At the beginning of 2021, I launched my freebie library on my blog. This freebie library is a password protected page which is accessible exclusively to those who have signed up to my mailing list and have received the password. I’ve thoroughly enjoyed working on my freebie library content and have found great value in this addition to my blog. So today I want to share some tips for creating your own freebie library!

Before I get started, I just want to say that there are a number of ways in which you can create a freebie library (or resource library if that’s what you prefer to call it) for your blog. My way is only one of many and I just personally preferred having the library on my blog as a password protected page.

A little warning, you will be SICK of the word “freebie” by the end of this post.

Why would I want to create a freebie library?

Good question to start with. WHY would you want to create a freebie library? Surly as a blogger you already have ENOUGH to do without adding more to your plate?

Well, true.

But a freebie library can add a lot of value to your blog, your blog followers and audience and relationships with readers.

A freebie library can allow you to bring much more value to your readers in addition to your regular blog posts – but at a price (onto that next). It can allow you to expand on your niche and go deeper into the topics you’re passionate about.

It’s also a great extra way to get the creative juices flowing when in the creation process of your freebies (again, more on that in a bit) and it’s an exciting way to bring your readers new content!

What’s in it for me?

But Jenny, what’s in it for me? Why would I create all this EXTRA free stuff that takes up SO MUCH TIME?

Well my friend. There’s always something in it for you.

The idea of any freebie or resource library is to give your readers something for something in return. In this case, it’s not money (as opposed to selling eBooks or courses) but subscribers in your mailing list or followers of your blog.

In my case, anyone who signs up to my mailing list (not subscribes to my blog) will gain access to my freebie library. This is an exclusive group of people who get first access to any new freebies, updates on blog posts and other general natterings from me throughout the month.

But of course the main incentive for signing up to my mailing list – is the freebie library.

My mailing list subscribers have shot up since I launched my library and it allows me to build a stronger connection to my audience.

Another benefit for YOU of creating a freebie library is that if you chose to create paid for resources (such as eBooks or courses), your readers will ALREADY KNOW how good your resources are and be more inclined to trust you as an industry expert in your niche and purchase your products – kerching!

What kind of freebies should I create?

Now this is the exciting part and this part of the process I love the most.

The BRAINSTORMING.

What kind of freebies you create will be based entirely off of your own blog, niche and the things you love and/or are an expert in.

Like, if you have a beauty blog, you won’t want all your freebies to be about cars. See what I mean?

Freebies come in all shapes and forms, from eBooks, workbooks, guide, printables, challenges, templates and more! Get mega creative here!

In the graphic below, I’ve given a few freebie ideas for each niche to help you get started!

How do I create a freebie?

Of course it depends on what type of freebie you’re creating but I am a SUCKER for Canva.

I basically create everything and anything on Canva and I absolutely adore the range of scope you have for fonts, images, elements etc. So I would highly recommend using Canva to create your freebies.

I also like to create pretty graphics to showcase and promote my freebies, like the one below.

This is just down to personal preference but I really enjoy creating these graphics and I think they make my actual library look nice. I personally then upload my freebies to my Google Drive and get the “shareable link” to attach to the above images and then members of the library can click and download whichever ones they want!

Anything else?

Yes actually, now you mention it.

Creating a freebie library does take a lot of time and effort. As with everything in blogging, you get out what you put in. So putting in that effort will get you results.

I opened my freebie library with around 6 different freebies already in it.

Then I added another one mid-January and another at the beginning of February.

I’m constantly brainstorming freebie ideas and I plan to add a new freebie into the library once every other month or so.

Don’t forget, people need those incentives to subscribe to your mailing list and continue to be interested in what you have to offer in your library.

So yes, it does take a bit of time and effort. But it’s worth it if it’s something you want to pursue.

I also mention in the title of this post that you can create a freebie library for FREE.

Which you absolutely can.

The only costs you might find you need somewhere down the line is your newsletter provider. I use MailChimp which I’ll need to upgrade once I hit 1,000 (I think?) subscribers and will have to pay a fee.

I also pay monthly for Canva Premium, which gives me larger access to stock images, fonts and features. And I absolutely LOVE IT. It’s around ยฃ10 a month and well worth it for the amount I use Canva every month.

Aside from that, you can 100% create a BANGING freebie library for FREE!

