I absolutely love working with brands on my blog; it’s something that I never thought I’d see happen for me but alas, after years of hard work, it did and now it’s one of my favourite aspects of blogging! Of course it doesn’t come without it’s stresses, like invoices not being paid on time, rude PR people and products which don’t quite live up to expectations but on the whole, I’ve had a hugely positive experience working with brands on product reviews and sponsored content over the last few years. So today I want to talk about how to work with brands and utilize those professional relationships.

How To Work With Brands

Photo by Katie Harp on Unsplash

I also love doing what I can to help other bloggers on their journey to working with brands and I totally don’t understand bloggers who are really secretive about how and where they find their sponsored work. There’s enough to go around, blogging is becoming one of the leading and most popular forms of marketing and advertising and bloggers are being trusted more and more with sponsored content and brand work. So let’s work together on bigger and better brand and blogger partnerships which are mutually beneficial!

Related: Working With Brands As a New Blogger – Things To Watch Out For

Whilst brand work is fab, what I’ve been learning and practicing over the year is how to fully utilize that work to benefit me and the brand in the future. I think we know all to well the high of getting a fab sponsored post and then absolutely nothing for another month; just when things felt like they were picking up, we’re right back to where we started. Although sometimes, admittedly, this hasn’t got anything to do with us as individuals. Some periods of the year are generally just quieter for a lot of bloggers.

Related: 8 Ways To Make Money Blogging and Online

But today I wanted to share some ways of how to work with brands and how to utilize that sponsored work which will hopefully help you keep the jig up all year round, rather than for a week every now and again. Sponsored content doesn’t come easy and it certainly doesn’t come without a butt ton of hard work!

How To Work With Brands

How to work with brands and utilize professional relationships:

Build a good relationship with PR’s

PR’s are usually the main source when it comes to sponsored content so if you can, building a good relationship with PR people can be super helpful! There are a few PR women I work with on a regular basis who I’ve built up such a good relationship with, they just drop me an Twitter DM to see if I fancy working on something. Of course this is rare and it’s always worth being professional from the get go but it’s just an example of how building up a good relationship with PR’s can help you SO much with how to work with brands.

End on a good note

Once a sponsored post / product review is done and dusted, it’s good to end on a good note and leave them with a good, lasting impression of you. Ask them to keep you in mind for any future collaborations which might suit your blog – they may even come back straight away and say they have one! Which has happened to me before and is a great feeling. This is just another element of professionalism.

Keep their email & email them if things are quiet

Sometimes when things are a bit on the slow side, I’ll drop some PR’s I’ve worked with in the past on successful collaborations an email and ask if there’s anything in the pipeline that I might be suitable for. More often than not, when I do this, I’ll get one or two pieces of work. The worst they can say is no.

Don’t half-ass sponsored posts

Of course having a disclosure on sponsored content is the law. But your sponsored content should be so similar to your “regular” content, that if that disclosure wasn’t there, it’d be hard to tell the post was sponsored. Always give your sponsored content as much love and attention as you would a regular blog post. It will not go unnoticed by brands and PR’s… trust me!

Share them as you would a normal post

I’ve certainly felt like sometimes, sponsored posts don’t get promoted or shared as much as “normal” posts on some blogs. But you’ve worked hard on the post (as stated above) and you should be proud of it and want to share it just as much as a “normal” post. Again, PR’s will see that you’re efficient in sharing your sponsored content and be more inclined to come back to you again.

Consider branching out

I’m sure you would have heard bloggers moan about other bloggers taking on sponsored content which doesn’t fit their blog in any way, shape or form. And yes, fair enough, if you’re a beauty blogger and suddenly start talking about oil rigs, some eyebrows might get raised. But if you’re a lifestyle blogger, like me, who talks about almost anything on their blog, it’s definitely worth keeping your eyes peels for collaborations about a topic you maybe haven’t spoken about before. If it’s something you’re interested in and can adapt well into a post then go for it!

Apply, apply, apply

Continuing on from the point above, if you see an opportunity that you think you might like – just apply for it. If you’re not sure, ask for more information. If they want someone with a following just slightly higher than yours, ask anyway. Apply for as many opportunities as you’re interested in! A great tip for how to work with brands is to just GO FOR IT. Be confident in your own abilities!

How To Work With Brands

I hope this post on how to work with brands and utilize sponsored content and professional relationships was helpful; if you have any other advice to add, please leave me a comment!

105 Comments

  1. This is really helpful! Thanks for sharing Jenny, ice been slowly working with brands and PRs lately, and never thought to get in touch with ones I’ve worked with previously.

