collaborative post // It’s true that brand awareness is a vague term and could as well be. Brand awareness will probably annoy marketers and business owners who want to measure success with nice and tidy metrics.
But that doesn’t imply it doesn’t have worth just because it’s not a statistic that can be precisely determined.
Brand recognition encourages trust
Brand trust is crucial in a world where consumers frequently conduct extensive research and consult with others before making a purchase. Consumers who become emotionally attached to your brand are more inclined to make repeat purchases with little to no planning, which fills the gap between trust and loyalty.
Brand recognition creates that brand trust. Customers are more likely to trust you if you give your brand a real face. Brand awareness campaigns provide your company a personality and a platform for sincerity, feedback, and storytelling. These are all techniques that enable us to develop mutual trust as people.
Here are some strategies for building a strong brand awareness foundation and leaving an enduring impression on your audience:
Be yourself, not a corporation
What do you prefer to learn about a new acquaintance as you get to know them? to discover one’s interests, pursuits, preferences, and other things. Pay attention to their speech patterns, the topics they enjoy discussing, and the things that thrill them.
Engage With Your Audience
Everyone benefits from social interaction and spending time with others, whether they are quiet or gregarious, introverts or extroverts. It’s how we remain in touch, grow intellectually, and meet new people.
Your brand is no different. You won’t be known as anything other than a company with a single goal if you just make an effort to connect with people when you’re attempting to make a sale or gain support (and the same goes for a person).
You must be social if you want to increase brand recognition. Share content on social media that has nothing to do with your goods or services. Engage with the audience. Utilise your social media platforms as though you were a person seeking to make friends rather than a company looking to generate money.
Tell a story
Whether you’re selling things or building your brand, storytelling is an immensely effective marketing strategy. Why? because it provides a genuine anchor for your audience to grasp.
Making a story for your brand humanises it and gives it character. And incorporating the aforementioned narrative into your marketing naturally markets both your brand and your goods or services. SEO and digital marketing is a great way to share stories about your brand. Working with an experienced seo agency to improve your online presence is a way to do this effectively.
What should the subject of your story be? whatever you want, as long as it’s true. It can be the biography of your company’s founder, the account of how your company came up with its first product concept, or the tale of the “little engine that could”—how your modest company succeeded in the competitive business world.