Do you have a freebie library? Are you a member of my freebie library? What’s your favourite freebie? Let me know!

Want more blogging tips? Grab my Beginners Guide To Blogging for just ยฃ5.99!

72 Comments

  1. I think this is next on my list to do. I’d love to be able to offer so much more but I simply don’t have the time or an idea of what people would want from me.

  2. This is a really helpful post Jenny! I would like to set up a mailing list at some point and having a little freebie library to go with it is something I would definitely be interested in doing. Just got to get it scheduled into my daily to-do’s and put some time aside for it! xx

  3. This was such spooky timing because literally the evening before I was looking at mailchimp and trying to think what I could offer as an incentive to sign up (didn’t get very far). Then up this popped. I love this post – so useful and such perfect timing. Definitely one I’ll be returning to a lot.

  4. I agree with the fact that a freebie library is a great way add a lot of value to your blog, your followers, audience and relationships with readers. It really allows you to give more value to your readers in addition to regular blog posts. I don’t have any freebie library yet but I might start one when my blog gets a little older as right now, I am trying to get my blog out there as much as I can and take things slow. I am trying really hard not to rush into everything at the same time. My blog was 4 months old yesterday and it still kinda new so I am doing things one step at a time. I have heard of freebie libraries before now but somehow, I never really though they were that important at least I know how important one is right now. I would look into making a freebie library!

  5. I keep meaning to do this, so I feel like you’re the sign I needed to get my butt in gear. Like all good things, it’s worth the time and energy to get it done ๐Ÿ™‚

  6. I totally feel you about the brainstorming being exciting! I love brainstorming in general, and even the creation of pins more than the sharing of them. I am 100% a person who signs up to mailing lists for those freebie libraries, especially if the hook is something both handy and worth referring back to.
    Thanks for sharing some great ways to make a freebie library worth being a part of. <3

  7. I don’t have any freebies available yet but I’m looking to make some! Still in the brainstorming phase, though. This post is very on-time for me, so thanks! I’ll definitely take this advice to heart ๐Ÿ˜Š

  8. I personally don’t tend to sign up to mailing lists just cause i hate my inbox being filled with emails but over the past few weeks/months ive signed up to yours (for the freebie library) as well as a few other peoples for stuff they were offering and ive actually found it really fun to recieve updates/emails and wonder why i never signed up beforehand! I think incentives 100% help gain subs but its nice that people actually stay signed up!

  9. I truly like the idea of creating a free library and identifying the type of niche you are in order to create one. I plan to try this on my site. How often do you update your freebie library?

  10. Good post! This is the first time I heard of freebie library. Itโ€™s very interesting and a cool way to get audiences to engage to your blog. I would like to learn about it. Thank you for sharing.

  11. I love your freebie library and have wondered about how I would go about it if I decided to bite the bullet and go down the mailing list route.

    So this is really helpful. At the moment, I just don’t have time but I think this would be a great summer holiday project for me to get my teeth in to x

  12. Really great post and now I’m bubbling with ideas! I’m always on the look out for ways to level up my blog and never thought about doing something like this! I don’t have a mailing list but it’s definitely something for me to consider down the line!

  13. This is such a good idea! Us bloggers must have so much stuff and so many assets that other bloggers and content creators want to use – why not offer it out as a freebie store?!

    Rosie

  14. I am a member of your freebie library and love what you share with us. And this post has actually given me so many ideas for a little freebie library of my own too – no prizes for guessing what niche it will be in! Now I just need to find the time to get creative…. brilliant post, thank you, Jenny! xx

  15. I saw you had a freebie library, but I wasn’t sure what the benefits of having one were so thank you for this post & the the listof ideas!
    I think I might want to start one when I can set some time aside

  16. I would love to create a freebie library or something similar for my blog, but I worry I’m not creative enough. This post was super helpful and you’ve shared some fab ideas especially the beauty freebies x

  17. This is a great idea! I have really wanted to create a mailing list but time is not my friend as a hobby blogger, and I think the idea of a freebie library sounds great. I might have to look more into it and see if I can find some time in my schedule/around my job to do this!

  18. These are some fab ideas! I personally have my freebies on my online store as it builds my store mailing list that way but have offered the occasional freebie via my actual mailing list! X

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