collaborative post // In today’s world, consumers are more demanding than ever before. They want the best quality products at an affordable price. The problem is that they have so many choices that they often end up choosing something else because they are unsure about what they want or need. As a consumer, you’re most likely faced with this too.
So how do you make sure that your product stands out among all these other options? One way is by designing a great package for it! Design for a small business is massive.
Product packaging is a crucial part of any product, whether that’s packaging for jewellery, candy packaging, homeware or something else entirely.
It not only protects the product from external damage but also helps to communicate the brand message to the customer. How can you ensure that you can get the best product packaging around to boost your sales? Well, here is everything you need to know!
Make it Clean and Simple
Just as the sales process through Autotask can be simplified, so can your product packaging! The first thing a customer sees when they look at a product is its packaging. If the package has too many colors and words, it will be confusing to look at and might make people think that it’s not worth their time. The best way to ensure that your packaging design will be successful is to keep it simple and clear. Here are some design tips to help you out:
- Make it clean and simple
- Use minimalistic designs that are easy on the eye
- Consider whether your package will be used as a gift or an impulse buy
Designing the Right Packaging Shape and Size for Your Product
The size of the package is important because it determines how much space it takes up on the shelf and how much material is needed to produce it. The shape of the package has to be attractive and distinctive so that customers will notice it on their way past all of the other products on display.
It also has to be practical so that people can get into it easily, with minimum effort. Customers will often judge a product based on its packaging and if the packaging doesn’t look good, then it’s unlikely that the customer will want to buy it. Ergonomics and psychology are both going to play an integral part.
Make sure Your Packaging is Visible on Store Shelves
Shelf placement is a key part of the retail process. It determines how many customers see your product and how it sells. It doesn’t matter if you have the best product in the world, if no one can see it on store shelves, then it will never sell.
It’s a good idea to find out what kind of shelf placement your competition has and then do your best to match it or surpass it. The best type of shelf placement is endcap, where your product will be seen by the maximum number of shoppers passing by on either side of the aisle (in aisles).
Color-Coding Your Packaging
In the packaging industry, color coding has been used as a tool to communicate product information and brand identity. For example, Coca-Cola uses red cans to stand out among other products on the shelf. This world is for branding too, a lot of fast-food chains will use this and color psychology.
Using an Eye-Catching Package Design
Packaging design is an important aspect of any product. The package design should be attractive to the customers and should be able to catch their attention. The packaging design of a product also plays an important role in marketing. It is important for a company to make sure that it has the right packaging design for its products so that it can attract customers and increase sales.
Create a User-Friendly Package
The package designs should not only be eye-catching but also functional and user-friendly. They should be able to keep the product safe from damage while being shipped or transported. It is also important that the package designs are recyclable so that they can help in reducing the environmental pollution.
Know Your Target Audience
Product packaging plays a vital role in the success of any product. It is one of the most important aspects that contribute to the customer’s decision to buy or not to buy a product. The packaging design should be based on who is going to be using it and what their expectations will be from it. Packaging designers should know the target audience for a particular product before they start designing its packaging.
They need to understand what kind of customers will be buying it and what are their expectations from the product. This knowledge will help them create an appealing package that will increase sales and also make customers happy with their purchases.
[…] collaboration with Antalis | If you own a business where you have to send out physical products, product packaging is likely high on your priorities list. There are many different packaging styles, materials and […]