We all want dem viewz, we’ve all read blog posts about how to increase or daily and monthly page views and I’m going to guess that we all get that little happy tummy flutter when we see our views are doing particularly well. I know I certainly do. And I also know that I can sometimes get very disheartened when I see they aren’t performing as well as I’d hoped or expected.

It’s only natural and totally normal to feel like that and there’s certainly nothing wrong with caring about your views and wanting to see those numbers rise. There’s always been a bit of a taboo around the subject of caring about stats in the blogging world, with the high and mighty claiming that “you should be blogging for YOU and the numbers don’t count!” But for some people they do. And that’s okay.

But I wanted to dig up the age old argument about views vs engagement. A couple of months ago, I stumbled across a tweet from someone I don’t follow (an awful lot of my posts are staring with, “I saw a tweet” recently aren’t they?) who had posted a photo of the stats from her WordPress app. They were pretty damn impressive. Like, breath catching in my throat sort of impressive.

Over 100,000 views in a month? This girl had some serious SEO knowledge and a lot of her views were coming from Pinterest too, which as we’ve seen, is a pretty up-and-coming platform for bloggers lately which can improve your blogging views by hundreds if not thousands if used correctly. So this girl got a LOT of blog views, clearly.

But what I also noticed was that the numbers under “likes” and “comments” (if you’re on WordPress you’ll know what I’m talking about here, if not, the app shows how many likes and comments you receive each day, month, year) were very low. These finding did make me wonder…

Do views mean anything without the engagement?

I’ve always been relatively lucky in that my blog gets a fair bit of engagement. Ever since I wormed my way into lifestyle, posting more discussion based posts and more posts which encourage conversation, I noticed the comments went up and luckily, I still get comments on all of my blog posts to this day. I love reading comments on my blog and sometimes, the comments are better than the post itself!

So looking at those stats, I kinda sighed. Because you know what? I’d give up hundreds of thousands of monthly views for regular, authentic, friendly engagement any day. I write my blog because I want people to read it. Obviously. But I also write my blog more so because I want people to relate to it. I want people to laugh, learn something new, know that whatever they’re going through they’re not alone.

I want people to feel like they’re talking to a friend when they read my blog, therefore encouraging them to start a conversation, leave a comment or a like and express their opinions.

I think it’s all very well impressing people with those types of stats and if you have the skill to make your blog receive those amount of views, that’s amazing. Because it’s not easy. We all know it. Some days it’s like shouting into the void and we’ve all experienced that and it’s awful. It’s a lot of hard work, time and effort to utilize your social media, work on your SEO and plant all those seeds for those views to grow on.

And I get everyone blogs for different reasons, some people care more about views than they do about engagement, some people blog as a hobby, others as a job and each and every persons priorities will be different. I think that’s very obvious. But personally? The engagement makes it worth it. If tomorrow, everyone suddenly stopped reading my blog and I never received a single comment ever again… (please don’t!)

I’d probably wouldn’t bother blogging again.

Hearing from readers is one of the biggest joys of blogging, in my opinion. Back in 2013 when I started blogging and had no idea where on earth followers even came from and it was a pipe dream to actually have a real, engaged following. But my blog grew, my followers grew, yes my views grew steadily but not to anything of the amount of what I’ve mentioned. But the thing I noticed most was the comments and engagement. Every time a new comment would come in, my tummy would flutter. Someone took time out of their day to comment on my blog post? I mean, that’s a pretty great feeling.

So to tie this up, I personally don’t think views do mean anything without engagement. I wouldn’t want to spend hours writing a blog post for 50,000 people to read it but no one to bother saying anything about it. But that’s just me.

Where do you stand on this topic? Do you prefer views or engagement? Do you believe views mean anything without the engagement?

136 Comments

  1. Hi Jenny, great post! I think that engagement is great for engaging posts, those that ask the readership questions (like this one). I love that part of blogging because it builds a community. But I also think that views can be great for posts that offer knowledge, like when you’re trying to decide whether to buy something or not, and you read a post on pros and cons. Or when someone blogs about a specific college that you’re considering attending. That said, I do prefer having conversations with people and discussing ideas and topics with others. Thank you for sharing! 😄

  2. I really like this jenny, it’s such an honest post. So many get wrapped up in the views game but in my opinion, your 100% correct on engagement vs views. Much ❤

  3. I’ve definitely noticed more engagement since we switched from book blogging to lifestyle. I’ve fallen into the trap of writing quick, poorly done posts in the past (just to get them up and get some views) so I’m spending my time beefing up some of those and making them easier to engage with. Great post!

  4. I agree that engagement is ultimately the most important but as a new blogger I find views important too because without people viewing I can’t get engagements. Thank you for the post!

  5. Great Post. 🙂
    I feel that engagement is crucial as it’s a way for people to form an active bond with you.

    Definitely something I’ll be working on with this new blog.
    Have a great day. xoxo

  6. I think engagement is so much more important. I used to stress about my views so much but now I’m much more relaxed and prefer to get genuine views and comments, knowing people have enjoyed or taken something from it rather than read it for the sake of it. The same goes with Instagram too, my followers haven’t moved in months but my engagement on photos has been better which has been nicer to see! xx

    Tiffany x http://www.foodandotherloves.co.uk

    1. Yes I agree with instagram! My followers rarely go up, maybe like 1 or 2 every week but I’m working on engagement and replying to comments and things and it feels much better 😌

  7. Hmm this is an interesting one. I know my posts with the most views are the ones that have done well in terms of Google rankings and seeing how they perform does make me really happy, but the ones with the best engagement are usually the This Month posts and it makes me SO happy to see people being open to talking about that stuff. I think for me it depends on the individual posts rather than views & engagement as a whole x

    Sophie
    http://www.glowsteady.co.uk

  8. I personally would rather know people enjoyed my post than have loads of views. Saying that, I also like knowing my posts are reaching a large amount of people, particularly because I am trying to educate and spreas the word about mental health and ADHD. My blog has neither engagement or views at the moment though!

