Blogging Advice

How To Increase Your Blog Following: 6 Easy Methods

A few years ago now, I started taking note of my blog stats. I like numbers and watching them grow. It keeps me motivated and helps me to know that I’m clearly doing something right and on the right track. I think that’s the case for a lot of people and there’s certainly nothing wrong with that. The increasing numbers are a JOY to watch and still give me a buzz today. That’s why I wanted to share how to increase your blog following with you today.

How To Increase Your Blog Following

Photo by Natanja Grün on Unsplash

I’ve been blogging since 2013 (ah the good ol’ days) and back in 2018 was when I started to really keep track of the NUMBERS. In the middle of 2018, I hit 5,000 blog followers, which was 5 years into my blogging journey. So that averages out at around 1,000 followers a year. A pretty decent amount and pretty steady growth.

Then at the beginning of 2020…

I hit 10,000 blog followers.

That’s another 5,000 followers in 1.5 years. Say whaaaaat. I know, I don’t really believe it either but here we are.

I gained the same amount of blog followers in 1.5 years than I did in 5 years. But HOW? No, it wasn’t luck. No, it wasn’t chance. It was hard bloody work and making those effective changes to my blog and my approach which brought about this mega growth. So today I’m going to share 6 of the basic ways of how to increase your blog following which ACTUALLY WORKED for me.

To be totally honest, it’s not what I expected to happen. I never anticipated this growth. But something obviously clicked and here we are. I even wrote a whole eBook dedicated to growing your blog following, which contains a lot of extra, handy information and resources if you REALLY wanna get stuck in!

Before we get into the advice, here’s a quick image that I took a few years ago (mind the quality, I had a REALLY shite camera!) which shows how I used to keep track of my stats and how many followers I had at that time (2018):

Right, now that’s all out of the way, want to know how to increase your blog following? Well here’s the exact changes I made to sent my blog followers sky-rocketing:

Consistency

I think one of the main differences is that my consistency improved tenfold. I have a blog schedule, a spreadsheet to keep track of all my blog posts and social media promotional posts and I STICK TO IT. Without fail. It was only when I started doing this and stopped posting sporadically that I noticed a real increase.

How to help with consistency? Schedule posts in advance. Bank a bunch of posts which are ready to go for say, the following month. This way you don’t have to worry about churning out a post the morning it’s due up and it takes a LOT of the pressure off. I will advocate for scheduling in advance until I’m blue in the face.

Scheduling tweet regularly and every day

Regardless of how tedious I find it, scheduling tweets and promoting my posts on the reg has helped massively. Did you know the average life span of a tweet in around 18 minutes? Say you promote your blog post ONCE on Twitter, that gives you readers 18 minutes peak time to see it. After that, they’re less and less likely to do so.

So not only with scheduling tweets help with blog VIEWS, it’ll also help getting your blog out there and for more people (people = potential followers) to see it. Don’t be afraid of “over-sharing” on Twitter either – if the average life span is 18 minutes, trust me, you’re not over-sharing.

How do I schedule my tweets? I use the free version of Buffer to schedule tweets for that day. When I have a NEW post up, almost all of my promotional tweets are promoting that post. If I don’t, then I promote a variety of my old posts. Plus my eBooks, my advertising packages and any affiliate programmes (such as Pinterest With Ell – highly recommended!)

Photography

Let’s just get this out of the way… I hate taking blog photos. I hate it. BUT, what I’ve learnt is that humans are visual creatures. We need something to draw us in. The easiest thing for that? Photos. Now, I definitely DID improve my photography. It’s nowhere near the standard of others but compared to what it used to be, well, call me Picasso.

But when I can’t take photos or I’m writing a blog post like this one where I wouldn’t know WHAT photos to take – I use stock photos. Which are totally okay to use as a blogger and don’t let anyone tell you otherwise. Basically what I’m saying, is just take a minute to actually CARE about how your content looks.

What to do if you hate taking blog photos? Finding a “style” that works for you is helpful because it cuts down the thinking time when it comes to arranging the photo. Accumulate some props which are easily accessible and you know look nice in photos. And don’t compare yourself to others! And use stock photos, which we’ve covered.

How I Increased My Blog Following

Find what does well

Another great tool for how to increase your blog following is finding what does well for you and your audience. For example, blogging advice style posts – like this one! – always go down really well. So I started using that information to my advantage.

How do I do this? Hop onto your stats (e.g the WordPress stats page on the app – if you use WordPress – I’m afraid I don’t know how Blogger works with this) and check out your “monthly” views. It’ll tell you which were your most viewed post/s on any given month. If you start to notice a pattern (e.g a book review is always the highest viewed post) then take note.

Get involved – be social

You have to be active in the blogging community. New followers and like-minded followers are everywhere but you’re more likely to find them if you’re actually social. It’s called SOCIAL media for a reason. If you don’t put yourself out there, be heard, talk to people, make friends and offer opinions – how is anyone going to find you? How to increase your blog following goes further than just your blog.

How do I do this? There’s plenty of ways to do this which will benefit different people. A few are; joining a comment pod, taking part in Twitter chats, taking part in comment threads, joining blogging Facebook groups, just simply talking to people on Twitter.

Be passionate

When you read a blog post, you just know if the blogger behind it doesn’t give a shit about what they’re writing. Honestly, you can tell. Passion shines through. Not just in blogs, in anything. If you’re writing about something you love, are enthusiastic and passionate then I believe you’ll attract those like-minded people (as well as putting the hard-work in!)

Please don’t just write about something because everyone else is. Because it’s “cool”, when you really don’t care. Because if you don’t care, your readers won’t either. So even if that means writing LESS posts, then so be it. As long as you implement all the above and are PASSIONATE about what you’re writing, it’s all good.

