ad // With everything being online now, lots of people have discovered the value of selling and creating digital products. Whether that’s eBooks, online courses, printables, workbooks or something else, the demand for these products only increases.
And the amazing thing is, almost anyone with any knowledge of computers can create digital products to suit their niche and industry. It’s not only reserved for bigger companies and those with the money.
Small businesses and individuals can go down the route of creating and selling digital products as well.
Anyone can create products themselves but some might want to consider consulting a ui ux design firm company that is highly specialized in producing a quality user experience for digital products – if you need a bit of extra help and professional expertise.
I’ve created some digital products in the past – a few eBooks and a course (which didn’t really materialize but that didn’t have anything to do with the fact that it was digital, I just didn’t market it very well).
You can still find my Beginners Guide to Pitching to Brands eBook and I’ve also create a TON of free digital resources which are available in my freebie library for mailing list subscribers.
Just because you’re creating digital products, doesn’t mean you necessarily have to sell them. They can be a great added resource for your business to build your subscribers, too!
Here are 7 tips for creating digital products for beginners:
Brainstorm your ideas first
You’re not going to want to just go in and create the first idea that comes into your head. I know it’s exciting when you’re considering a new project and you want to get started straight away but back up a second and consider the ideas you’re having and whether they’re the right fit for you, your business and your readers.
Play around with software like Canva
Canva is an amazing tool for creating all types of digital graphics. I wrote a whole blog post about how to uplevel your blog using Canva, which goes into some of these options. There are memberships like Styled Stock Society which also have a ton of incredible templates, specifically for things like eBooks which are really useful.
Consider collaborating on your digital products
If you’re a complete beginner to digital products and you’re in the online space, they you might want to consider collaborating with another creator to make the most of the products. Perhaps you’re good at writing but not so great at the graphic design element of creating digital products? This is where you might want to team up to make the best product possible, with the help of someone else.
Learn about marketing
Marketing your digital product is going to be a really important aspect of the journey. Don’t make the same mistake as I did and not put enough effort and time into marketing! You might even want to consider a digital marketing agency to make the absolute most of the marketing efforts available.
Stick to your branding
Your blog or business likely has a branding, a “theme”, certain colours and fonts that identify your blog or business as what it is. When creating your digital products, try and not stray too far from your branding, as to not confuse customers.
Let your readers / customers be involved
This is a product that your readers or customers are going to buy, so I think it’s always a great idea to involve them in the process. This also helps to know that you’re going to be providing something they want and/or need. Try creating Instagram polls or you could even create a survey for them to fill out. Make it known that you want their feedback.
Choose the right platform to sell them
And finally, there’s no point creating digital products if you don’t know how to sell them, right? There are plenty of platforms available to sell things, such as Gumroad, Payhip, Etsy and more. Do your research into what each of them offers and choose one that’s right for you.
If you’re thinking about creating your own digital products, I hope you find this post helpful. It’s a big decision to do but also a very exciting one!
Creating your own digital products can allow you more revenue, more customers and followers of your business and also more creative opportunities!
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This is such a helpful post for anyone who is thinking about creating a digital product. I haven’t done any of this before. But I did think about possibly setting up some journal and organising pieces. Thank you for sharing this helpful post.
Thanks Lauren, glad you found this helpful!
These are all amazing tips! I think that creating digital products can be so much fun and so much work at the same time! Canva was such a life saver to create things with ana marketing them is so important too x
Oh yeah for sure! Definitely a lot of work involved!
I like this post a lot. For a while now digital products has been the way to go. You don’t have to worry about shipping any products and because of that, you can make sales anytime and your customers can consume your product whenever they want.
I’ve also used Canva every now and then and they’re really good with graphics. So this is definitely a killer bundle of methods to get a digital product empire started.
Love it! I only recently started using Canva when Adobe went to the cloud and started charging more than $50 a month!
As well, I am on Gumroad but I am not utilizing it.