logo, I was asked what information I want, what design I want, any specific features etc. They really did let me have free reign with the design if I wanted it.
I gave them the information I wanted, such as my blog and social details and the metallic elements as well as sending my logo over but other that that, I pretty much gave them creative freedom because I was intrigued to see what they would do with my limited information.
I chose the metallic on the back but that’s pretty much it and I think they did an absolutely fantastic job with the overall design. The front is simple, with just my logo. But they rolled the colour over onto the back and I ADORE the little metallic touches in the social media logos as well.
There’s everything I need on these business cards but it’s a super simple design yet incredibly effective. I think if anyone saw these cards, they’d be able to relate them to me. Especially with the colour as they definitely feel very “me”. The actual quality of the cards themselves is fantastic. They’re super thick and sturdy and not likely to get crumpled up in someone’s bag!
I am super impressed with the work of Aura Print for these business cards. If I was to change my branding or started a business where I needed new cards, I would 100% consider them again. All my cards came neatly and safely delivered in little plastic boxes (as seen at the back of the first photo) too. It really shows how much effort Aura Print put into their products!
Why do you need business cards for your blog?
It’s important to note that not every blogger will need business cards. If your blog is a hobby, then it’s unlikely you’ll need to fork out on business cards when you have no need for them. But for anyone who is blogging full-time or part-time or who plans to in the future, then business cards are a great option for you.
It shows professionalism
Business cards look professional. There’s not much more to add to this point. It’s just more professional to give someone a business card than note all your details down on the back of a dirty napkin.
It has all your details in one place
If you provide the right information to be put on your business cards, then your cards should have all the details someone needs in one handy little place.
It makes it easier for people to contact you
And by having all those details in one place, it makes it a lot easier for people to contact you on any platform they so wish to. It’ll also save them having to track you down later down the line if they didn’t get given a business card in the first place.
It allows you to expand your reach
You never know who you might stumble across or what connected they may have. So having business cards to hand allows you to expand your reach to different audiences in different places!
Things to remember when designing your business cards
Use a reputable designer
You want your business cards to be high quality and exactly how you want them, so ensuring they’re made from a reputable design company is really important so you know you’re getting the quality for the price that you’re paying. This is where reviews like these for Aura Print come in really handy!
Stick to your branding
Blog branding can be really important and it can certainly extend over to your business cards. If you stick with certain colours, themes or fonts, make sure you’re using them on your business cards too.
Use the back
Make use of the whole card! You have two sides. It’s personal preference of how you want the layout of your card to be but don’t forget to use the space you have available to ensure all your details, logo and branding fits.
Include all your contact and social media info
You should definitely ensure that your blog URL, email address and social media details are on your business cards. It makes it easier still for the person you give it to, to head straight to the platform that they’re interested in.
Where to leave them and who to give them to
I mean, theoretically, everyone is a potential client or business contact before you know them. So for that reason, keeping a few business cards on you at all times in your purse or bag is extremely helpful. Especially for those random and unexpected meetings on the tube or in Tesco! But where else can you leave your cards?
Local establishments are a great place to start with distributing business cards. I personally see a lot of cards on noticeboards at Tesco or even the front window of the post office. The library, a community center or local small businesses would be a great place to start!
In letters and packages
I have received a lot of other people’s business cards in the past from packages or things I’ve bought from online business – or even eBay! If you sell things online, then pop your business card in the package. If you run a giveaway and have to post something out to someone, pop a business card in the parcel!
If you’re a blogger and attend blogging events, then this is a great place to leave some business cards. You might meet business owners at these events or are able to give one to the establishment the event is held in.
Anyone who seems interested
The amount of times people have asked me what I do which I’ve tried to explain and then they’ve asked what my blog is and I’ve had to painstakingly sit there and recite it to them, inevitably ending with,
“Neverland, like where Peter Pan lives. Not the Netherlands”.
So business cards makes that interaction a whole lot easier, swifter and much less cringe. For anyone that seems interested in your blog, whether you’re chatting with your nail technician, an old friend at a social get-together or someone in the queue at your local Starbucks, it’s worth handing one out. You never know who they are, what they do and what connections they may have.