    Melanie || melaniewithanie

  9. I definitely agree with your view! Since the earliest of my blogging days(I’ve only been bloging a little over a year) I’ve never really minded if my views were low, the comments matter the most, each one of them makes my day ❤️

  10. I would prefer more engagement over page views, to be honest. Sure, having thousands of views is great but I’d rather hear from my readers… besides, the views could come from bots haha.

    cabin twenty-four

  11. I don’t pay much attention to my views, but I love reading reader comments. I might not get as many as some, but I have a faithful following so I don’t mind.

  12. This is a really interesting post which has actually made me feel a lot better about my own blog! I’m always wondering why my views are so low compared to others but I have fantastic engagement. To be honest I’d definitely love to have both but right now I’m feeling lucky I have the latter!
    Soph – https://sophhearts.com x

  13. Engagement helps me know if I wrote something that made my readers think. A like or a comment goes a long way. But, a view? That just means someone opened the post. They may have read the first sentence and said “thank you, next” and clicked out. For all I know, a view could also mean they tried to load my post but their cell or WiFi service took too long to load (by “too long,” I mean longer than 6 seconds since that’s our attention span) and so they didn’t even see anything to read. Sigh. 😔

  14. Interesting post Jenny! Personally I do think views mean something with *less* engagement because ultimately if something is written, it’s usually written to inform and that doesn’t need a comment in order to validate it. I understand it feels good, and much better if there’s more chatter around the content we create, but it’s not worthless if there’s little engagement. x

  15. Loved this, a great discussion post! I agree with you, I prefer engagement over views. Like you, I love seeing comments on my blog they make me super happy because to me it shows that people have actually read your blog post and that’s the main reason that people blog.. so others read it! I also love having a little conversation with others in the comments, it’s fun and a good way to connect with other bloggers too!

    Chloe xx
    http://www.chloechats.com

  16. I’m definitely with you that views mean nothing without engagement! Yes it’s impressive if you can get a 100,000 views a month but what’s the point if no one is actually reading your post and leaving a comment? I also blog for a hobby so views don’t mean that much to me, but when I see others leaving a comment on my post, it makes me feel good that I wrote a post people enjoyed!

    Karalee
    Tales of Belle

    1. I completely agree! I don’t think the views mean much without engagement. I’d love 100,000 views but if that doesn’t come with engagement, I’d feel like that is really telling.

  17. I’ve never really thought of it much which seems ridiculous but I just write because I love to, if people see it that’s fab, if I get to work with my favourite brands that’s even better but I’d still be writing either way xx

  18. Absolutely engagement! I agree wholeheartedly – what’s the point of writing a blog nobody actually reads. The GA stat on time spent on page is also telling. You can see if the visit has just been a “click through” or whether the visitor has actually read your post and even better, moved onto another page. Thanks so much for sharing this

  19. I struggle with engagement; possibly it’s a part of being Autistic – I see that someone has left me a comment and there is a part of me that straight out panics because I’m not sure how to respond, if I always have to respond or if I can just like their comment….social stuff is hard for me.
    Don’t get me wrong – I get excited that someone took time out of their day for me as well, I just worry that I don’t respond in the correct way.
    I am probably naive in that I think if someone has viewed then they have read – probably I hold that belief because that is what I do. I often struggle to think of something meaningful to comment so I just read and click like (it makes interacting with comment threads on twitter difficult at times and I do feel a lot of guilt over it).

    I do like to think that I have reached people though and my favourite thing is when people comment on my recipes that they can’t wait to try it. I think I would probably burst with excitement if anyone ever tagged me with a picture of them trying out one of my recipes. I think that would actually be the most amazing thing ever!

    1. I definitely think that if you don’t have anything to say about a post there’s not really any need to comment. But when replying to comments, even just a “thank you for commenting” is good!

  20. GIRL. I AM SO WITH YOU. THANK GOD there is someone else out there!!! Haha.

    I’m getting so disillusioned by the blogging world because of this. Everyone’s so set on getting loads of traffic from pinterest, or getting loads of traffic from SEO (both important) but I go on some of these blogs that have enough traffic to have earned mediavine, and not a comment anywhere. On any blog posts. So while I will probably never get mediavine-worthy traffic, I get loads of comments on every post, and I much prefer that! But it does suck because the numbers DO mean something – like getting mediavine, or having enough followers on Instagram to warrant sponsored content. Which, to me, is exactly what’s wrong with the industry unfortunately. It’s all about numbers and nothing else.

    1. Ooooh I totally agree with this. Although blogging is my job and I am lucky enough to work with a lot of brands, I also think that that’s the fundamental issue with this industry. I also don’t understand for the life of me these big bloggers with literally no comments, surly that defeats the point?

  21. I agree with you Jenny! I noticed my views are not as high as others but I get tons of interaction on my blog than Instagram. Engagement means something, it says your audience is interested and not just looking at your site. It’s kind of comforting know people really like my content because they take time to read my posts. I cherish comments and will always repay the favor, even if it takes me two weeks!

    Natonya | https://justnatonya.wordpress.com

  22. What fantastic thoughts, Jenny! Of course, we all want views… we need the views to GET the engagement. But I’m with you in that if a whole bunch of eyes hit my pages but no one wants to talk about it, it’s disheartening. Great discussion.

  23. Another great post as always hun.. I’ve noticed that engagement rates have gone down overall lately, I’m not sure why but it’s always encouraging when everyone is communicating with each other xx