Last month, I introduced monthly advertisers back on my blog after a long few years away from it. I’ve been so thrilled with the interest in these new packages and have thoroughly enjoyed having some lovely bloggers back in my sidebar and also the return of my monthly “meet the advertisers” posts. So due to the success of September, I’m back with another set of amazing advertisers for you this October, which I hope you’ll check out and send all the love to! Ready to meet them? Of course you are!
I want to talk about something. Something which has become more and more prominent in the blogging world over the last few years. At least for me anyway – it’s probably been like this for far longer but perhaps I haven’t been paying attention. It’s something I see almost on a daily basis; on Twitter and even in blog comments on my own blog. I feel that we have a bit of a “follow for follow” problem in blogging and I wanna have… a little chat… about it today (chat = rant).
We’re all aware of the fact that social media doesn’t always necessarily give us an accurate portrayal into someone’s life. We’ve all been that person to swoon and lust after someone else’s Instagram only to be reminded by some wise Pinterest quote that we’re only seeing their highlight reel – not their every day. It doesn’t matter how many lavish holidays people post about, how many Michelin Star restaurants they’ve eaten in or how many spa breaks they have, chances are, we’re not going to see them post about the time they did their laundry or the cat was sick on their jumper.
I’ve offered advertising packages on my blog plenty of times before but each and every time, something didn’t feel quite right. I wasn’t particularly enjoying it, I didn’t know if it was make much of a difference to anyone and to be perfectly honest, I don’t think my blog was really in a position to be offering advertising packages at that stage. I re-grafted my packages over and over again to include different tiers and different perks and eventually, it all got so confusing and so stressful that I stopped. But that’s okay because blogging is a constant learning curve and I definitely learnt something from that.
There’s been a bit of talk around the blogosphere this year about how more bloggers have started blogging for bloggers (prepare to hear the word “bloggers” a lot in this post…) instead of just writing about what we love; be that books, films, make up, fashion – whatever. Blogging for bloggers means (at least this is what I’ve been led to believe it means) creating content specifically designed for bloggers – as opposed to non-bloggers, people who just like reading blogs or someone who’s just scouring the internet for a make-up tutorial or a book review. Remember, not everyone that reads a blog is a blogger themselves.
I absolutely love working with brands on my blog; it’s something that I never thought I’d see happen for me but alas, after years of hard work, it did and now it’s one of my favourite aspects of blogging! Of course it doesn’t come without it’s stresses, like invoices not being paid on time, rude PR people and products which don’t quite live up to expectations but on the whole, I’ve had a hugely positive experience working with brands on product reviews and sponsored content over the last year or so.
Working with brands is one of my favourite things about blogging and I’ll always be grateful that brands want to work with me, pay me or send me stuff. I don’t think I’ll ever, ever, ever take that for granted because in all honesty, I’m still gobsmacked that I’m even in the position for this to happen. I’ll always be enthusiastic about working with brands and this post is in no way a dig at any brand in particular. It’s just a little… word vomit… about something which I’ve noticed happen recently. Both to me and other bloggers.