Business

How I’m Growing My Business In 2020

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At the time of writing this, we’re only 4 days into the New Year and it’s already looking like it’s going to be one of the busiest years of my life. With a growing business, a book contract and a well-being retreat to organize, I’ve hardly had a minute to spare. But I’m absolutely not complaining at all. I thrive on busyness. This is exactly what I’ve been working towards for over 4 years.

Photo by STIL on Unsplash

But with a growing business comes more need for organization and structure. For different methods of growth, different business strategies and so on. Because nothing is going to change if you stay in the same place. If, like me, you’ve seen a growth in your blog or your business, you definitely need to implement ways to keep the momentum up.

So here are some ways I’m planning on growing my business and maintaining that growth in 2020:

Office space

This is definitely the biggest one for me because believe it or not, in the 3 or so years I’ve been blogging full-time, I’ve NEVER had an office space. Not once. I work from home, where I live with 3 other people and a dog. Space is limited. So all this time, I’ve had to just ‘make do’. Which has been FAR from ideal at times. In fact, I wrote a whole blog post on why working from home SUCKS.

For one, I’ve absolutely done my back in, working from my bed for so long. I basically have chronic lower back pain now – which absolutely sucks. I get distracted all day long, from family coming into my room and asking me things (not work related) and all the noise and hustle and bustle around me makes it near impossible sometimes.

So in 2020, I’m FINALLY getting my own office. Having office space can be tricky when, like me, you’re self employed or you work from home – or both. So finding something that works for you (tip: DO NOT WORK FROM YOUR BED) is crucial. For me, I’ll be having a small garden room built where I can go to work, on a proper chair, with a proper desk!

Having a serviced office is another great option if you can afford it and would rather leave the house to go and work. A serviced office is an office spaces entirely serviced with everything you need from electricity, broadband and heating. You can also rent serviced offices on a very short lease, sometimes as little as 3 months.

Photo by Kari Shea on Unsplash

A better work structure

I’m terrible for not giving myself work hours. I don’t work 9-5 or 8-6. I work from whenever-whenever. And I hate it. Despite the fact I love the freedom and flexibility available when you work for yourself, I also crave a structure and a routine. Which I absolutely do not have at the moment. And no doubt that ties in to the last point about not having office space.

So once I get my office, I’ll be structuring my days much more strictly. I’ll be locking up my office at 6 and that’s it for the day. Just like what someone with a “normal” job would do. I know this will help me grow my business because I’ll be much more focused during my work hours and I’ll also be giving myself that well-needed down time at the end of the working day.

Focusing more on Pinterest

I’ve used Pinterest for a while but can you believe it’s taken me THIS LONG to really knuckle down and want to learn about the ins and outs of how Pinterest can help grow your business? Pinterest is THE PLACE to be right now and bloggers and business owners alike have gained a ton of traffic, income and success through Pinterest marketing strategies. It’s a fantastic tool for growing your business.

I’m doing this by signing up for the (aff) Ell Duclos Pinterest eCourse, which I would HIGHLY recommend if you’re new to Pinterest or you need step by step advice on how to make Pinterest work for you and your blog. After only a few days of using her advice on setting my Pinterest up correctly, my Pinterest monthly views were already rising!

Stepping up the social media promotion

Social media is crucial for your business or your blog. It’s where you’ll find clients, readers, friends, opportunities and more. So ensuring that you’re using social media in a way that works for you and your business is hella important. And that’s something I definitely realised I needed to work on late last year.

Despite promoting on social media regularly, I didn’t feel like I was giving it my best. So this year, I’ve put much more TIME and EFFORT into my social media promotional tweets. Instead of just “getting them done”, I’m considering much more carefully what is going to make readers click on my links, read my blog posts or buy my products.

And it’s working. In 3 days I’ve already had 3 eBook sales and 6 bloggers book advertising slots with me!

So there are 4 ways in which I’m growing my business in 2020. How are you growing your blog or business this year? Do you have any extra tips in add in the comments?

* This is a sponsored post. All thoughts and opinions are my own.

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75 Comments

  1. you really sound like you have it all planned out i wish i was that organised

    1. Thank you x

  2. SUCH a good plan! You will be all sorted for 2020! 🙂

    Erin || MakeErinOver

    1. Thank you!

  3. I read this from my bed, staring at my little desk across the room and feeling very guilty haha! I need to be much stricter about doing blogging stuff with a time to turn it off cause

    1. Wow, I pressed enter way too early – sorry. As I was saying, I spend way too much time in front of screens being completely unfocused which isn’t good! As you said, dedicating specific time to getting stuff done is so much more helpful than randomly fluttering in and out of it all! I also need to get better with Pinterest. It’s one of my favourite social media sites but I’m rubbish at capitalising on the potential!
      Beth x Adventure & Anxiety

  4. Kayleigh Zara says:

    These are some really great ideas, I need to work more on promotion too

    1. Thank you x

  5. I really want to be able to get some office space but my house isn’t big enough 🙁

    1. Neither is mine – my office is going to be in the garden haha!

  6. I’m SO jealous of getting an office space – and I don’t even work from home, aha! I’ve been trying to use my desk more in the evenings when I want to focus and just having my bed for chill out time, but I’m not sure how well it is going to work. You’ve got some great goals and ambitions here and best of luck with them all. I swear every time I read one of your posts, I get really inspired!

    1. Thank you. I don’t even have a desk at the moment!

  7. Great business goals, Jenny! I definitely think that an office space will make your workflow so much smoother and that you’ll end up loving it. My goals are just to stay consistent and qualify for Mediavine ads!

    1. It will – I can’t wait!

  8. My follower readership.

  9. I’m beginning to outsource my blogs to a travel site called Atlas Obscura simply to expand

  10. I definitely need to try and get into some sort of proper routine, I don’t work 9-5 either and I miss that structure! Good luck with everything this year! xx

    Tiffany x http://www.foodandotherloves.co.uk

    1. I do too – thank you! X

  11. Amie Cadwallader says:

    I’m working so hard on Pinterest at the moment!

    Love, Amie ❤
    The Curvaceous Vegan

    1. Me too! Hope to see some proper results soon! X

  12. Sounds like you have it all planned out! xx

  13. Oh my goodness. It’s all full of busy but that’s an amazing start!
    I’d love an office space, it definitely gives better productivity to have a proper work space.

    https://littlemissmelanie.com/

    1. Thank you! I know, I can’t wait for my office x

  14. Being someone who tends to be able to focus better at night, the whole not having set office hours thing is a major benefit for me. Although I do struggle to switch off and could 100% benefit from more structure in that sense. Working on Pinterest is a big one for me this year too. I started putting more effort into it in September and really started seeing results by the end of the year so I’m hoping that continues this year. Good luck with everything! Can we have a little look at your office space when it’s ready? x

    Sophie

    1. Of course! I’ll definitely be blogging about it and tying to make it as instagrammable as possible! x

  15. Great post Jenny. I’m a newbie to blogging so looking to increase my presence as much as possible. Have signed up to Pinterest today. Office space I already have and work structure is a little limited due to working full time, but I’m absolutely loving blogging at the moment so looking forward to seeing where it goes. Also looking forward to advertising with you in March 😘

    1. Enjoying blogging is the main thing! If you love what you’re doing then you’re all set! x

    2. Great idea about getting an office space! Is it still working from bed if you work from the sofa with a duvet? 😂 I think having a set schedule for working is a really good move, too – that’s something I’ll need to be super strict about when I go self-employed as I can find it hard to switch work off.

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