Blogging Advice

Why You’re Doing Twitter Promotion Wrong

Social media is an integral part of blogging. Being able to expand your content across various channels, grow various different audiences and promote your work on a large scale. Who wouldn’t want that? Bloggers have varying degrees of success across various channels. But Twitter has always been my most successful and where I get the most blog views from of all my social media accounts.

Why You're Doing Twitter Promotion Wrong

If you’re now worrying because that DOES NOT sound like you at all, then this post is for you. We can all go our merry way and use social media however the heck we like but when it comes to social media promotion, there are certainly things that work and things that definitely do not.

Which is what I want to talk about today. So strap in, here’s why you’re doing twitter promotion wrong…

…and how to fix it!

Over-sharing

A lot reasons why you’re doing twitter promotion wrong are actually glaringly obvious and incredibly easy to change. Like these first two points. Firstly, you might be over-sharing your content. Despite the fact that the shelf life of a tweet is on average a measly 18 minutes, you still could be over-doing it. And your followers and regular readers will notice.

Under-sharing

On the opposite side of the coin, you might simply not be sharing enough. Back to that 18 minute thing again, if you share once in a day, that doesn’t give people an awful lot of time to stumble across your tweet in their feed unless they click directly onto your profile. So up the ante a bit. I tend to schedule around 7-8 promotional tweets a day, sometimes a little less, sometimes a little more. But that seems to work for me!

You don’t share anything but your links

So although you’re sharing your blog posts an appropriate amount, which is great, you might not feel like your Twitter channel is gaining momentum. That might be because that’s ALL you do. And you look like a robot. And nobody wants that, really. It’s call “social” media for a reason. So be social. Make sure you chat, reply, engage and get involved in things too!

Your tweets are boring or they don’t stand out

Sorry to put this bluntly but this really may be a reason why people aren’t clicking on your blog links through Twitter. It’s because you’re not giving people anything interesting to click on. Your tweets aren’t noticeable (and don’t forget the sheer amount of tweets people are seeing each day, you NEED to stand out) and you’re not drawing people in.

You can provide a basic tweet with the blog post topic and a link but back it up with an image, a Twitter graphic to promote your post or a fun GIF. Use emojis in your tweets, ask questions, tell a joke – anything – to stop people scrolling past your tweet.

You’re not using relevant hash tags and RT accounts

Of course you can get plenty of blog views without hash tags and RT accounts on Twitter but they definitely do help at times. If you’re not using them, why not? If you are using them, are you using the correct ones? For example, don’t use the #bbloggers (beauty bloggers) hash tag on a Tweet promoting your blog post about recycling. That’s pretty obvious (but you’d be surprised with how many things like that I’ve seen!)

You’re begging for views and irritating people

This might just be me but I’d consider this a pretty big reason why you’re using twitter promotion wrong for your blog. All the begging… sheeeeesh. Cut it out. I’m certainly not the only one that finds this annoying but begging for views in your tweets is a sure fire way of putting people off clicking on your posts at all. So don’t do it, it’s fucking annoying.

You’re using the #bloggerswanted hash tag to promote your posts

Don’t even get me started.

If you’re struggling with getting clicks onto your blog through Twitter, I hope this post helped to some degree! Is Twitter a decent source of traffic for your blog? Or have you noticed yourself doing some of these things I’ve mentioned?

Let me know and let’s chat in the comments!

Why You're Doing Twitter Promotion Wrong

Wanna get involved? Join my supportive Facebook bloggers group, Starlight Bloggers!

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Jenny in Neverland

Twenty-something lifestyle blogger from Essex. Book lover, Slytherin, organisational wizard and enjoys Motorsport, Disney and Yoga.

96 Comments

  1. Great info thanks – I’m still getting my head around twitter but I read some great articles which I also shared on twitter – see how we go – what is your advice on whether to make the blog hidden or public?

    1. Always public. How do you expect people to read it if it’s hidden?

      1. Hidden isn’t private. Apparently Hidden is still on the net it just isn’t crawled by search engines. But you’re right – I need to take it that one step further – hmm a couple of days more 😬

      2. You absolutely don’t want it hidden. Otherwise SEO won’t be utilised, which can be one of the best sources of traffic.

