Blogging Advice

A Beginners Guide To Broken Links

I am aware that this could possibly be the most BORING post I ever write. I contemplated not bothering but I asked on Twitter whether a post specifically about broken links would be helpful and the large majority said yes so here we are. Grab some tooth picks to keep your eyes open with, things are about to get reaaaal dull.

Broken Links

Photo by Uby Yanes on Unsplash

I am kidding… I hope. I’ll try and make this as exciting as possible. Like how math teachers try and make decimals and fractions exciting by using various fruits in their examples. I was absolutely rubbish at math so clearly that didn’t work for me.

Anyway, onto broken links. Yay. You’ve probably heard the phrase “broken links” before and it was probably from people moaning about them on Twitter. Heck, it was probably ME moaning about them. Broken links can be a royal pain in the arse. They’re often mentioned alongside things like DA and SEO.

And if you’re new to all of this you’re probably wondering what the heck all these letters stand for and why I’m shouting them at you. If that’s the case, I’d probably start by checking out THIS POST I wrote last year on Domain Authority, why it’s important and how you can improve the DA score of your blog.

If you’re new to SEO, I’d recommend checking out Dana Nicole’s FREE SEO workshop for a decent lesson on the basics of SEO. And once you’re caught up with that, let’s dive into the basics of broken links, an overview of what they are, how they can affect your blog and how to get shot of them.

Photo by STIL on Unsplash

What are broken links?

Broken links are essentially what they say on the tin. A link. That is broken. 

For example: You featured a product on your blog from a brand 3 years ago and linked to that specific product on the brands website. In those 3 years, the brand went bust and shut down their website. Therefore, if a reader clicks onto that link through your blog, they’re not going to get anywhere.

Broken links can be problematic for website visitors, as they’re not able to access the page, product or resource they want.

Reasons for broken links are:

  • The URL was entered incorrectly by the website owner
  • The website removed the linked page (e.g a brand removed the product you linked to)
  • The website no longer exists (the brand you linked to shut down the website completely)
  • Deleting, renaming or moving pages and files and not updating your internal links
  • You can also get broken links from blog comments of people that either A) have incorrectly entered their URL wrong when leaving a comment. The comment will continue to show up but at the same time, they’ve given your blog a broken link. Or B) when it’s an old comment and the blog no longer exists.

Why do they affect my blog?

Broken links can affect the DA score of your blog and your SEO efforts because websites with broken links aren’t considered reliable by Google and search engines. One way search engines rank websites is by crawling your links. If your blog has loads of broken links, that essentially wastes crawlers time and money which could be used on links which weren’t broken, therefore harming harming the rankability on search engines.

Although Google won’t punish you for having a broken link or two. It’s when they start to build up is when it can become bothersome. But the trick is to NOT let them build up, like I did. Rookie mistake.

How can I get rid of them?

Manually: I wouldn’t recommend this, especially if your blog has a lot of posts but if you’re a relatively new blogger with not many posts and can’t download plug-ins then it’s worth doing. Trawling back through your old posts and clicking on anything you linked to make sure it’s a-okay. If not, simply edit the post and either update the link or un-link it completely.

Free broken link checker: There’s free broken link checkers you can use which are really helpful tools. However these free tools usually only show your first X amount of broken links, usually 300 or so. HOPEFULLY you don’t have any more than the limit they show… I did. I had more. A LOT MORE.

Broken link checker plug-in: This is what I use and my life is 10x better for it. If you can download plug-ins, I’d highly recommend searching for “broken link checker” and downloading one which will make your life a whole lot easier!

Pay someone to do it for you: Before I had the plug-in, I did this. Because my broken links were getting so out of hand and I couldn’t do it by myself. Which, FYI, is okay. We’re only human. There’s probably a much more tech-savvy person out there who can fix your broken links much quicker than you can. If you don’t have the time or the skill and have the money to spare, then do it.

Broken links are a pain in the arse. But if you’re serious about SEO and growing your blog then it’s definitely worth learning about – however boring it is. How do you deal with the broken links on your blog? Pin this post for later:


Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.


