Blogging Advice

Things To Do Before Publishing A Blog Post

So you’ve started a blog and now you’re wondering why a) nobody is reading it, b) nobody is commenting on it or c) why you haven’t turned into Zoe Sugg over night. That last one was a joke but I’m deadly serious about the first two. When we start blogging, we’re so eager to just GET OUR CONTENT OUT THERE that we don’t give too much thought on the things to do BEFORE publishing a blog post.

Things to do before publishing a blog post

Photo by Jacqueline Kelly on Unsplash

With millions of pieces of content out there in the big wide blogging world, it’s hard enough to get yours to stand out. It’s even harder if you don’t take all these little, annoying, things into account and fine tune your content before to hit that big tempting PUBLISH button.

You want your content to be as close to perfect as possible, of course, for all the reasons. More views, more followers, more potential for brand collaborations – the list goes on!

So before you hastily hit publish on your next post, here are some things to do before publishing a blog post:

Disclose if necessary

Probably one of the most important things to do before publishing a blog post right now is ensuring everything is disclosed correctly. That means if any money has changed hands, if any products have been gifted or if any of your links are affiliate links. Not breaking the law is cool, yo! And you can find out more information about this here.

Write a catchy, click-able title & SEO friendly title

We’ll get on to SEO in a minute but later on this year I have a WHOLE POST about writing catchy blog post titles that I’m really excited to share because this is a BIG ONE in how your content is viewed and clicked on. Or, sometimes, not clicked on. The title really can have a huge impact so take a few extra minutes to think about whether YOU would click on your title if you saw it on your feed.

SEO optimize your blog post

Yeah, I know, boring, boring. But important. Not ALL blog posts have to be SEO optimized. Don’t make the mistake of thinking they do. Some topics just aren’t made for SEO and won’t get much, if any, benefit from it. But a lot do: recipes, how to’s, blogging tips, self care advice – all that good stuff. So where you can, SEO optimize your post before you hit publish. The Yoast plug-in is my favourite for this! For additional help, you can use this on-page SEO checklist.

Categorize your blog post

I find it so much easier to navigate a blog when everything is categorized, “books, food, music, beauty” etc. If you’ve had a look at my menu up top, you’ll see that my blog is categorized into all my most talked about topics. I like to make sure all my topics are grouped together for the sake of readers, which I think is the case for most blogs now but if you haven’t categorized your blog posts yet, pop that on your to-do list!

Link back to your old posts where you can

This is great for SEO and recommended for you to do when you use the Yoast plug-in but I think I did this way before I even knew what SEO stood for! Linking through to relevant content is not only great for SEO but helps readers stay on your blog for longer – which is great for your bounce rate!

Create pins for your blog post

Pinterest is everything right now for blog traffic, so creating pins for your blog content is definitely something you need to be doing before you publish a blog post. If you’re as baffled by Pinterest as I used to be, I’d highly recommend the Pinterest With Ell course (aff) – it totally helped me understand how Pinterest works as a search engine and how too get blog traffic from it.

Proofread

This is where I definitely need to take my own advice! I’m fully aware that there are usually a number of typos in my posts; not necessarily spelling mistakes because I’m a fairly good speller but but silly, dumb-ass, typos which are from my own carelessness. It doesn’t hurt to re-read your own post once or twice to ensure there aren’t any.

Preview beforehand

The preview option is a great tool because it helps you ensure that everything is where it should be. You know on Microsoft word when you move a photo like 1 mm to the left and the whole damn page changes? Well I like to preview my posts before I publish them to make sure I haven’t done anything silly and made all my photos turn upside down or something.

Do you have anything to add here? What else do you make sure you do before you hit “publish” or “schedule” on a blog post? Let me know!

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112 Comments

  1. Thanks for this! I’m new to the blog scene and honestly I’ve been struggling with it all!

  2. […] Things To Do Before Publishing A Blog Post […]

  3. Great tips. I like to proofread my posts a day or two after I’ve written them so I’ve a clearer look at them!

    Lauren | http://www.laurenyloves.co.uk

    1. That’s a great idea!

  4. Good advice, I all ways have a read of a post before, I publish, but sometimes errors slip in

    Nic | Nic’s Adventures & Bakes

    1. Inevitably they do!

  5. There’s so much to check before publishing a blog post! I like to preview the post also before I hit the publish button as there’s always something that doesn’t look right and needs to be changed! x

    Lucy | http://www.lucymary.co.uk

    1. Haha yep there’s always something in the wrong place isn’t there!

  6. This blog post is everything! It is so important that we consider different factors before we publish, so that we don’t need to make changes after the fact. I need to do a better job at using Pinterest for my posts! Thanks for sharing!

    Nancy ♥ exquisitely.me

    1. Absolutely 😌

  7. So apparently I’ve already liked this, which means I’m assuming there is a comment in amongst the other almost 100…but as I’ve just been reading it again, I’m commenting again! I hate thinking of blog titles so probably need to change up mine more than I do I just get stuck. I did recently just do a massive categorising session for reviews (it took a while) and I’m starting to get better at including pins. So…now just to tackle the rest of the list! Great post!

    1. Haha it’s a repurposed post from a few years back that’s why 😌 I have a really long post about titles coming which you might find useful in that case!

      1. Ooh in that case I’m looking forward to it – they’re the part I hate!

  8. Thanks for posting such a useful info. Great to know about Pins for blog post.

    1. You’re welcome!

  9. Really helpful post! It’s always good to have a checklist like this to make sure we’ve done everything.

    1. Thank you 😌

  10. Great advice! I’ve certainly taken these to heart compared to my first few months as a newbie in blogging – checking, double-checking and re-checking before you publish is the BEST thing you can do to make sure everything’s fine and sorted. Thanks for making it so clear and simplified! 😀

    1. Thank you 😌 And I totally agree – it doesn’t take long either. You might as well be sure and make sure everything is as perfect as possible.

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