Phew, that was a long one! I hope this gave you some insightful tips on how to increase your blog following naturally and authentically!

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190 Comments

  1. Love this post, it was so helpful xx

    1. Thank you 🙂

  2. I really, really need to work on my consistency. I’m always finding excuses not to knuckle down and get it done, but seeing how much you’ve grown is definitely the motivation I need to get my sh*t together! I’m feeling really inspired and passionate about blogging just now, it’s just the whole ‘getting it done’ thing. I’m gonna be thinking ‘What Would Jenny Do?’ from now on haha! x

    1. HAHA! That’s made my day. I’m glad you’re feeling motivated at the moment because I just love love love your blog and you could grow SOOOO much more! xxxx

  3. Your blog follower count is amazing!! Well done!

    1. Thank you x

  4. I’ve found it so hard to keep consistency in recent months but it defo does fall in line with growth!
    Rosie

    1. It really does, it’s pretty much my number 1 tip!

  5. Congratulations on 10,000 followers! There’s some really great tips here. It might sound like a stupid question but are your followers all from one platform or are you counting multiple platforms? And what platforms are you counting followers on?

    Lauren | http://www.laurenyloves.co.uk

    1. Not a stupid question at all! Those 10,000 followers are all blog followers, who follow my blog via WordPress.

      WordPress and social media combined, it’s around 24,000 followers.

  6. Some really great tips here! I definitely think being passionate and consistent are huge contributing factors. Although this post has made me realise that I never keep track of my following and only ever really monitor views x

    Sophie

    1. I mean the follower count isn’t the most important thing in the world to keep track of for sure!

  7. There’s some really useful tips here babe! x

    1. Thank you x

  8. These are great tips Jenny! Being passionate about blogging is so important if you want to gain blog views, I think it shows to your audience that you love what you do! x

    Lucy | http://www.lucymary.co.uk

    1. It certainly does! 😌

  9. Scheduling tweets is a real nuisance to do but so worth while and beneficial.

    https://littlemissmelanie.com/

    1. I agree, I bloody hate it!

  10. Just created a blog,your tips are very simple and informative, thank you! 😊

    1. You’re welcome!

  11. Increasing my blog following is one of my biggest resolutions for 2020, so I found this post extremely helpful and informative! Consistency and promoting my blog are two things I really struggle with because I often don’t have the energy to do anything productive after I get back from work. Weekends are the only time I can take some photos for my blog, but it can be hard when the weather is miserable and there isn’t much light to take photos inside. Still, I’m determined to make more effort to grow my blog this year and I will definitely bookmark this post for future reference – thanks for sharing!

    Dominika | Into the Bloom

    1. Really hope you find these tips helpful when you put them into practice! If you don’t have much time for promotion, I’d suggest scheduling your tweets on the day – doing 6/7 tweets in the morning when you wake up, should only take you about 10 mins!

  12. […] your content to be as close to perfect as possible, of course, for all the reasons. More views, more followers, more potential for brand collaborations – the list goes […]

  13. I’m trying to work so hard on my blog content at the moment, but I’m struggling with work!

    Love, Amie ❤
    The Curvaceous Vegan

    1. You’re doing amazingly for juggling both!

  14. I need to start scheduling tweets! x

  15. katy gilroy says:

    such handy tips here I need to really focus on my blog this year haha it gets left out with all my freelance work! x

    1. I’m not surprised! It’s amazing you keep on top of everything!

  16. Boss Babe Chronicles says:

    That’s a huge milestone, congratulations! I absolutely despise scheduling tweets but I need to get over it and start getting serious about it!

    1. Hahaha oh I know, me too. I hate it with a passion!

  17. These are all amazing tips. Scheduling is such a big help. When I’m feeling motivated I try to get as many posts written up as I can so at least I know I’ve got stuff ready to go in the coming days/weeks xx

    Tiffany x http://www.foodandotherloves.co.uk

    1. Yess that’s a great idea x

  18. Scheduling tweets is my most hated thing but definitely the most beneficial. I really need to get back into it again xx

    1. Same, same, same! It’s so boring!

  19. Thank you for this! I keep telling myself I’m going to start tackling my blogging to-do list…this time I actually mean it!!

    1. Haha good! x

  20. Thanks for sharing this good advice. I will certainly print this article for future reference as I would be keen to increase my blog follower numbers. Would you say that Facebook groups are still very helpful as I’m not on Facebook currently?

    1. Facebook groups are helpful if you’re active and want to socialise for sure x

  21. Absolutely loved all of these tips they are all so useful. I’m really trying to improve my strategy this year and improve my blog posts. Great post as always 💗

    1. Thank you! Glad you found it helpful x

  22. Millie says:

    These tips are really useful and I even wrote a few of them down to start taking action on. Thanks for sharing Jenny 🙂

    1. Glad to hear it! x

  23. These are all really good tips! One of my goals this year is to be more reflective and spend more time analysing my successes and not-so-successes, so I think identifying patterns like you’ve suggested is a good way to go about this.

    1. It really is – I hope this helps for you! It’s also really interesting seeing the results! x

  24. I really needed this post, currently my blog is on its way out, or so it feels.

    I have so much passion for it but so little time currently to dedicate to it. My brain is constantly whirring with ideas but having time to put those down is near impossible.
    My pinterest had really built up over Christmas and the traffic coming in was great but my audience has dropped by half, despite not changing how I use it.

    As always you inspire me and help me to find my focus so thank you x

    1. Nooo don’t you dare! Your blog is wonderful, as always. Certain things work sometimes and then don’t – it’s weird but it’s the same for me. If the passion is there, that’s all that matters. Concentrate on the time management and everything else will fall into place <3

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