  1. Hi Jenny I love your article about broken links, wishing you a cheerful day!

  2. your blog is great information, Because i following the your tips today. thanks

  3. Haha Jenny you crack me up. This wasn’t a boring post at all though, sorry to tell you. I use a website although I do always find it a bit annoying about the limit. However I downloaded a broken link plugin and my hosting company told me they don’t like us to use them as they really slow your blog down?! So I never know whether to download it temporarily and uninstall it again after haha!

    1. Oh really, I wasn’t aware of that. I’ve had a plugin for a while and the speed seems to be okay? xxx

  4. I HATE broken links – they SUCK!

  5. I tend to check once a month to see if I have any broken links since I make gift guide posts pretty frequently!

    Daisy xoxo | TheDeeWhoLived

    1. They’re a pain in gift guides!

  6. It’s possible I’ve commented on this post before, but it’s so blooming helpful! I found broken links I didn’t know I had thanks to you!!

    1. So glad this helped!

  7. Thank you for sharing this! Now I’m past the one year mark and I’ve learned a bit more about SEO fixing broken links is now on my to-do list! X

    1. Yay! Glad this helped 😌

  8. broken links are the bain of my life!

    1. I know right!

  9. Broken links are like a never ending chore in the back of my mind alllll the time right now.I foolishly thought that because I don’t link to products that often that I wouldn’t have many and it wouldn’t be a big deal. Wellllll all of those bitches who no longer blog or changed their domain really did me dirty (I’m kidding, kind of…) because I had hundreds. Deleted about half over 2 days which I was quite proud of. Then I downloaded a broken link plugin which apparently doesn’t seem to work because it only ever seems to find a couple but I still have over 100 to deal with when I run a check on an external website so I’m back to trying to delete as many as I can manually. I might have resolved the situation by 2025…x


    1. Crikey! Those bitches 😂😂 Comments are always the worst!

  10. There’s an option I use that finds mine for me without having to do it manually. I think I’d be sick of my life otherwise.

    1. Hahah manually just is like hell on Earth

  11. Thank you for sharing this! This was so helpful! I’ll have to schedule some time to use one of those resources to find my own broken links.

    1. Hope you get around to it soon!

  12. I’m a bit scared to check and see just how many broken links I’ve got 😮 I’ve been meaning to update SEO on posts that were written before my migration to WordPress, & work on broken links at that time. BUT. I’ve been so busy :’) Spring cleaning is nigh, so I’m hoping to crack on with this task soon x

    1. It’s a huge task I don’t blame you for putting it off!

  13. I did a broken link check a couple of months ago and I had about 150! It’s so surprising how many conjure up on our blogs over time! x

    Lucy |

    1. I know! They quickly add up!

  14. I so needed this post as you well know! I think mine are pretty much sorted for the moment! PHEW! xx

    1. Thank god!

  15. I have broken link checker that works wonders for me!

    Love, Amie ❤
    The Curvaceous Vegan

    1. Glad to hear that!

  16. This is a very useful post because many people don’t even realise that broken links can affect their SEO. I use a broken link checker plugin and I receive an email every time a broken link is found on my blog – this way I can deal with it straight away and I never let them build up!

    1. What plug in is this?

  17. Lisa Alioto says:

    it may not be the worlds most exciting topic but it’s one we bloggers need to know about! Thank you!

    1. You’re welcome!

  18. I really need to check my links as haven’t done it in over a year! x

    1. Definitely do!

  19. katy gilroy says:

    broken links are such a pain in the arse! x

    1. They definitely are!

  20. Thanks for this, I hope to get mine all sorted soon

    Nic | Nic’s Adventures & Bakes

    1. You’re welcome, I hope you do too!

  21. I keep meaning to sort mine out, you’ve motivated me! x

    1. Hope you manage to get around to it soon!

  22. […] via A Beginners Guide To Broken Links — Jenny in Neverland. […]

  23. Hmm, I expect I have some broken links hanging around. It is harder to fix links to other sites, since you do not know if the link has changed, but, since old content is often read, it is good to touch up as many posts as you can.
    Thanks for sharing this conscious tip to fixing broken links!

    1. You’re welcome!

  24. nortoncharity says:

    This is such a great post. I didn’t really know that broken links affect your DA. I am very new to SEO and I am trying to figure it out. Thanks so much for sharing all this info!

    1. You’re welcome. Yes, it definitely does affect it, unfortunately!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.