Sponsored posts, earning money & blogging as a business – tips & tricks

When I started blogging I never dreamed that one day, I’d actually get sent a product – for free – in order to write about it. I never thought I’d ever get paid to write a blog post – I mean, what? That only happens to Zoella, right? I didn’t understand how blogging can be a serious business, that there’s money to be made from it and that brands actually genuinely trust bloggers, want to work with them and promote their products through this platform. I’ve been lucky that now in my almost 5 years of blogging, I’ve had the chance to review some amazing products, work with incredible brands and write sponsored posts which Jesus Christ… I got money for doing. Actual money. Not Monopoly money.

I mentioned briefly in a post that some bloggers are very secretive in how they get these opportunities. I’m sure they’re not doing any dodgy business so I’m not sure the reasoning behind why some bloggers are so shifty about telling people how and where they got sponsored posts and what they’ve done to help themselves along the way. Babe, it’s not MI5, lots of bloggers are doing it *eye rolls*.

So today I wanted to talk about blogging opportunities and share all the advice and resources I’ve learned and used in order to build my blog up to the point where I’m able to get opportunities and sponsored posts. There’s nothing wrong with wanting to earn money from blogging – a huge misconception I’ve come across that somehow money is a dirty word and that people that blog for money and products are only in it for the free stuff. Absolutely not true – blogging is a business. More so for some than others but wherever you lie on the “blogging as a hobby / blogging as a job” spectrum, it’s all gravy baby. You do you. Anyway, on with the post.

Build your audience

Brands want to work with bloggers who have an engaged audience – that’s no secret. So whilst it may seem unfair that you have to have ‘x’ number of followers before you’re asked to take part in blogger opportunities, at the end of the day, brands need and want exposure. They’re running a business so of course they’ll be more inclined to go with the blogger than has 8 thousand Twitter followers as opposed to one than has four hundred. However, there are blogging networks such as Influence Network who solely focus on micro-influencers and all you need in order to sign up with them in 1,000 followers on a social platform. But building your audience is never a bad thing and the following things can help you do that:

  • Post regularly
  • Take part in Twitter chats and comment threads
  • Be active in the blogging community
  • Post about what you’re passionate about – it always shows!

Be aware

I scroll past blogging opportunities on Twitter every single day – have I always noticed them? Heck no. Because I’ve never thought to look. Lots of brands post about opportunities on Twitter – even if you think you have no chance, reply anyway because you never know. Have a look on the #bloggerswanted hash tag, where a lot of opportunities will crop up.

Work on your DA

Ah, the dreaded DA score. Before we go any further, a DA score will only apply to bloggers who have their own domain name. So if your blog URL ends in .wordpress or .blogspot – you do not have your own DA score. I’ve seen a lot of bloggers who don’t know this, so when a brand asks for your DA, make sure you know what you’re giving them! A DA score is where your blog ranks on search engines and when brands are looking for bloggers to work with, you may see that they ask for bloggers with a DA above ‘x’. This is because the higher the DA, the better ranked on a search engine the post will be. Therefore, more beneficial to the brand.

You can check your own DA score here.
Some helpful posts by others bloggers about how to improve your DA score:

Put yourself out there

Contrary to the bloggers which tell you, “I’ve never had to approach anyone about sponsored posts, they just come to me“, most of us do actually have to put ourselves out there a bit. If you’re one of the ones which have had all their sponsored posts fall in their lap then you’re very lucky! Here’s a small list of all the network / agencies and things I’ve signed up for and do to search for sponsored posts:

Be profesh 

See what I did there? I don’t mean signing every email off with “best regards, yours, Jenny of the Neverland” but coming across as semi-professional is always a bonus. Chloe from Lady Writes understands both sides of the coin, being both a blogger and a PR person. She wrote two exceptionally helpful posts called The PR’s Guide to Blogging which covers topics such as the importance of your reputation as a blogger, what PR’s look for and why you should be professional.

You can find post 1 here and post 2 here.

I really hope that you found this post helpful! If you’re a blogger or a PR person and have any other tips, tricks or advice for people looking to start doing sponsored posts / product reviews, please leave me a comment and let’s share advice!


* This post was not sponsored by any brands or companies mentioned but may contain affiliate links.

Posted by

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

169 thoughts on “Sponsored posts, earning money & blogging as a business – tips & tricks

  1. Jenny, You always seem very supportive and bring a great stuff for other fellow bloggers. I have to save your post so I can use it in the future. Just purchased my domain from go daddy but now I am confused what If I go for self hosted, would I loose my wordpress community? Any suggestions? Stay blessed and stay connected please.

  2. Great advice, much appreciated! I’ve been blogging for a long time now as it’s something I love to do, but just recently I’ve really wanted to start getting my blog out there a bit more and it’s always nice to make a bit of money from it isn’t it! 🙂

    Lovely blog, I’ve read so many of your posts today.

    Chloe xx

  3. This is such a helpful post! Half the things on there, I didn’t know how to do. I’ve tried working with brands before, but again, the amount of followers I have always tends to put them off working with me. But patience is virtue. So I will apply these tips and keep on grinding. Thanks! x

  4. OMGosh, I’m such an old novice! I just started my WordPress blog earlier this year to try to figure out the basics, but life has got in the way of me developing it at all, into setting up my own domain (whatever that really involves…). I love reading many other blogs, and probably spend more time doing that than writing, playing with or developing mine at all. I had thought I might have done much more by now as I try to develop a job I can do from my isolated home. You talking about DA’s (Dental Assistants, from my dick n’harry), Sponsored Links / pages and all the Twits has left me a bit beffudled. Is there somewhere I can go and read up on all that where it is written for ‘seniors’? =D (I really don’t want to set up a Twitter account and get caught up in all that ……but is there a way around it? Will I be left behind?)

  5. Great work. I found your blog site while scrolling through my feed and you have provided some much-needed information. Thank you, and keep up the fantastic job, looking forward to reading more.

  6. Awesome post, it was super helpful and I picked up some tips that I’ll definitely be into my blog. Especially improving my DA score, which I kind of knew about but hadn’t really considered improving.

    Megan x Insidemegansmind.com

  7. Such helpful advice, thanks Jenny (of the Neverland haha). Even two years in I still have no idea what I’m doing, and definitely no idea how to earn money (I’ve been paid for ONE post haha!). I am starting to get sent a few more things though so I’m hoping that I can build some good relationships. I also really need to work on both my DA and putting myself out there – and I suppose on my content but that’s so boring haha!
    Beth x

  8. Great post Jenny, I’m so bookmarking this so I can try out the links you’ve given, and I really should go over to Chloe’s blog and check out her posts.

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