#AD Back in October last year, I created and released by very first blogging resource, my Beginner’s Guide to Blogging eBook. I worked incredibly hard on this for a month but I didn’t realise quite how much I’d have to do and consider when it came to creating it. I knew I’d have to write it, obviously. I had a vague grasp of how much I’d have to proofread and edit it (although that took 10x as long as what I’d expected!) but after that, I had to consider everything else too. How would I sell it? How much? How will I get it to people’s computers? What format should I sell it in? Is it good enough to sell in the first place?
Endless questions were going around my head and it can be really overwhelming at first but everything turned out alright in the end and now, at the time of writing this, I’ve had over 60 sales and earned over £300 from sales of my eBook alone and I’m knuckling down to brainstorm other things I can release in the near future. It’s a exciting prospect, releasing your own products and resources for others but there’s definitely plenty to consider…
Is there a gap in the market? Do you have the knowledge and something to offer?
This is probably the key thing to think about before you even start typing away on your keyboard. In an industry that’s brimming with people all offering something and information by the bucket load, you need to know that whatever it is you’re thinking about creating and offering is something that people are going to want and buy. Yes, someone else probably sells something similar but what will make yours special and stand out?
Do you have immense knowledge about one particular aspect of blogging that you’ve been incredibly successful in yourself? You could turn that into an eBook. Do you have a popular series of blog posts on your blog that you could expand on and turn into a book? Is your wit and humor what keeps people coming back over and over again? Use that to your benefit.
We’ve all got something. We’re all special and unique in our own way, so make sure you utilize your strengths when it comes to your blogging resource. I’ve always prided myself on helping newer bloggers and providing them with the information that I was never aware of when I was a newbie. I want new bloggers to know that there’s help and support out there and that there are people willing to guide them to make their blogs a success. And that’s where my Beginners Guide to Blogging eBook comes in!
Format, format, format
The format of your resource is so important, arguably one of these most important things to consider. I’d have loved to have been able to create mine in print, as well as an eBook but unfortunately it’s just not doable right now. Having things in print is great and if that’s a viable option for you then fantastic but a digital resource can be cheaper to create, cheaper to distribute and doesn’t involved postage costs. When you’re creating something that you’re hoping to sell, everything needs to be taken into consideration, especially cost wise.
So, a digital resource is super convenient, cheaper to manufacture and has many more benefits like being available to people all over the world (as opposed to a physical book for example, where you might not have the money to ship it to the other side of the world). But even with digital copies, you still need to provide different formats, such as PDF’s, Word Documents, ePubs and more, to cater for different people. You don’t know what each individual will be consuming your resource on, so it’s good to cover all (or at least most) options.
PDFelement is a great tool for working with PDF files for your resource. A PDF is probably the most used file format, most people will be able to open it on their laptops or tablets and with PDFelement, you can edit your PDF’s (so they look visually better because visuals are important!) and convert your PDF’s to other formats, so you can give potential customers a number of options.
PDFelement can be downloaded and they offer a handy free trial so you can download it and see what you think. It’s an incredibly easy to use programme, which gets downloaded onto your computer and set as as shortcut on your desktop, so you don’t have to access the internet every time you want to use it. The free trial is great for the basics but you can buy the full programme for $89.95 (approx. £70) where you can covert, edit and manage unlimited PDF’s of an unlimited number of pages. It allows you to create your PDF exactly how you want it to look, which is really important when it comes to creating a blogging resource.
Money makes the world go round
Cost is another thing that you’ll need to consider. Unless you’re planning on offering up a free resource (which is great), then you’ll need to consider your cost at some point. A physical resource will always be more expensive than the digital counterpart. Production and shipping costs all come into it but because I’ve never created a physical copy of anything, then I’m probably not the best person to ask for advice for about this.
But with digital resources, once it’s created, it’s done and any sales you make from it will be passive income. But of course you don’t want to sell yourself short and you need to take into account the amount of time it took you to create it in the first place and your audience and demographic of people who’ll likely be purchasing it.
Thankfully, I don’t rely on the money from my eBook sales for anything, it’s just a nice bonus so I’m free to set deals and offers occasionally (which always boosts sales). When I released it, I set it at £8.99. Then I did a couple of offers where I sold it for £3.99 and £2.99 respectively. I’m still not entirely happy about the price and want to offer it for a little as possible, without selling myself short.
Prepare for every eventuality
Which brings me nicely to my final point. If this is the first time you’ve ever created anything to sell, then prepare for everything and accept it as a learning experience rather than something that will be 100% successful in every aspect right from the get-go. It’s going to be a lot of time and work, you might wonder what you’re doing and if it’s worth it. You might hit a brick wall or get stuck with a technical element.
It’s not going to be a perfect journey from beginning to end but as long as you’re prepared for the ride, then it’ll be a great learning experience which hopefully, will result in an amazing product and a successful business by the end of it!
Would you ever consider creating something to sell? Have you done it before and how did you find the experience? What sort of blogging resources would you like to see? Let me know!
