collaborative post // In business, you always need to make sure that you are keeping your marketing going strong at all times. Arguably, marketing is actually the single most important aspect to running a business at all. After all, this is how you get customers flooding in and returning time and again, and it’s how you build a brand that will stand the test of time – which in itself means that your business is much more likely to succeed.

To ensure that you are marketing your business right, it’s vital that you are aware of as many of the current trends in marketing as possible. The more of these you know, the easier it will be to make the relevant decisions regarding what you need to do for your business. So let’s take a look at the marketing techniques that are currently popular around the world right now.

Influencer-Brand Relationships

The influencer style of marketing has been around for a few years now, and it is actually proving to be quite lucrative indeed. In fact, many businesses are realizing just how powerful it is to have a strong influencer-brand relationship in place. Once you have that, you can basically guarantee that your brand is going to start spreading around the world so much faster, which is of course hugely important in all of this.

One of the things you need to think about here to ensure that you are doing it right is simply finding the right influencer for your needs. It has to be someone who is likely to make sense of the product you are offering, and that’s not something that you want to rush, because you really do want to make sure that it works.

Once you have done that, however, you’ll find that your influencer marketing is going to instantly be so much more successful, so it’s something that you should think about. All in all, this is a marketing trend that you should really get on board with as soon as possible, and as fully as possible too.

Short-Form Video

As you probably already know, so much of marketing today is about what is going to be shareable online. And one of the most shareable kinds of content right now is the short-form video.

If you think about TikTok, Instagram Reels and the like, this is where the clicks are – and that means it’s where the eyeballs are too. So you are definitely going to want to make use of this if you are keen for your business to do well right now.

It’s the short-form aspect of this that really makes a difference. You need the content to be punchy and to grab attention right away. There are a few things to bear in mind here to ensure that you make this work as you would hope.

First, get a video production company to help you out, because the quality of the video needs to be strong too. Secondly, be aware of your brand and what information is most pertinent, because you’ll need to put that upfront first. If you can do that, it’s going to be much more effective.

All in all, short-form video is really powerful, so it’s definitely something that you should make sure you are looking out for and making good use of in the near future.

Mobile Optimization

Increasingly, the internet is a mobile place. A few years ago, it was true to say that around half of internet users are browsing using a mobile device. Today, it’s more like 75%-80%, depending on which figures you believe. So it’s vital that you are optimizing everything for mobile whenever you are marketing online in any form.

Ultimately, if you don’t do this, you are going to be missing out on a huge number of opportunities, so that’s definitely something that you need to think about.

How do you actually optimize for mobile? It might be easier than you think. You can ensure this by using the right social media channels and creating content on mobile in the first place.

And when it comes to your website, for instance, it’s easier than ever to ensure it optimizes for mobile, with many web providers doing this automatically. But if in doubt, check and re-check, and hire a web developer to ensure that it is really going to work. That’s going to help you out a great deal.

Permanent Social Media Posts

Over time, there is a trend on many social sites away from the more ephemeral kinds of posts to more permanent ones. An example of this would be pinned tweets, for instance. In fact, making use of those permanent posts looks to be one of the real trends at the moment, so it’s something that you are going to want to think about for yourself in your own business.

There are definitely clear benefits to this over temporary content: you can ensure it’s the first thing people see, and you can keep it there as long as you like. So that’s something to think about when you are focusing on your social media channel marketing.

If you have not yet started looking into these, it’s a simple case of coming up with your ideal pithy post, and ensuring that you put a lot of work into it, so that it is likely to have a profound effect. Then you can be sure that it’s going to work in the long run as you keep it stuck there.

Social Responsibility

It has never been more important to the customer that your business is socially responsible. In fact, one of the most important things you can do for the sake of your brand now is to think about the way in which you are affecting the planet, and to work hard to genuinely be a force for good.

Once you are doing that, you’ll then want to make a big deal out of it, and put out advertising that shows off the social responsibility that you are engaging in. That’s a surprisingly powerful method that you will want to consider for sure.

But the important thing to remember here is that it has to be genuine; you have to put your money where your mouth is. If people discover you are not being fully honest, then that will be the main story online, and your brand will suffer, perhaps forever, as a result of that. So take care and only show off about social movements that you are actually, genuinely involved in as a company.

SEO

Of course, SEO is nothing new – it’s been a powerful tool for a number of years now. But more and more businesses are using it and in a variety of ways, and it would be incomplete if we wrote this list without mentioning it at least.

The main thing about SEO is to ensure that you are careful about the way your brand appears online, and that you are working hard to put yourself out there as an authoritative voice in your industry and in the area that you work in. You can use SEO to achieve this quite easily, if you know what you’re doing.

Of course, if you have an online store, then it’s also possible to use SEO to literally bring people to that store, so that’s certainly something you would want to do too. Good SEO could be the difference between success and failure in your business, so it’s something to be aware of.

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