When I started blogging I never dreamed that one day, I’d actually get sent a product – for free – in order to write about it. I never thought I’d ever get paid to write a blog post – I mean, what? That only happens to Zoella, right? I didn’t understand how blogging can be a serious business, that there’s money to be made from it and that brands actually genuinely trust bloggers, want to work with them and promote their products through this platform. I’ve been lucky that now in my almost 5 years of blogging, I’ve had the chance to review some amazing products, work with incredible brands and write sponsored posts which Jesus Christ… I got money for doing. Actual money. Not Monopoly money.
I mentioned briefly in a post that some bloggers are very secretive in how they get these opportunities. I’m sure they’re not doing any dodgy business so I’m not sure the reasoning behind why some bloggers are so shifty about telling people how and where they got sponsored posts and what they’ve done to help themselves along the way. Babe, it’s not MI5, lots of bloggers are doing it *eye rolls*.
So today I wanted to talk about blogging opportunities and share all the advice and resources I’ve learned and used in order to build my blog up to the point where I’m able to get opportunities and sponsored posts. There’s nothing wrong with wanting to earn money from blogging – a huge misconception I’ve come across that somehow money is a dirty word and that people that blog for money and products are only in it for the free stuff. Absolutely not true – blogging is a business. More so for some than others but wherever you lie on the “blogging as a hobby / blogging as a job” spectrum, it’s all gravy baby. You do you. Anyway, on with the post.
Build your audience
Brands want to work with bloggers who have an engaged audience – that’s no secret. So whilst it may seem unfair that you have to have ‘x’ number of followers before you’re asked to take part in blogger opportunities, at the end of the day, brands need and want exposure. They’re running a business so of course they’ll be more inclined to go with the blogger than has 8 thousand Twitter followers as opposed to one than has four hundred. However, there are blogging networks such as Influence Network who solely focus on micro-influencers and all you need in order to sign up with them in 1,000 followers on a social platform. But building your audience is never a bad thing and the following things can help you do that:
- Post regularly
- Take part in Twitter chats and comment threads
- Be active in the blogging community
- Post about what you’re passionate about – it always shows!
I scroll past blogging opportunities on Twitter every single day – have I always noticed them? Heck no. Because I’ve never thought to look. Lots of brands post about opportunities on Twitter – even if you think you have no chance, reply anyway because you never know. Have a look on the #bloggerswanted hash tag, where a lot of opportunities will crop up.
Work on your DA
Ah, the dreaded DA score. Before we go any further, a DA score will only apply to bloggers who have their own domain name. So if your blog URL ends in .wordpress or .blogspot – you do not have your own DA score. I’ve seen a lot of bloggers who don’t know this, so when a brand asks for your DA, make sure you know what you’re giving them! A DA score is where your blog ranks on search engines and when brands are looking for bloggers to work with, you may see that they ask for bloggers with a DA above ‘x’. This is because the higher the DA, the better ranked on a search engine the post will be. Therefore, more beneficial to the brand.
You can check your own DA score here.
Some helpful posts by others bloggers about how to improve your DA score:
Put yourself out there
Contrary to the bloggers which tell you, “I’ve never had to approach anyone about sponsored posts, they just come to me“, most of us do actually have to put ourselves out there a bit. If you’re one of the ones which have had all their sponsored posts fall in their lap then you’re very lucky! Here’s a small list of all the network / agencies and things I’ve signed up for and do to search for sponsored posts:
- Click Consult LTD
- The Bloglancer Newsletter
- Every1 PR
- Bloggers Required
- Influence Network
- Facebook groups
See what I did there? I don’t mean signing every email off with “best regards, yours, Jenny of the Neverland” but coming across as semi-professional is always a bonus. Chloe from Lady Writes understands both sides of the coin, being both a blogger and a PR person. She wrote two exceptionally helpful posts called The PR’s Guide to Blogging which covers topics such as the importance of your reputation as a blogger, what PR’s look for and why you should be professional.
I really hope that you found this post helpful! If you’re a blogger or a PR person and have any other tips, tricks or advice for people looking to start doing sponsored posts / product reviews, please leave me a comment and let’s share advice!
* This post was not sponsored by any brands or companies mentioned but may contain affiliate links.