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In recent years, there is a lot a pressure from the media for companies to assess their carbon footprint and become more eco-friendly. This isn’t necessarily a quick or easy task but it’s important to do your bit for the environment. Becoming eco-friendly will also help reduce your outgoings, which you can invest elsewhere in the business.
There are lots of resources online and companies that can help you build a successful and sustainable business. Start by teaming up with these eco-friendly businesses and charities to help build valuable relationships with industry leaders and make your green goals public knowledge. You may also have to rethink other areas of your marketing strategy.
Many traditional forms of marketing, such as flyers, are not particularly great for the environment. That’s why it’s a good idea to focus on your online presence. You might need to contact a digital agency for some support to ensure you have a user-friendly website that is optimised for search and responsive across all types of devices. Social media is great because it’s completely free, doesn’t waste paper or plastic and doesn’t create any toxic fumes. It’s completely eco-friendly and allows you to share your business objectives with your followers.
Email marketing is another digital marketing strategy that is an environmentally friendly alternative to direct mail. Research suggests that email marketing is more likely to generate leads, so that’s another added bonus. Other ways to build up an online presence is by incorporating a blog on your website and perhaps investing in PPC.
Another popular and effective marketing tactic is promotional merchandise. If you go down this route, make sure the products you choose are eco-friendly and be sure to shout about it. For instance, the items could be made from recycled materials.
These tips are just a few ideas to get you started; you will also need to think about things like your print habits and potentially initiating a “Cycle to Work” scheme in the future. Every little helps and your potential customers will love to know that by working with you, they are indirectly contributing to a greener environment, so making these changes will really benefit your profits.