Blogging Related

Stock Images: Should Bloggers Be Using Them?

Throughout the entire month of July, I used stock images on my blog. I didn’t advertise it, I kinda just did it as a mini-experiment to see if it would affect anything like views or followers *pssst, it didn’t*. And I’ll let you in to a secret. I hate taking blog photos. Loathe it. Despise it. My blog is much more information focused so unless I’m reviewing a product or have been gifted a hotel stay, I don’t reaaaaally need to take my own photos.

Stock Images

And last month, I just decided not to. Could it be down to laziness? Yes, absolutely. But it’s also down to the fact that my photography isn’t my skill, writing is. My main aim and goal is to create informative, useful, uplifting and relate-able content to my growing following. And I’m going to assume that’s why you’re here too?

So today I wanted to talk about stock images. And the use of them as a blogger. Should we be using them? How should we be using them? When shouldn’t we use them? Because I always see a bit of negative chat every now and again about bloggers using stock images. If they’re not your thing, cool bro.

But here’s why I personally loveeeee stock images and where you can find them yourself!

Where do I find free stock images?

There’s plenty of sites to use, a lot I’m probably going to miss out here but I’m just going to go through a couple of my favourites and ones I’ve used in the past to get you started!

Unsplash: Without a doubt, my favourite site for stock images. There’s such a huge library of amazing images by incredible photographers, that you’re bound to find something suitable in relatively little time. It also gives you a handy automatic copy and paste action so you can easily credit the photographer if you want to!

Ivory Mix: This is a great website, which you’ll have to sign up for to receive the images. But it’s totally free and then you’re able to download full sets of images and save / use the ones that are relevent to you!

Pixabay: Probably my least favourite of the bunch but it’s one I’ve used plenty of times in the past and is certainly a handy website to grab free stock images for your blog! I don’t usually find as much variety on here as the likes of Unsplash.

Why should I use them?

Right, now we’re into the nitty gritty. Why should you use them? Well, you don’t have to use them. If you’re good with a camera then crack on – there’s plenty of bloggers who’s photography I’d much rather stare at than a stock image. But my main reason for why you should use them is this…

It gives you more time and less stress to create what matters to you

Like I said, I hate taking blog photos. As much as I’ve tried to kid myself that I enjoy it, I just don’t. And that’s okay (it is perfectly OKAY to not like every element of blogging…) but I adore creating content. I’m constantly brimming with ideas for blog posts and thinking of things I want to share with my followers.

What I don’t adore is the stress of having to take blog photos which I don’t enjoy doing and I know I won’t like then having to edit them and stare at them for eternity. Knowing I can do a quick search and find a gorgeous stock image to use in my post instead takes away that negative element of blogging completely.

And as an added bonus, it also gives you the chance to support another creator! Win, win.

Stock Images

How should I use them?

Stock images are great but you can’t just use them willy-nilly (hehe). So if you’re diving into the world of stock images, here some things to remember:


Using someone else’s content can come with a lot of legal implications if done incorrectly. Thankfully, most free stock image sites, like the ones I’ve mentioned here give you commercial use for all of it’s images. Commercial use means you can use the images whenever and wherever you like – in your blog posts, on your products, social media, birthday invites, whatever.

As long as images are available for commercial use, then you’re all good to go.


Again, with commercial use images, you’re not legally required to credit the photographer. But if you want to, you can. It’s a nice gesture and will also help the photographer gain some exposure. I’ll admit, I don’t always credit the photographer because sometimes I download images in batches. But I do when I can.


If your blog has a theme or you’re knuckling down on your branding (which I’d highly recommend!) then even if you use stock images, you’ll still want to stay in theme with your own brand. Which can sometimes be difficult if the photos aren’t your own.

But there’s certainly ways around this. If your brand sticks to 1 or 2 specific colours, then try and find stock images predominantly with those colours. If you want a lot of flat lay images, then just typing in “flat lay” into the image sites will bring up a bunch of images relevant to you.

Don’t be misleading

By this I mean, don’t pass a stock image off as your own or any products featured within a stock image as your own. Even if you’re using the image legally, you won’t be staying true to your followers and you’ll be misleading them.

Use your judgement

Stock images won’t be suitable for every post, every topic and every blog. For posts like this one, a stock image will do just fine. Same for my post about DA last month. But if you’re working with a brand, have been gifted products to review or been invited to stay somewhere, stock images probably aren’t the way to go. Unless a previous agreement has been made between you and the brand and you’re both on the same page.

So as you can see, I’m a fan of stock images. I don’t think there’s ANYTHING wrong with using them and a blogger will know if it’s a good idea or not for their blog. I love them. Do you? Do you use them on your blog? What are your reasons for doing so / not doing so?



  1. […] honestly, I despised taking photos. Even on my blog, you’ll have noticed I used a LOT of stock photos last year. And whilst there’s nothing wrong with that, I started experimenting with my […]

  2. […] Related: Stock Images: Should Bloggers Be Using Then? […]

  3. Bethany Jane says:

    I don’t think there’s anything wrong with stock photos at all (as long as they’re legal of course!) and I’m always confused by the snobbery that seems to exist around them in the blogging world. I’ve used them a couple of times before. I absolutely HATE taking photos, they never look good and I just dread doing it, so in the future I would definitely use stock images again!

    1. Oh my god but your photography is literally one of my favourites! Funny how we have such a warped view of our own work isn’t it. Although you can still be good at photography and not enjoy it at the same time, so fair enough!

      1. Bethany Jane says:

        You’re so lovely Jenny x

  4. Daisy says:

    I’ll admit that you actually converted me to use these kinds of images in some of my posts! My mental health prevents me being able to take photos so stock images really help!

