When you’ve been blogging for a long time, you might want to mix things up every now and again, especially if you rely on your blog and social channels as a form of income, whether you’re a full-time content creator or use it as extra income on the side. We’re going to look at some exciting project ideas for content creators in this post to get your juices flowing!

Exciting Project Ideas for Content Creators

Of course it’s okay to stick to doing the same thing if that’s what you love to do. But most businesses grow when they push the boat out, try something new and switch things up now and again for their customers. The same can go for your blog, too.

I’ve been blogging for over 10 years now (I know right, my blog has been with me for a whole decade!) and over the years, I have tried a LOT of things. And I mean a LOT.

Some of them succeeded, some spectacularly flopped. Some worked for a little while. Some weren’t filling me with joy, so I decided to throw in the towel.

Here are some of the things I’ve tried over the years:

  • eBooks: I created my first eBooks in 2018, both guides designed for beginner bloggers. They did really well for quite some time. This was at a time where not many other people had eBooks out as well. I released my third eBook in 2020, which is the only one left on sale.
  • A course: Throughout the first lockdown, I worked really hard on a course that I thought would do really well. I spent HOURS writing the content for it but it just didn’t take off. So after a few months, I closed the door on that one.
  • Book touring business: This was the first big project I started, not long after I started blogging and it was part of my life for a good 3/4 years before it wasn’t bringing me much joy anymore and I decided to close it. Having this business is probably one of my proudest things I’ve created and built from scratch.

Exciting Project Ideas for Content Creators

I’ve had a fair amount of experience with different projects and although some of them haven’t been great, it’s certainly not put me off wanting to do more in the future.

In fact, I’m calling myself out a little bit here as well because it’s been a very long time since I started any sort of new project – apart from my home Instagram account. So it’s probably time I got brainstorming.

If you’re a blogger or content creator in general and you’re looking to grow your brand, evolve and try something new, then starting some sort of new project could definitely be the answer for you!

It doesn’t have to be anything big or scary (although it certainly can be!) or too far out of your comfort zone, you can start small. But I hope this list gives you some helpful ideas on exciting project ideas for content creators!

9 Exciting Project Ideas for Content Creators

Start a Facebook group

A Facebook group is a great project to start if you want to boost the sense of community within your brand or blog. You can do weekly threads where member can share their blog posts, offer advice sessions where members can help each other with their blogging problems and much more. And it’s free!

A new niche-specific Instagram account

I started my home specific Instagram account this year, to document moving, homeware and decorating our first home that we’ve bought it Lincolnshire. It’s definitely been a fun project and I’ve gained a load of inspiration from the accounts I’ve followed! If you have a specific passion or hobby, perhaps it could lend itself to its own Instagram account?

Create a course

A course is a LOT of work and often requires some money to even sell, if you’re selling on a platform like teachable, so you’ve really got to be sure about this one before you dive in. But some courses do exceptionally well, not only allowing the creator to make money from it and helping people with its contents but also opening you up to even more opportunity.

Write an eBook

I feel like writing an eBook is a step down from the course and of course, you could write an eBook and create a course on exactly the same topic, it would just depend on the level of detail.

An eBook is great because once it’s done, it’s done. You can pop it on a platform like Gumroad or Payhip and watch it sell (hopefully!) You can get some beautiful eBook templates from Styled Stock Society too.

With digital products, you’re going to want to ensure that you’re writing about a topic that you’re both passionate about and feel like you’re an expert at. It’s very obvious when people create things like this just for the sake of them, in the hopes that they will make them extra money.

Exciting Project Ideas for Content Creators

Design a virtual workshop

Again, if there’s a topic that you feel like you’re an industry expert on, for example, Pinterest or Instagram hash tags, then a digital workshop might be a super exciting project idea for you! It can help people learn from someone who knows what they’re talking about and will also gain you new fans and followers.

Create a newsletter

I feel like most bloggers have this now but if you don’t, then this could be a good low-key project to make a start on for your blog. A newsletter can be great for sharing blog posts and note-worthy things to your audience as well as a good tool for affiliate marketing, if you’re into that sorta thing!

Start a freebie library

My freebie library was probably my last project that I started and stuck with, having released it in January of 2021. Although the rate of freebies has slowed down, I still love my freebie library and think it’s a valuable resource for my blog! I have a full blog post on how to create a freebie library (for free!) here.

Start a podcast

I’ve always wanted to start a podcast but I know, realistically, I never will. Podcasts are alllll the rage right now, so if you have a certain topic that you LOVE talking about, then perhaps it’s time to push the boat out and try something big – like creating a podcast!

Brainstorm a new blog series

A blog series is a good way of keeping the content on your site fresh and exciting. Especially if it’s a topic you can really go into a lot of detail about, over a series of posts, rather than just one.

For example, you can start a blog series on how you transformed your home into your dream place— from buying new furniture to tightening screws on your cabinets—anything goes as long as it showcases something fresh and engaging on your site!

You might want to consider inviting guest bloggers on to participate as well. An awareness day / week / month would be a good idea for this – i.e Mental Health Awareness Week.

Before we close this out, I just want to make a point about how it’s OKAY if projects don’t work out the way you expected them to.

It’s okay if one of them flopped or wasn’t met with the enthusiasm you were hoping for.

It’s okay if YOU fall out of love with one of your projects, even one that you’ve been doing for a long time.

There’s no shame in changing things and switching things up, nor is there shame in failing. Sure, it can be frustrating and annoying, especially if you’ve put time, effort and sometimes money into it. But chances are you’ve learned some important lessons during the process as well.

So if you’re reluctant to start a project because you’re worried it’s going to fail, I urge you to just do it. Just do it. And see what happens because you really won’t know until you try.

If you’ve been blogging for a while, I’d love to hear about some projects you’ve started to grow your blog and evolve?

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  1. I’ve been toying around with the idea of having a freebie library, but still haven’t worked out the details. That would be something that would be cool to add to my own blog 🙂

  2. These are great ideas for projects! I have thought about writing an ebook, but it does seem like a very saturated market. I also had ideas of freebies I could add to a freebie library, but I never got around to doing them 😅

  3. I need to regain my motivation for the newsletter since I stopped doing that 2 years ago. I’m also in the process of opening new Instagram account. Hopefully, these two will become exciting projects this year 🙂

  4. These are such great ideas! I’m currently trying to get a Facebook group up and I’d love to start a newsletter in the future. I think the idea of a series is so much fun too! Thank you so much for sharing x

  5. I like the idea of starting a project to grow & evolve. You mentioned really good ideas. I absolutely love the idea about the blogging series and I’m considering doing it.

  6. I can always rely on you to come up with ideas for content and new directions, Jenny! I guess I already do one blog series, my monthly gardening posts. I did toy with the idea of creating a gardening-related e-book a while back but imposter syndrome kicked in and I couldn’t see the point of creating something when Google has all the answers. You’ve got me thinking again about other options now though, so thank you! x

  7. I’ve been blogging for a long time myself. Just couldn’t find the time to do it consistently while working.
    Now that I’m retired I have (a bit) more time.
    My most recent blog is aiming to help other seniors with their tech issues.
    I have also started a YouTube channel, but haven’t made much content yet.

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