      3. Done ✅ thanks for the advice

  2. Such good tips Jenny! Love them and will definitely be using xxx

    1. Glad you found them helpful!

  3. Devilish Lifestyle says:

    Jenny you don’t hold back now do ya love lol 😆 that was the most uncanny blog post on how we as bloggers are using twitter the incorrect way lmao 😆 definitely deserves a like and a comment

    1. Hahah I never hold back!

      1. Devilish Lifestyle says:

        Your more than welcome to give me any feedback on my blog posts anytime would be cool 😎

  4. Great tips! Will definitely be using in the future.

    1. Glad it helped x

  5. There’s some really fab tips in here Jenny x

    1. Thank you x

  6. pahaahha bloggers using the #bloggerwanted have a special place in Hell!
    Rosie

    1. They sure do! 😂

  7. […] Why You’re Doing Twitter Promotion Wrong – Jenny in Neverland […]

  8. I had this post bookmarked because I seem to be so hit and miss with whether my Twitter is effective or not. Reading this has actually set my mind at ease though, because I think I’m doing alright and it’s just chance of some days hitting the right people at the right time. i totally agree about the begging though – nothing stops me clicking a link as effectively!

    1. I agree some days it’s kinda down to luck… there’s always days where my engagement is down even though I’m doing all the right things!

  9. Engaging is so important

    Love, Amie ❤
    The Curvaceous Vegan

    1. It sure is x

  10. I only share my new posts twice a day, from what you’ve said that probably isn’t enough. :S

    Sarah 🌺 || Boxnip || Latest Post

  11. Mariam says:

    I definitely undershare my posts! That’s something I need to work on. I’ve been thinking about using Buffer to schedule my promotional twitter posts.

  12. Ahhh! Now you’ve made me super paranoid! I try not to over-share my posts because I know how annoying it gets and try to chat more with people to market my posts differently!

    I’m going to go curl up in a corner now! ;P

    Daisy xoxo | TheDeeWhoLived

    1. No need to get paranoid, you definitely don’t overshare!

  13. It irritates me so much when people use #bloggerswanted for promotional content! Genuinely one of my biggest social media pet peeves. Totally agree with this list – I find I get too repetitive with my tweets sometimes so I think I need to get better at mixing them up a bit.

    1. Me too! I mute everyone I see doing it 😂😂

  14. These are all great points, I think engagement is definitely key!

  15. How frequently do you think it’s ok to re-share the same post? Right now I don’t share any link more than once and it’s really not working but I’m really worried about oversharing!

    briannabenton.com

    1. When I have a new post out, I share it around 6 times a day. Then sporadically thereafter. So once a day for the next week or so. Sharing a new post once isn’t reaching even 5% of your followers!

  16. Wonderful points as usual Jenny! I relate to the under sharing of my tweets. I used to promote my blog posts twice every three or four days because I didn’t want to feel like I was bragging. But once I realized how illogical that sounds considering millions of people use Twitter, I started promoting old and new blog posts twice every day. It works for me and it doesn’t annoy my followers. Plus, I’m getting views and comments on older posts too. I really liked that you shared these simple tips because they make the biggest difference.

    Natonya | https://www.justnatonya.wordpress.com

    1. Sharing older posts as well as new ones is always a great idea too! But you could definitely promote more than twice a day 🙂 x

      1. Ok I think I’ll up it to 7 since it’s my favorite number lol!

  17. Kayleigh Zara says:

    The using the bloggers wanted hashtag man I felt you on that one even four years of blogging later and in still irritated when I see bloggers using it wrongly haha! All excellent points! X

    Kayleigh Zara 🌿 http://www.kayleighzaraa.com

    1. Ugh it’s sooo annoying!

  18. I go through so many phases with scheduling tweets/ forgetting/ scheduling/ forgetting again. It’s ridiculous. When I’m actually on top of my game, I go for about 5 a day to not spam people with too many. Twitter is definitely my best performing social media platform by a mile though x

    Sophie
    http://www.glowsteady.co.uk

    1. I think that’s the perfect amount. I always schedule everything in the morning as part of my morning routine, so I never forget x

  19. sarah says:

    I really need to promote my posts better on twitter xx

    1. It helps massively x

  20. Great info! Never knew!!! What’s #bloggerswanted all about?

  21. I’m guilty of so many if these but I will try to improve one at a time. Probably start with solving undersharing.

  22. Bloggers wanted haha brilliant! Love these tips xxx

  23. Great points here and definitely something to think about when using Twitter.

    https://littlemissmelanie.com/

    1. Thank you x

  24. These are some excellent points!! There’s nothing worse than seeing someone just tweet their links out, especially if they don’t share any context about their post :/ Engagement is the biggest key to Twitter, that’s for sure!

    brineandbooks.com

    1. Absolutely! x

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