    1. Glad I could help!

  5. I use images from Pinterest sometimes but always link the source x

    1. As long as they’re available for commercial use x

  6. I think it’s up to the blogger. Personally I don’t use any imagery (or post pre-written content) on m site that I have created but I don’t have anything against blogegrs who do!

    1. That’s great that you’re not judgmental about it! x

  7. I hate taking photos. Literally dread it. Constantly have things written and a list of posts 90% finished but need photos. I basically only post recipes and product reviews so I don’t really have much choice other than to pick my camera up. If my content was different I think I’d be tempted to use them though, I don’t think my photos are ever that great and I’d love to be able to spend the extra time working on the writing x


    1. Ugh I feel you! I get why you don’t use stock images though – I’d rather see your own images of your recipes etc x

  8. Mykki says:

    I love Unsplash, but I’m also a huge fan of Pexels. I recommend checking that site out too!

    1. I definitely will, thank you!

  9. I often use stock images from Unsplash if it’s not a product review where I will have taken my own photos. My own photos aren’t bad but being housebound I am very limited if I want to have a photo of outdoors for something etc. 🙂

    Sarah 🌺 || Boxnip || Latest Post

    1. I think your photos are fab! x

  10. When I fist started blogging, I used to use stock images a lot but found that my own content powered lots of the images and vise versa. I also struggled to find good quality stock images – I am going to take a look into the sites you’ve advised so that I can help tp bulk out the right posts with the right images!

    1. Unsplash have incredibly high quality images!

  11. You know, I didn’t realise you can access stock photos for free! I thought you had to pay for them all, oops. I’m the opposite of you in that I absolutely love taking photos for the blog, but my problem is I don’t have a professional camera so they don’t always look as good as I envisage, so I guess that’s where stock photos can come in! I think I’d like to use them so I’ll try some of your suggestions.

    1. Oops! Yep there’s absolutely a TON of lovely free images 🙂

  12. I’ve never used stock images before, but I think it’s a great option that it is there.
    A lot of my posts generally require my own photos for the reviews and what not.

    1. That’s fair enough – always best to take your own if that’s the case!

  13. Great recommendations , thanks for sharing.

    1. You’re welcome

  14. I love this look at the using of stock images, especially free ones. It never seems worth it to me to pay for stock images, especially since I can often find nicer ones for free on the sites here mentioned.

    I am not much of a photographer either, and taking photos does take more time than one might think. If I ever had the time, I think I might take some of my own photos but mix them with stock ones.

    I love writing. 🙂

    1. I’ve never considered paying either – you can find bloody nice ones for free!

  15. I use a mix of stock and my own. I always give credit and now Pixabay will give you the credit to copy and paste. Share the love! Great post

    1. That’s handy! Unsplash do that and it’s really useful 🙂

      1. I’ve never tried Unsplash but good to have another option.

  16. Terrific advice!

    1. Thank you

  17. poofbeegoneblog says:

    Even though I’m not a pro, I love taking photos and have a lot of them. So their quality is not the best, but thats what I’ve been using. I never want a plastic and perfect blog. As I get better equipment, my photos will improve too.

    1. They certainly will! Photography is an amazing skill and definitely takes time to build up!

  18. I absolutely love this post! When I first started blogging, I had no idea that the pictures used in a blog post could be just as important as the writing. At the end of the day, I started blogging so I could write, not become a part time photographer! I do put pressure on myself to create banging pictures, which I shouldn’t cause I know there are stock image websites I could use to take the pressure off myself! x

    Lucy |

    1. I didn’t realise images were so important either! But then again, I really didn’t know anything when I started haha!

  19. Kayleigh Zara says:

    I’m exactly the same, there isn’t always enough time in the day for me to shot photography and stock image are just something I have to use sometimes! Thanks for sharing x

    Kayleigh Zara 🌿

    1. Absolutely! Nothing wrong with that. Taking photos takes SO MUCH time.

  20. Britt K says:

    I will never understand the hate for stock images that you see creep up every now and then in the blogging community… if I’m doing a review of a place or a product I’ll take my own, or if I feel inspired, but I don’t like forcing myself to do photography when I’m not feeling it – then my overall final product shows, I believe. Instead, I’d rather put my time and effort into better written content and carefully curating the right stock image.

    1. I totally agree with everything you’ve said. I don’t get the hate either.

  21. I love people using stock photos! There is nothing wrong with using them!

    Love, Amie ❤

    The Curvaceous Vegan

    1. Absolutely not!

  22. I love stock images and do use them from time to time. My photography isn’t my strength, but it is something I’m working on. My older posts have some terrible photos(!) that I need to update. Especially as some receive good Google traffic. I will credit the photographer if I can.

    1. Oh my god mine do too. My old photos make me want to be sick haha!

  23. I personally prefer using stock images because I am terrible at photography. Depending on where they are from I’ll credit them in some way. If they’re from Canva I usually leave it, but anywhere else and they usually get a shout out.

    Once again, a very useful blog post Jenny! 😀

    1. Thank you x

  24. Big yay for stock images! Not having to worry about my photography is giving me so much more time to focus on my writing which for me is the most important part! x

    1. Same! I love not worrying about the photos!

  25. Great post! I will definitely check these out. I’ve used Pixabay for my full-time job in the past, and have had hit or miss experiences. For blogging, I have really only tried the free WordPress option, which sometimes has great images. Most of the time I prefer to use my own photography, but honestly it can get pretty labor intensive! Thanks for sharing all of your tips.

    1. It sure can! Especially if you don’t enjoy it (like me!)

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