Social media is an integral part of blogging. Being able to expand your content across various channels, grow various different audiences and promote your work on a large scale. Who wouldn’t want that? Bloggers have varying degrees of success across various channels. But Twitter has always been my most successful and where I get the most blog views from of all my social media accounts.
If you’re now worrying because that DOES NOT sound like you at all, then this post is for you. We can all go our merry way and use social media however the heck we like but when it comes to social media promotion, there are certainly things that work and things that definitely do not.
Which is what I want to talk about today. So strap in, here’s why you’re doing twitter promotion wrong…
…and how to fix it!
A lot reasons why you’re doing twitter promotion wrong are actually glaringly obvious and incredibly easy to change. Like these first two points. Firstly, you might be over-sharing your content. Despite the fact that the shelf life of a tweet is on average a measly 18 minutes, you still could be over-doing it. And your followers and regular readers will notice.
On the opposite side of the coin, you might simply not be sharing enough. Back to that 18 minute thing again, if you share once in a day, that doesn’t give people an awful lot of time to stumble across your tweet in their feed unless they click directly onto your profile. So up the ante a bit. I tend to schedule around 7-8 promotional tweets a day, sometimes a little less, sometimes a little more. But that seems to work for me!
You don’t share anything but your links
So although you’re sharing your blog posts an appropriate amount, which is great, you might not feel like your Twitter channel is gaining momentum. That might be because that’s ALL you do. And you look like a robot. And nobody wants that, really. It’s call “social” media for a reason. So be social. Make sure you chat, reply, engage and get involved in things too!
Your tweets are boring or they don’t stand out
Sorry to put this bluntly but this really may be a reason why people aren’t clicking on your blog links through Twitter. It’s because you’re not giving people anything interesting to click on. Your tweets aren’t noticeable (and don’t forget the sheer amount of tweets people are seeing each day, you NEED to stand out) and you’re not drawing people in.
You can provide a basic tweet with the blog post topic and a link but back it up with an image, a Twitter graphic to promote your post or a fun GIF. Use emojis in your tweets, ask questions, tell a joke – anything – to stop people scrolling past your tweet.
You’re not using relevant hash tags and RT accounts
Of course you can get plenty of blog views without hash tags and RT accounts on Twitter but they definitely do help at times. If you’re not using them, why not? If you are using them, are you using the correct ones? For example, don’t use the #bbloggers (beauty bloggers) hash tag on a Tweet promoting your blog post about recycling. That’s pretty obvious (but you’d be surprised with how many things like that I’ve seen!)
You’re begging for views and irritating people
This might just be me but I’d consider this a pretty big reason why you’re using twitter promotion wrong for your blog. All the begging… sheeeeesh. Cut it out. I’m certainly not the only one that finds this annoying but begging for views in your tweets is a sure fire way of putting people off clicking on your posts at all. So don’t do it, it’s fucking annoying.
You’re using the #bloggerswanted hash tag to promote your posts
Don’t even get me started.
If you’re struggling with getting clicks onto your blog through Twitter, I hope this post helped to some degree! Is Twitter a decent source of traffic for your blog? Or have you noticed yourself doing some of these things I’ve mentioned?
Let me know and let’s chat in the comments!
Wanna get involved? Join my supportive Facebook bloggers group, Starlight Bloggers!