Blogging Advice

Advertising For Bloggers: Everything You Need to Know

I’ve been blogging for 7+ years and I’ve been offering advertising for bloggers for around 5 of those years. A lot of bloggers have started offering advertising packages for bloggers lately, which is great. And I can imagine the more that do, the more will want to. Offering advertising packages does require some level of thought and planning though, so for anyone who thinks they might be interested in offering them in the future, here’s some advice for you.

advertising for bloggers

Photo by Uby Yanes on Unsplash

Research advertising packages + legal stuff

I don’t do anything without doing a shit ton of research into it first and this was no exception. You can benefit so much from not jumping into something and actually taking the time to learn the in’s and out’s of it first beforehand. Remember, if you’re going to be offering advertising packages for bloggers, you’re going to be earning money. So you’ll have to look into getting yourself registered as self employed eventually.

This isn’t a *if you fancy* point, it’s law. So don’t sleep on this. In terms of other research around advertising packages, I’d see what other bloggers are doing and what they’re offering. Perhaps even buy an advertising slot or two with someone else to see how it goes for you, make note of the results and go from there.

Know what you want to offer in your advertising for bloggers

Since starting to offer these packages on my blog, the actual package itself has changes multiple times. I started off with different priced “tiered” packages – which became far too confusing. I then scrapped that and came up with something else that again, didn’t work for me. What I have now I really like but it took me a while to get there. Really think about the package that you’re offering.

So don’t be scared to chop and change your advertising packages if you’re finding they’re not working for you. And I’d also HIGHLY recommend trying to offer something a little different from everyone else – make your packages stand out from the crowd! I recently started offering a premium packages, which includes a feature newsletter for each holder. Which I’ve not seen anyone do before!

Think about what is realistic in terms of pricing your advertising slots

Something you need to think about is your pricing in comparison to your stats AND other bloggers with similar sized blogs to you. Sometimes these don’t correlate; I’ve heard of bloggers charging a LOT for an advertising package with minimal stats or “bigger” bloggers charging very little. You need to do the math.

If they’re for other bloggers, they need to be affordable. But you also need to take into considering the amount of time it takes to plan and schedule everything for your advertisers on a monthly basis.

Have “just in case” procedures in place 

Things go wrong in blogging. We all know that. So having some procedures in place in case of that is usually a good idea. For example, I had a bunch of advertisers on my blog around September a few years ago. But halfway in, I had an absolutely terrible month and I didn’t blog for weeks, therefore my blog wasn’t getting as much traffic so it wasn’t fair on the current advertisers at the time. So I offered them a free month to make up for it.

Ask yourself if it’s worth it 

Having advertisers on your blog is cool and it has lots of perks but ask yourself before you start if it’s really worth it and whether it will really benefit you and/or your blog. It’s a lot of extra work. It takes quite a bit of time to get all the tweets, the posts, the Facebook shout outs and whatever else set up for the month ahead. Do you have time for that? Weigh it up before throwing yourself in.

Those are my tips for bloggers who are considering offering advertising slots on their blog! Have you found these useful? What tips would you add if you offer them already? Have you ever bought an advertising slot before and if so, did you find it beneficial? Let me know in the comments!

Want to advertise with me? Check out my advertising for bloggers page here!

83 Comments

  1. I have seen the packages on your blog. It’s something I have thought of offering but I don’t have other social media to promote on

    1. You definitely need social media to make the most of advertising packages.

  2. I have been thinking of starting advertising slots within the next few months, so these tips are super helpful! I need to figure out if I’ll have the time and how I will plan out the content promotion, but I’d love to do it one day 🙂 c

    1. Glad these tips helped!

  3. Lisa Alioto says:

    Love your tips Jenny – spot on!

    1. Thank you 🙂

  4. Thanks for talking us through the cons as well as the positives!

    1. You’re welcome 🙂

  5. Super helpful! I’m trying to wrap my head around all this stuff and this makes it easier for sure

    1. I’m glad 🙂

  6. sunshinesarahxo says:

    There’s definitely a lot that goes into it for sure I never quite realised myself!

    I have advertised with you in the past so i know first hand how good it can be for a blogger as well as how much work you put into it 😍

    Thnx Jenny! Xo
    Sarah
    https://www.sunshinesarahxo.com/2020/07/farmhouse-harrogate-reopens-after-covid.html?m=1

    1. Thanks Sarah!

  7. Thanks for the tips! As a newbie this is something I’ll be looking at in the future when I’m more up to speed on blogging and I’ve established my brand.

    1. Great to hear!

  8. Daisy says:

    These are amazing tips, lovely!! As someone who has advertised with you multiple times, I can vouch that your package are brilliant!

    Daisy xoxo | According To Daisy

    1. Awh thanks Daisy!

  9. aimsysantics says:

    This is something I have never really looked into before, but these tips are great. I don’t think I really understood what goes on behind the scenes of offer advertising, especially registering as self-employed if you start making a lot of money from it.
    Really useful post!

    Aimsy xoxo
    Aimsy’s Antics

    1. Thank you! Yes the self employment point is so important!

  10. Lisa Alioto says:

    These are great tips – this is where I failed as a blogger! I really could have used this guidance when I had my own active blog! Thanks for sharing – maybe someday I will revive it 🙂 (Now I blog for another entity)

    1. You’re welcome!

  11. This is a really helpful post! I am offering advertising slots and there is a lot that goes into it but I am excited to take on the challenge. It is crazy that people don’t think they need to be registered either. Thank you for these points, I know it’ll be eye opening for a lot of people

    Em | http://www.loveemblog.com x

  12. This post is really informative, Jen! Thank you for sharing this 🙂

    1. You’re welcome!

  13. I have seen so many advertising packages spring up and, while I do not think I will be advertising, I love the points you cover in this post. The best advertising packages are indeed ones that stand out and offer something new so it is worth it to think as much about that as it is to cover the legal aspect of it. 🙂

    1. Definitely agree!

  14. Such amazing tips Jenny! Thank you for shading! I’m looking at trying to get an advertising place in the next few months ☺️

    1. For yourself or offering them to others? If it’s for you, I have availability in November!

      1. Ooh!! I’ll get in touch in twitter for more information! Thank you!

  15. This is such an informative post, I’ve never really thought about all the complexities of it all! Thanks for sharing x

    1. Yeah there’s a bit to think about!

  16. This is such an informative post Jenny! Offering so much good advice as always! x

    Lucy | http://www.lucymary.co.uk

    1. Thank you lovely 🙂

  17. Amber Page says:

    This is such a great post Jenny! I was literally thinking about offering an advertising package this morning so this post was a god send to me!

    Amber – The Unpredicted Page

    1. Wow, divine timing!

  18. Lamara Travels says:

    I’ve been thinking about advertisement as a long term investment for my blog, I’m nowhere near ready yet but this has given me something to think about, thanks

    1. You’re welcome!

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