collaborative post // Today’s businesses have access to many marketing tools, new technology, and tricks that allow them to grow at lightning speed. Unfortunately, not all companies are ready for this growth and can even struggle with keeping things steady as new ideas come up daily.

A growing small business has so many opportunities that it can feel overwhelming. However, if you keep your wits about yourself and follow these tips, they can help you grow your business steadily without risking too much from one moment to the next. Here are some underrated ways to grow your small business:

Stay consistent with your brand message

The most important thing you can do to grow your small business is to stay consistent with your message. If you start feeling like you have to change your message to appeal to a larger audience, you might be going down the wrong path. Don’t change your tone, and don’t try to be a bigger business; that’s not the goal.

Stay true to what you’re trying to do and who you are trying to be. If you do that, you’ll be on the right track, and it will be easier to grow. If you try to reach out to new audiences, like people who don’t usually buy your products or services, you’ll miss out on a massive group of potential customers. As long as you focus on your core customers, you’ll be on the right track.

Don’t be afraid of cold calling

Many small businesses are so busy with their daily operations that they don’t have time to market their business. However, marketing tactics like cold calling can really help grow your business. Cold calling is fantastic because it forces you to be intentional with your calls, as you are essentially calling potential customers without warning and must keep them interested. It forces you to sharpen your message and gain customer insight. 

You can find customer profiles online that will help you gauge how much interest your call will generate. You can also record your calls and listen back to how they sounded. If you’re getting a lot of “uh” and “um” responses and can’t tell if someone is interested or not, then you can use this information to adjust your approach. If you’re not getting much response, you can try to improve your product or service based on this to get a more positive response in the future.

Be transparent about your finances

If you want to grow your small business, then you have to be transparent about your finances. Financial transparency will show your employees and other business stakeholders that you understand they are a part of your success. It will create an environment where people want to be a part of your business, as they know they can trust you to be truthful about your company’s financial situation.

Don’t stop innovating and improving

One of the best ways to grow your small business is to innovate and improve your service or product continuously. You’ll be on the right track if you keep hearing customer feedback and making adjustments. All businesses can also benefit from improving the shopping experience, ensuring stock doesn’t run out, etc.

As long as you don’t stop and keep improving, you’ll be on the right track. You have to try new things, fail and make mistakes. If you feel you’re stagnating and becoming complacent, you might be on the wrong track. 

Draw in customers with gifts and deals

There’s no better way to grow your small business than to draw in new customers with gifts and deals. And there’s nothing wrong with giving customers free gifts if they spend a large amount of money on a product or service. A gift can be something as simple as a t-shirt or even a button that celebrates your brand. 

You can use the services of a print shop to put your logo or an image associated with your brand on clothing and items. You don’t have to give away expensive or overpriced items; you can give away affordable yet meaningful things to your customers. Being strategic when giving gifts and deals to new customers is essential because you don’t want to discount your entire package. 

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