* This post is sponsored by PDFelement
[…] want to go self-employed Getting money savvy in 2019 How and where to find blogging opportunities Things to consider when creating a blogging resource The importance of your work space when you’re self employed Growing your blog as a business […]
[…] want to go self-employed Getting money savvy in 2019 How and where to find blogging opportunities Things to consider when creating a blogging resource The importance of your work space when you’re self employed Growing your blog as a […]
There’s so much more goes into this than you really think about beforehand. As always really great advice & invaluable pointers! 🙂
Sarah 🌺 || Boxnip
Thank you 😌
Can totally relate to this! I found choosing a price really hard. It’s such a tough choice when you want to give it away for as little as possible while still making a little money for the time/ effort x
It’s a fine line isn’t it!
I am thinking of creating my own resource so this guide is really helpful! Thank you x
Melanie || http://www.melaniewithanie.com
You’re welcome 😌
Need to bookmark this for when I’m ready to release – this is one of my bucket list things Ive always wanted to do!! Just cant decide my niche – thinking i want to do a cookbook but like the others lacking a bit of confidence!
A cookbook sounds great! Lay the foundations and get your confidence up and then go for it!
I’d like to create something myself one day but I’m lacking the motivation and confidence at the moment unfortunately.
Well hopefully one day you can do it.
Honestly, I think for me I don’t feel knowledgable enough on, well, anything to create a resource about it. I always get anxious that I’d give inaccurate advice or mislead people. I barely have any experience as a blogger to be honest haha, so I don’t think a resource is in my future. However I think it’s amazing that you’ve released such an awesome book, and that you’ve made some extra money from it! I’m looking forward to what comes next.
It wouldn’t necessarily have to be blogging related! I personally think you could do one on photography – your photos are phenomenal!
I’m planning to finally buy your e-book because I’ve been meaning to and I’m way too dim when it comes to writing my own advice! xD
Daisy xoxo | TheDeeWhoLived
Haha! I hope you find it helpful 😘
There’s such a lot to think about, far more than I might have ever considered before reading this.
There really is, I was surprised too!
I really enjoyed reading this Jenny, there’s so many helpful pointers to consider x
Thank you 😌
You have put so much time into it, I can’t imsgine doing anything like that xx
Yep, it’s not a quick job!
I’d definitely consider making a mini vegan cookbook or something like that! x
This is so important post, I’ve never created a resource to sell, but these are seriously important points!
Love, Amie ❤
The Curvaceous Vegan
Thank you 😌
Such informative tips and tricks for blogging, glad I stumbled upon your amazing blog 🙂
– Marina W
Thank you 😌
Thanks for this post! I’ve been debating creating an e-book and these tips will def help down the road when I finally start working on it.
Glad you found them helpful 😌
Jenny this post is timely for me because this is the year where I want to start working on my first book or ebook. I really like the tips you provided about using your personality as a guide to writing your book. Your tip has gave me a lovely idea. Thanks so much!
CONGRATULATIONS on all your sucess. You are so talented, intelligent and super sweet for sharing your secrets with us❣️
Natonya | https://www.justnatonya.wordpress.com
Thank you so much 😌 using your personality in your work will ALWAYS make it better! And more unique than anything else out there 😌
These are great tips for anyone who is thinking about creating a blogging resource of their own! An eBook is such an amazing achievement :)x
Thank you 😌
Yas girl!! Definitely needed to read this as I grow my brand! awesome job – following you too!!
Thank you 😌
I love this post. One of my goals is to release an ebook before the end of the year so this post has been real helpful
I’m really glad 😌
Your eBook is fantastic Jenny! It has so many helpful tips and suggestions, a must-have for new bloggers and older bloggers can always learn something new too! I never realized how much there is to consider when creating a blogger resource, you have to think of every little detail. It sounded like it took hours and hours of hard work, but well worth it in the end. Wishing you all the best with your next exciting project! <3 xxx
Bexa | http://www.hellobexa.com
It took a whole month of working on it every day! 🙈 It’s definitely not a quick job! But thank you so much, I’m so glad you found it helpful even though you’re not a new blogger! xxx
Such a nice and useful post!
Thanks for sharing x
Anaïs | http://anais-n.com
Thank you 😌
Such a brilliant post! I keep meaning to get your ebook, it sounds so helpful and exactly what I need at the moment. Loved finding out about the behind the scenes of creating something like it! xx
Tiffany x http://www.foodandotherloves.co.uk
There’s definitely a lot to think about! 😌
These are such great helpful tips babe, thanks for sharing! 🌸💜
With love, Alisha Valerie x | http://www.alishavalerie.com
Thank you x
I think you’ve done an incredible job, and as a jewellery seller myself I understand the hardship of selling, and pricing. Wanting to be cheap but not low quality, wanting to sell but also paid for your time.
Totally understand that! It’s a difficult thing to get right!
It so is xx
This is an excellent post, I love having a nosy behind the scenes at all the work that goes into creating something like this – it’s a real eye opener.
You have honestly done incredibly 🙂
Cora | http://www.teapartyprincess.co.uk/
I totally agree, most people only see the final product! And thank you 😌😌
This was such a great post! I’ve known about your ebook for ages and always wanted to buy it but never got around to it, well tonight I have! I’ve just purchased it and as a (fairly) new blogger im so excited to read it!! x
Thank you so much! I really appreciate it! 😌