  2. Thanks for sharing this incredibly helpful post Jenny. I am still trying to build my blog and I have never done sponsored posts and have no idea where to start. Could you please suggest some places where I should apply? I know sounds silly but I have no idea how to or where to approach a brand or PR to work with. 🙂

    Via | http://glossnglitters.com

  3. I love this advice! It’s so useful. I’m currently on break from uni so been looking for sponsored posts, didn’t think of getting in touch with PRs I’ve worked with before so will definitely do that now!! Thank you xx

  4. This was such a useful post! I’m still trying to grow my blog at the moment so am nowhere near the point of working on brand collaborations but this post is bookmarked. I really love how much you help other bloggers with your advice based posts it’s so kind and such a useful tool for others

    beesytimes.co.uk

  5. Thanks for this very informative post, Jenny. I haven’t done any sponsored content because I don’t think I’m ready yet (I went self hosted just last month, so there’s no rush), but it’s definitely something I’d like to do in the foreseeable future. My question might be very basic, but how do you start exactly? Do you email companies? Which companies? How do you get the emails of the right people?
    Sorry if these are silly questions 🙂

    1. You can email companies if you like, what companies is up to you depending on who/what you want to put on your blog. I don’t really email companies though, all mine come from either them contacting me or responding to blogger opportunities on Twitter / Facebook. There’s some fab Facebook groups you can join where I’ve had a fair few from!

      1. If you just search in the search bar they should come up, the ones I’m a part of are:

        Blogger Assignments & Opportunities
        Blogger Opportunities
        Bloggertunity – Blogger Opportunities
        Connecting Brands, Bloggers and Influencers: Sponsored Opportunities

  6. Thanks for this post! I’m just starting out with looking for brand collaborations and have been struggling with how to go about it! Think I might just start emailing haha 😂 x

  7. This is such an incredibly helpful post! I’ve recently asked to be considered for any future opportunities after working with a few PRs and it’s resulted in something else straight away so that really is such a useful tip! I’ve not thought to reach out to brands and prs I’ve worked with before to see it there are any new opportunities so I’ll definitely be doing that now. Thanks so much for sharing all of these helpful ideas xx

    Tiffany x http://www.foodandotherloves.co.uk

  8. Those are some really helpful tips. I was never sure if I could be the one to write PRs when I had the time, I am glad to read that is an okay thing to do. I am sure to keep the other tips in mind as well and hope for the best. Xx

  9. This post was definitely super helpful, thanks tips and tricks for sponsored posts, Jenny. I really appreciate how much you help out other bloggers like myself. I’d love to do a sponsored post some day.

  10. Regarding the not putting as much effort into sponsored posts – I will NEVER understand bloggers who do this! When I get a sponsored opportunity I make sure I plan the post just as much as I would any other and write about something that I am passionate about and think my readers will wanna see! Otherwise it ends up non-believable and just kind of forced which isn’t good. And it’s like you said – it puts you in good steed for future work with the same or even other brands as they can see you’ve put the effort in to create good content for them! I don’t think it’s any less important than a normal post. Working with brands can be bloody frustrating but its almost always worth it!
    Alice Xx
    http://www.blacktulipbeauty.co.uk

  11. This was such a useful post! I’m fairly new to blogging so I haven’t had any experience with brands yet, but I can always tell when some bloggers half-ass sponsored posts. It’s not fair for the brand at the end of the day. Loved this!

    Evie x | https://eviejayne.co.uk

  12. Jenny, you’re always so helpful! I totally get it though, I don’t know why some people are so hush hush about it. This was really interesting for me. As I’ve still been blogging less than a year it felt like I spent half of the post nodding away and the other half wanting to take notes. I totally agree about being professional with putting them together and sharing as you would any other post x

    Sophie
    http://www.glowsteady.co.uk

  13. I am still growing my blog but I think your tips are really useful and have bookmarked this for the future! I am currently working in marketing and if I am working with a particular person, I am always making sure I reply to all their emails on time so the company can be seen as an approachable brand!

    Ellyn x | Life Of A Beauty Nerd

  14. This is super helpful Jenny! I’ve just started looking into working with brands this month and it’s all a bit daunting. It’s great that bloggers like you are so open with sharing experiences! Thanks for this 🙂
    Alys
    https://alysjournals.com

  15. This is such a useful post! I haven’t the most experience with brands, so it’s really useful to know the dos and don’ts! Great post & thanks a mill for sharing!

  16. Although I’ve been blogging for a while now, I’ve never worked with brands before on a sponsored post. I’m not really good at putting myself out there! This is a really helpful post for when I do branch out with my blog, so thank you! ☺

    Ashleigh | ashleighwrites.co.uk

  17. These are such helpful tips! I want to go self hosted first, work on the way my blog looks before I present my work to any brands.

  18. This is such a helpful post! I just recently started to work with brands and thankfully all of the collaborations were amazing. I try not to jump on every sponsored opportunity I get. Although I don’t get a lot of them I like to only accept the ones that fit well with my blog and that I’m willing to share with my readers. x

    Antonia || Sweet Passions

  19. You’re always so unbelievably helpful and I love it. I also agree that you should up your content when it comes to sponsored posts – I put as much effort into them as I possibly can!

    Jas xx

  20. Great post! I’ve not stepped out into sponsored posts yet (bit scared tbh!) but it’s defintely something I’m workin towards. These tips were super comforting and motivational, thanks for sharing!